Training Solutions for Higher Education.

Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well in 2017 — and how they’re doing it. To that end, we assembled an expert panel including Julie Gacnik (Creighton University), Marcus Hanscom (Roger Williams University), and Eric Nissen (University […]

Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well in 2017 — and how they’re doing it. In this series of four articles (you’re reading the second), we ask an expert panel four questions to explore the changing landscape of graduate […]

Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well in 2017 — and how they’re doing it. In this series of four articles (you’re reading the third), we ask an expert panel four questions to explore the changing landscape of graduate […]

Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well in 2017 — and how they’re doing it. In this series of four articles (you’re reading the fourth), we ask an expert panel four questions to explore the changing landscape of graduate […]

by Kristen Ingels and Jason Simon (SimpsonScarborough), and Sarah Seigle (Academic Impressions) As more marketing/communications offices at colleges and universities supplement traditional market research/brand benchmarking data with new digital marketing analytics, they are seeing opportunities to gather more powerful and actionable insights. It is a lot of data and can be overwhelming, but when overlayed and […]