Considering Communication and Stewardship in Leadership Annual Giving
Communicating the purpose of your leadership annual giving program should be a thoughtful and strategic process to build both donor loyalty as well as your donor pipeline. This session will help you to define specific communications and stewardship strategies for your leadership annual donors. Our expert instructor will also offer ways to build effective communication strategies that outline and emphasize the importance of leadership giving. Particular attention will be paid to young alumni, social media, and making a compelling case for support. You will also learn how to build an impactful stewardship program to ensure that you not only retain your leadership donors, but also retain and upgrade them successfully.