Finding the Silver Lining: Reframing Our Fundraising Practices During the Pandemic
“I’ve been a remote, work-from-home fundraiser for five years now, for a school 2,000 miles away from my home office. I see so much worry out there in higher education advancement, and I’m here to tell you, it’s going to be okay. You may have to give up some of your ideas about what’s possible and not possible, but if you’re willing, let’s explore the opportunities and reframe our fundraising practices.” So much of the debate about whether and how to engage donors right now is coming from a place of fundraiser discomfort. This discomfort needs to be examined and reframed to continue to do our jobs with compassion and effectiveness. This reframing is an important practice during traumatic situations; it can help us bring meaning to events and give us the resilience necessary to move forward. We can and should reframe the COVID-19 situation as an opportunity that will lead us to: I’ve been a remote, work-from-home fundraiser for five years now, for a school 2,000 miles away from my home office. I see so much worry out there in higher education advancement, and I’m here to tell you, it’s going to be okay. You may have to give […]