Creating Giving Circles to Increase Annual Giving
A strong and diversified alumni giving pipeline can increase your annual giving numbers and help your shop insulate itself from future fundraising downturns. One way to diversify your annual giving portfolio is to create an affinity-based giving circles program, which helps to alleviate donors’ doubts about unrestricted giving. Join us online to consider a new model for growing and retaining your alumni donors. You will be introduced to Illinois Wesleyan University’s “giving circles” model, which upon its launch saw a 300% increase in participation and converted 15% of participants from young alumni non-donors. Along with a comprehensive program overview, you will learn tactics for: Selecting and training program “influencers” Integrating the program into your current efforts Building buy-in for the program Monitoring progress Scaling the program for your institution
