And the Tweets Have It: What Matters in Student Philanthropy
Twitter was alive this week with discussion and shared best practices among alumni relations, annual giving, and student philanthropy officers who attended Academic Impressions’ 2013 student philanthropy conference. Here are some of the highlights and key takeaways from that conversation. FOLLOW US ON TWITTER Can’t attend one of our events? Follow us on Twitter @academicimpress and watch the event’s backchannel for ideas and key takeaways shared by the speakers and participants. Taking the Long View Why is student philanthropy the right investment to make? Because cultivating donors early is the key to a thriving donor pipeline in the long term: The Key: Educate Future Donors, While They Are Still Students Yet often, institutions face challenges in engaging alumni because they didn’t take steps to engage and educate them as future donors while they were still students. For example, many college students graduate largely unaware of the role of philanthropy in funding their education. This lack of awareness creates a disconnect when annual giving officers reach out to them later to ask for their support. The alum’s perception may well be that they paid a high tuition bill and perhaps took on student loans — in short, that they have […]