Archives: Courses

Anticipating and Overcoming Objections in Frontline Fundraising

Anticipating and Overcoming Objections in Frontline Fundraising An objection is not always a no. Learn how to anticipate concerns, listen to donors, and respond with confidence. Agenda This webcast will prepare you to respond to prospect objections with confidence by demonstrating how to: Use probing questions to better understand objections Recognize objection “trends” at your institution Prepare responses to common objections throughout […]

Establishing a Culture of Talent Development in Frontline Fundraising

Frontline fundraising is a demanding job that leaves many major gifts officers emotionally and physically drained. Dealing with rejection and adjusting to life on the road are just two of the stressors that help explain why gift officer retention is at an all-time low. By engaging fundraisers in career planning conversations early in their tenure, […]

Building a Faculty and Staff Giving Campaign

Enthusiastic partners can help you persuade faculty and staff of the value of philanthropic giving. Merrimack College was able to use giving ambassadors in a targeted campaign to increase their faculty participation rate from 20% to 59% in just one year. By recruiting the right leader to kick start the program, and by onboarding and […]

Supporting DACA Students in Uncertain Times: Preparing for a Supreme Court Ruling

Supporting DACA Students in Uncertain Times: Preparing for a Supreme Court Ruling As you wait for a Supreme Court decision around DACA, are you preparing for all possible outcomes on your campus? Agenda In the three legislative scenarios below, our expert instructor will help you identify the key considerations around DACA / undocumented student support that you should discuss with […]

Using Video Effectively in Recruitment Marketing

Learn to reach prospective students more effectively by choosing the right video channel. Agenda During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to Facebook, Instagram, YouTube, and Snapchat: How […]

Tailoring Programming for Unengaged Professional and Graduate School Alumni

Graduate and professional alumni typically aren’t as engaged with their alma mater as their undergraduate counterparts. But graduate alumni are often highly career-focused with strong connections to classmates, faculty, and mentors. How you can leverage these traits to increase engagement with this population? Join us online to hear from Mario Peraza at the University of […]

15 Tips to Engage Gen Z in Your Communications

Marketing can be expensive and time-consuming, so you need to connect with your students and alumni as effectively and efficiently as possible. Maybe you’re finding that the strategies you’ve been using with previous generations are not resonating with Gen Z. Or perhaps you’re uncertain whether your current practices are the best practices to reach Gen […]

Develop a Plan to Address Sexual Harassment from Alumni, Donors, and Prospects

Most institutions mandate sexual harassment training for all individual team members. But when was the last time your advancement team met as a group to plan for the difficult issues surrounding sexual harassment in advancement? Join us online to further these critical conversations on your campus. We will help you assess whether you have clear, […]

Leading with Social-First: An Innovative Approach to Content Creation

Join us for a webcast highlighting a successful model that “flips the script” and puts social media at the forefront of content marketing. Tony Dobies from West Virginia University will discuss: The challenges WVU previously faced How they initiated conversations about taking a more audience-centric and social-first approach to content creation How social media grew […]

The Urgent Care Model as a Solution for Higher Ed Counseling Centers

Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Urgent Care Model may be […]

4 Key Components of the Stepped Care 2.0 Model in Higher Ed

Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Stepped Care 2.0 Model may […]

Shift Your Mindset to Build Resilience

When encountering professional adversity, you can easily slip into “auto pilot” — behaving in ways that are comfortable but not necessarily constructive. Do you ever find yourself repeating the same behaviors, hoping for different outcomes? Do you find yourself growing discouraged, maybe even resentful, that things aren’t going the way you’re hoping? Join us online […]

Stewarding Your Scholarship Donors: A Practical Approach

Develop a more efficient and impactful experience for donors by gathering accurate award information from financial aid officers and engaging with scholarship recipients. By implementing clear lines of communications early on, you can simplify the process and get what you need to create a cohesive donor experience. Join us to learn how to improve the […]

How to Develop Programming that Re-Engages Underrepresented Alumni

Created in 2006, Cornell Mosaic is the lead advisory organization of Cornell’s diverse alumni communities. Cornell Mosaic collaborates with and serves several identity-based alumni communities under one centralized umbrella, and it’s continuing to build upon already-strong participation rates. In 2017, an exclusive evening with Cornell faculty and alumni experts at the National Museum of African […]

Defining Your Role as Chief of Staff

The role of assistant to the president of any institution varies depending on many factors. You will learn how you can better define your presidential assistant role, decide upon the skill sets that your institution needs, and implement a successful partnership on your campus. You will leave with example models to follow, a plan of […]

Facilitating Culturally Inclusive Meetings

Facilitating Culturally Inclusive Meetings Practice critical communication skills to foster inclusion and collaboration in your meetings. Agenda Our instructor will begin the webcast by helping you discover how your personal identity shapes the meetings you lead.  Then we’ll discuss: How to practice critical communication skills (e.g., deep listening, genuine question probing, and suspending assumptions and […]

Recruiting and Retaining Faculty and Staff Mentors for Minority Students

While many institutions have peer-to-peer mentoring programs in place, more departments are now charged with creating formal mentoring programs for minority students involving faculty and staff. Loyola University Chicago has several such faculty/staff mentoring programs to retain their students of color. Join us online to learn about one of Loyola’s minority mentoring programs – Loyola […]

Building Better Meetings Between Frontline Fundraisers and Prospect Researchers

Building Better Meetings Between Frontline Fundraisers and Prospect Researchers Learn how to help frontline fundraisers communicate more effectively with prospect managers and researchers. Digital Recording Agenda I. Building Your Prospect Management Meeting  We’ll talk through how you can efficiently work with frontline staff to understand what they want and need. We’ll also offer ideas on […]

Small Events for Donor Cultivation

Small Events for Donor Cultivation Inspire philanthropic involvement and showcase great work at your institution through personalized, intimate events with donors. Agenda The Changing Landscape of Donor Cultivation Developing a Strategy for Small Donor Cultivation Events Setting goals Different types of events & themes Different models to fit your institution’s needs Creating impact during events Resourcing Your […]