Archives: Courses

Using Video Effectively in Recruitment Marketing

Learn to reach prospective students more effectively by choosing the right video channel. Agenda During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to Facebook, Instagram, YouTube, and Snapchat: How much new content should I be creating? What kinds of videos are other institutions creating and sharing with prospective students? Which channels should be prioritized for both the creation and the sharing of video? What results have other institutions seen from using video in their recruitment marketing efforts? You will also leave with brief suggestions for TikTok. Resources Presentation Materials Additional Resources

Career Services: Fostering Meaningful Connections Between Diverse Students and Employers

You know it’s important to put your employer partners in front of your diverse students. But events that reach the most students, such as panels and info sessions, may not resonate with your students as they have in the past. Join us online to hear how UNC Charlotte has created a targeted approach to matching employers with diverse students – one focused on sustainability and quality, not quantity. You will learn how UNC Charlotte: Created and uses a survey to assess their employer partners’ needs, so they can match students with intention Retooled an existing program (Career Treks), which brings students to employers so the students can witness the work involved, and as a result, better meets the needs of its diverse students and employer partners while also managing its own resources effectively Built a referral system with the student diversity groups on campus to make finding diverse students on campus quicker and easier for employers

Tailoring Programming for Unengaged Professional and Graduate School Alumni

Graduate and professional alumni typically aren’t as engaged with their alma mater as their undergraduate counterparts. But graduate alumni are often highly career-focused with strong connections to classmates, faculty, and mentors. How you can leverage these traits to increase engagement with this population? Join us online to hear from Mario Peraza at the University of California San Francisco, a graduate-only institution leading the way in health sciences. He’ll show you how he’s used meaningful programming and volunteer opportunities to increase alumni engagement, and you’ll leave with sample programs you can adapt to make your professional and graduate school alumni feel more connected: Alumni Weekend: Centering robust 5-year reunion programming around scientific content UCSF Connect: Providing virtual networking and mentoring in partnership with the university career center UCSF Alumni Advocates: Mobilizing the alumni community as advocates for university priorities at local, state, and federal levels

15 Tips to Engage Gen Z in Your Communications

Marketing can be expensive and time-consuming, so you need to connect with your students and alumni as effectively and efficiently as possible. Maybe you’re finding that the strategies you’ve been using with previous generations are not resonating with Gen Z. Or perhaps you’re uncertain whether your current practices are the best practices to reach Gen Z. Join us online to learn 15 easy-to-implement tips that can help you better connect and communicate with Gen Z without excluding others. Our expert will teach you how to think through: Using Influencers Prioritizing Mobile Leveraging Direct Mail Showcasing Philanthropy You’ll also review many examples of marketing pieces and discuss how the 15 tips can be used to improve those communications.

Develop a Plan to Address Sexual Harassment from Alumni, Donors, and Prospects

Most institutions mandate sexual harassment training for all individual team members. But when was the last time your advancement team met as a group to plan for the difficult issues surrounding sexual harassment in advancement? Join us online to further these critical conversations on your campus. We will help you assess whether you have clear, effective processes for dealing with sexual harassment from alumni, prospects, and donors. You’ll have a chance to create a plan for various scenarios throughout the webcast. Both frontline staff and managers will learn how to prevent and respond to harassment.

Leading with Social-First: An Innovative Approach to Content Creation

Join us for a webcast highlighting a successful model that “flips the script” and puts social media at the forefront of content marketing. Tony Dobies from West Virginia University will discuss: The challenges WVU previously faced How they initiated conversations about taking a more audience-centric and social-first approach to content creation How social media grew to occupy a central strategic place in both marketing and communications Examples and data that show what the results of this social-first approach have been for the university You will see numerous examples of “social-first content” to help illustrate the concept and will learn how this approach helped enhance the brand and personality of West Virginia University as social media leaders in higher education.

The Urgent Care Model as a Solution for Higher Ed Counseling Centers

Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Urgent Care Model may be one possible solution for your counseling center. Dr. Will Meek from Brown University, creator of the model, will guide you through its key components and share tips for how you can implement the model on your campus. We will share a counselor’s typical daily schedule in the Urgent Care Model to illustrate how quality care is delivered to various students.

4 Key Components of the Stepped Care 2.0 Model in Higher Ed

Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Stepped Care 2.0 Model may be one possible solution for your counseling center. Dr. Peter Cornish, a leader in the model, will debunk common myths and provide an overview of the key components of the model, including how to: Preserve your existing care network Train your providers Monitor outcomes Message and market new services

Shift Your Mindset to Build Resilience

When encountering professional adversity, you can easily slip into “auto pilot” — behaving in ways that are comfortable but not necessarily constructive. Do you ever find yourself repeating the same behaviors, hoping for different outcomes? Do you find yourself growing discouraged, maybe even resentful, that things aren’t going the way you’re hoping? Join us online and discover how to break those patterns of behavior and reset the way you respond to roadblocks. Our expert will introduce you to the 3-step ABC Model, which will invite you to reflect on how you can approach adversity more constructively. Resilience is not something you’re born with. It’s a skill you can build.

Stewarding Your Scholarship Donors: A Practical Approach

Develop a more efficient and impactful experience for donors by gathering accurate award information from financial aid officers and engaging with scholarship recipients. By implementing clear lines of communications early on, you can simplify the process and get what you need to create a cohesive donor experience. Join us to learn how to improve the way you receive and organize information from scholarship recipients, your financial aid team, and other partners on campus. Ultimately, you will be able to improve stewardship for your scholarship donors by: Ensuring timely and effective communication channels from the financial aid office to scholarship recipients Educating everyone involved in the process of their set timelines and expectations Building a cohesive and consistent scholarship donor experience in which they receive meaningful reporting You’ll leave this webcast with unique policies, procedures, and timelines that your shop can implement immediately.

How to Develop Programming that Re-Engages Underrepresented Alumni

Created in 2006, Cornell Mosaic is the lead advisory organization of Cornell’s diverse alumni communities. Cornell Mosaic collaborates with and serves several identity-based alumni communities under one centralized umbrella, and it’s continuing to build upon already-strong participation rates. In 2017, an exclusive evening with Cornell faculty and alumni experts at the National Museum of African American History and Culture sold out within six hours of opening online registration. One-thousand people were waitlisted! Join us for this webcast and hear from Cornell’s director of diversity alumni programs who will showcase Cornell Mosaic and give you advice on how to start similar programming on your campus. We’ll discuss how data can fuel your programming, and we’ll share sample programming and events.

Defining Your Role as Chief of Staff

The role of assistant to the president of any institution varies depending on many factors. You will learn how you can better define your presidential assistant role, decide upon the skill sets that your institution needs, and implement a successful partnership on your campus. You will leave with example models to follow, a plan of what to do during the first month of a new President/Chief of Staff partnership, and an understanding of how to manage the evolution of your role.

Facilitating Culturally Inclusive Meetings

Facilitating Culturally Inclusive Meetings Practice critical communication skills to foster inclusion and collaboration in your meetings. Agenda Our instructor will begin the webcast by helping you discover how your personal identity shapes the meetings you lead.  Then we’ll discuss: How to practice critical communication skills (e.g., deep listening, genuine question probing, and suspending assumptions and judgments) to foster inclusion and collaboration in a group setting How to choose accountability partners who will provide honest feedback about your meetings

Recruiting and Retaining Faculty and Staff Mentors for Minority Students

While many institutions have peer-to-peer mentoring programs in place, more departments are now charged with creating formal mentoring programs for minority students involving faculty and staff. Loyola University Chicago has several such faculty/staff mentoring programs to retain their students of color. Join us online to learn about one of Loyola’s minority mentoring programs – Loyola University Chicago Empowering Sisterhood (LUCES). Our expert presenter will demonstrate how LUCES recruits and retains faculty / staff mentors by: Discussing personal and professional benefits of becoming a mentor Clearly defining roles, applications, and mentor agreements Offering mentor check-ins, brown-bag trainings, and continued support Instituting mid-year assessments and an annual report for ongoing improvement You will leave with advice on how to target a specific demographic to help increase a sense of belonging and persistence.

Building Better Meetings Between Frontline Fundraisers and Prospect Researchers

Building Better Meetings Between Frontline Fundraisers and Prospect Researchers Learn how to help frontline fundraisers communicate more effectively with prospect managers and researchers. Digital Recording Agenda I. Building Your Prospect Management Meeting  We’ll talk through how you can efficiently work with frontline staff to understand what they want and need. We’ll also offer ideas on how to encourage others to keep clean and accurate data. II. Running Your Prospect Management Meeting  We’ll discuss how you can guide conversations surrounding donor strategy to help gift officers move proposals forward. We’ll also offer: Sample meeting agendas Recommendations for meeting timelines III. Following Up Across Functional Areas  We’ll discuss things like: What is working across the collaboration? What would fundraisers/prospect researchers adjust? What pre-work is necessary for these meetings to be successful and why?

Small Events for Donor Cultivation

Small Events for Donor Cultivation Inspire philanthropic involvement and showcase great work at your institution through personalized, intimate events with donors. Agenda The Changing Landscape of Donor Cultivation Developing a Strategy for Small Donor Cultivation Events Setting goals Different types of events & themes Different models to fit your institution’s needs Creating impact during events Resourcing Your Events Roles of staff in cultivation events Event execution & follow-up Getting Started

Focus on Student Belonging to Boost Student Retention and Success

You know that a sense of belonging is an important factor for student success and retention. But it is also difficult to measure. Because this conversation is so new, there are few models to follow. How do you start gathering data and using it to promote a greater sense of student belonging on campus? Join us online and learn how St. Cloud State University is leading the way in measuring student belonging. They’ve designed a survey for all first-year students that assesses social and academic belonging, and they’ve been able to identify how belonging (along with factors like GPA or demographic data) predicts retention. You’ll receive a copy of the survey, and you’ll get advice on how to use survey results to design more targeted interventions involving students, faculty, residence hall directors, and student advisors.

Taking Your Orientation Online to Solve Common Challenges

Taking Your Orientation Online to Solve Common Challenges Hear how one brick-and-mortar institution uses online orientation to meet the needs of modern students. Agenda 1)  The Impact of Utah State’s Online Orientation:  You’ll learn why Utah State switched to an online orientation, what problems is has solved, and the outcomes they’ve seen with it. 2)  The Five Building Blocks of a Phased, Modular Online Orientation: Building Block #1:  Identify the Right Resources – What IT platforms are available and within budget, and how can you start small? Building Block #2:  Identify Stakeholders – Which campus constituents do you need to include, and how do you get their buy-in? Building Block #3:  Design and Customize Your Content – How can you create a narrative for students that helps them understand their opportunities and responsibilities? Building Block #4:  Manage Information Overload – How do you ensure you have ownership of the information presented, and how do you communicate it to students in a concise way? Building Block #5:  Keep the Human Connection – How can you make your students feel like they are part of a community?

Transitional Math: One Model for Developmental Education Reform

Transitional Math: One Model for Developmental Education Reform Are you wondering how transitional math fits into your developmental education reform strategy? Login Instructions Live Webcast: Login on January 28, 2020 at 2:00 p.m. ET. WEBCAST LINK: http://ai.adobeconnect.com/rd7amft95tdu/ Click the radio button that reads, “Enter as a Guest” In the box that says “Name,” enter your institution name Click the button to enter the meeting as a guest AUDIO: Upon entrance into the webcast meeting room, you will be prompted to either listen by computer or by phone. (To listen by computer, you’ll see a “Listen Only” option in the lower right corner of the audio pop-up window). To ensure an optimal viewing experience, test your setup: https://ai.adobeconnect.com/common/help/en/support/meeting_test.htm Digital Recording You will be able to view the webcast recording here no later than 10 business days after the live session. Agenda 1) How Transitional Math Fits into the Developmental Education Reform Landscape How transitional math is different than other developmental math reforms, such as co-requisite support and math pathways How co-requisite support, math pathways, and transitional math can fit together into one ecosystem 2) Overcoming the Common Barriers to a Transitional Math Model Cultural differences between high schools and colleges which can disrupt communication and […]

Handling Institutional or Program Teach-Outs with Dignity

For students and staff, institution and academic program closures often come with little warning. They can trigger shock and grief. If you’re an institutional leader, these same closures can leave you feeling disoriented and unprepared. How do you shift your focus from retaining students to getting rid of students? For something so complex, how do you ensure optimal outcomes? Join us online and learn how to prepare yourself for the shift in thinking that comes with managing a teach-out. You’ll hear from Dr. Chris Davis, who led a successful teach-out at Western International University (WIU). Upon completion of the teach-out, WIU had retained 97% of its employees and exceeded goals for both revenue and expenses. You’ll leave with tips for: How to communicate with your students and staff to reduce chaos and confusion How to question and manage expenses to meet your financial goals How to keep students and staff engaged with minimal frustration