The Best and Worst Annual Fund Strategies
YOUR ANNUAL FUND THIS YEARFollow Jim Langley’s advice on what makes for the best and worst annual fund strategies to ensure this is a successful year for your annual giving operation. The 2 Worst Annual Fund Strategies Using the annual fund to balance the annual operating budget.Donors give much, much more in the name of philanthropy than they do for charitable purposes. Charity calls people to meet an urgent need; philanthropy is a means by which people can create a better society. If you cast your annual fund as a way of meeting urgent need, you raise unsettling questions in the minds of philanthropic investors: Failing to adjust your annual fund solicitations to loyal donors’ giving patterns.The vast majority of regular annual donors make their contributions in December. Yet, every year, they are subjected to repeated requests to give starting at the beginning of the year. This drumbeat of requests raises questions in the minds of many loyal donors about how much money is being spent to raise money. It also makes them feel that the school’s fundraising has become impersonal and machine-like. Loyalty should be prized and reinforced with personalized communications. If donors have given two years or more on essentially […]