Staffing and Structuring a Successful Marketing Communications Department

The work of campus marketing and communications departments continues to evolve and expand. This often results in an increased pressure to demonstrate impact and value. Many campus marketing teams are decentralized, in need of reorganization, struggling with the impacts of digital and social media, and lacking the resources needed to accomplish the tasks that are now considered “critical” in higher education. Join nationally recognized higher-ed marketing experts Elizabeth Scarborough and Jason Simon online to explore new ways of organizing your marketing team to maximize results. We will discuss required skills and opportunities for revisioning your department’s role and purpose, examples of various institutions’ marketing organizational charts, and how to decide which structure might be best for your campus.

7 Strategies for Integrating Student Blogging into ePortfolios

Many academics are searching for new strategies to showcase evidence of student learning. At the same time, students increasingly desire coursework that reaches beyond the boundaries of their campus to showcase academic and personal growth. The use of blogging in ePortfolios is a perfect solution to meet assessment and student engagement needs. Join us for a webcast as we examine seven key strategies for incorporating personalized learning into ePortfolios with the use of student blogging. Our expert instructor will walk you through the process of integrating blogging into the ePortfolios of both courses and programs. Further, we will examine the major challenges you stand to face, including: Determining the appropriate hosting platform Prompting quality student reflection Providing efficient instructor feedback Leveraging blogging to influence learning assessment

Managing Online Course Workload

Facilitating successful online courses can be major time drains for instructors if not approached correctly. As the number of online courses that each faculty member is asked to facilitate increases, effectively managing and maintaining course quality becomes difficult. Utilizing best practices for the design, management, and facilitation of online courses will improve instructors’ capacity to deliver high quality programs in an efficient manner. Join our expert instructor for an online training to learn innovative approaches for efficiently managing your course workload in online instruction. We will discuss time efficient strategies for: Designing courses and assignments Providing personalized student feedback Facilitating productive discussion boards Integrating just-in-time course improvements

Growing and Supporting Online
Programs Internationally

Pursuing international markets in online education can bring in new revenue and a more prestigious global image. However, efficiently expanding these programs to reach or meet an international need in education can be difficult. In order to capitalize on your programs’ competitive advantage, specific processes and support structures must be designed to target and align with the potential market. Join us for an online training where our experienced instructors will discuss the expansion of online programs for international audiences. Using a SWOT Analysis approach, we will discuss the competencies needed to find the right fit for your program and the building of an internal support model to meet the distinctive needs of an international audience.

Fundraising Ethics: 10 Techniques for Working with Donors with Dementia

Managing and engaging aging donors is a sensitive issue for both development officers and donors’ families. Many development officers are not properly trained to recognize signs of dementia and Alzheimer’s, and soliciting gifts from donors when they are not of sound mind or body can result in lawsuits and other reputational issues for an institution. Join us online to learn how to recognize signs of dementia, and gain 10 tools for managing and engaging donors who are exhibiting these signs. Our expert instructor will share a variety of case study examples, leaving you equipped to deal with any delicate situations you encounter with your aging donors.

Hazing Prevention: Initiating a Campus-Wide Culture Change

Many campuses only become aware of hazing issues after a crisis, prompting a reactive approach to fix the problem. Hazing prevention initiatives are not new, but often fall flat because they do not take into account the underlying cultural change that must occur to address this systemic challenge. Join us to learn how to implement a framework that encompasses a community-based, long-term, comprehensive approach to hazing prevention. Using a case study format, we will highlight an award-winning program that was able to address the roots of hazing activities to effect a campus-wide shift in culture.

FERPA Regulation Basics

Campus faculty, staff, and administrators who have access to student records must understand how the latest FERPA regulatory changes impact their use of protected information. Compliance becomes tricky given the number of employees accessing protected information, the frequent turnover in the employee pool, and the various exceptions that FERPA permits. Join us online for a review of FERPA regulations and how they apply to scenarios you and your team face daily. You will have the opportunity to test your FERPA knowledge through interactive elements during the training.

Using Peer Mentorship to Support Online Faculty

Maintaining online course quality is key to successfully growing online programs. However, supporting and monitoring online instruction is challenging because of the varying quality of teaching in the online environment. By implementing a peer mentor model that capitalizes on the internal expertise of your best online faculty, you can improve course quality across all of your programs. Join our experts to learn practical strategies for: Developing and implementing a mentorship program Supporting and monitoring your online programs in a cost effective manner Coaching your top performing faculty to mentor online instructors

Creating Financial Expectations in the Housing
RFP Process

As institutions deal with depleting capital funding sources, public private partnerships (P3s) remain a particularly viable source of capital funding for the housing sector. However, as competition in the private sector grows, institutions must leverage the RFP process to ensure their needs are met within a financially sustainable project. To do this, colleges and universities must develop clear financial expectations. Join us for an online training that covers critical considerations to ensure the viability of your institution’s residential P3. Through the context of a successfully executed RFP, our expert presenter will walk through: Establishing stakeholders in the P3 planning process Setting a scope for your RFP Creating financial parameters around debt coverage ratio

New Advisor Training: Developmental Advising via Email

Are you using email to communicate with an expanding number of advisees? Do you want to better manage your email communication? Research shows that quality advising relationships increase student persistence. Email communication using a developmental framework can be an opportunity to build a stronger rapport with advisees. Join us online as our expert instructor contextualizes the developmental potential of email advising. Through real-life examples of effective advisor communication and workshopping examples, this online training will teach new advisors how to improve the effectiveness of their electronic interactions. Additionally, new advisors will identify opportunities to developmentally engage students via email.