Learn to use an intentional branding effort to effectively communicate the creative and effective work of your career services office. During this training you will hear how the University of Miami’s Toppel Career Center successfully branded themselves and will take away five strategies for developing and articulating your own brand. Through effective branding, you can increase your office’s visibility, relevance, and even resources.
While many advisors are working to implement the Appreciative Advising® model on campus, the Dream and Design phases often fall short. Though it may be difficult to easily measure outcomes within the Dream phase, it directly informs the Design phase of the model. Learn how to facilitate the Dream phase of Appreciative Advising to better solidify your students’ aspirations and use the Design phase to outline a plan that will help achieve them.
Learn how you can update your career services reporting strategy with existing resources. You will be provided ideas and resources to help ensure that you are collecting the right data to better analyze your office’s performance. Obtain tips for how to better identify, track, and analyze metrics in order to: Harness the power of analytics in the career center Increase student engagement Develop tailored programming Advocate for resources tied to outcomes Make data-informed decisions
Standardize your framework for naming spaces on campus. Agenda Implementing Naming Policies Calculating space values Determining the baseline and final values of physical space Determining the value of programs, endowed chairs and professorships, and centers Procuring board approval Marketing available opportunities Additional Naming Considerations Duration De-Naming Demolishment/Renovation Getting Started in Developing a Naming Policy Working with academic and advancement leadership Action steps for the next month
Gain strategies to engage and direct at-risk students on a path to success. Agenda Making the most of critical timing in your outreach points Improving interdepartmental communication Using data and predictive modeling to inform your practice Engaging students through coaching Maximizing content and delivery in student meetings
Gain the skills you need to address and mitigate common challenges that deans face. Agenda The Academic Leader’s Role Four Leadership Best Practices Common Challenges for Academic Leaders: Scenarios Understanding the issue What would you do as a dean? Speaker’s experience and result Assessing the leadership practices Resources
Learn to develop a program that harnesses your students’ potential, pairs their skills with your shop’s vision and other student philanthropy efforts, and supports their own professional goals. Whether you are beginning a new effort or bolstering an existing program, this webcast will equip you with next steps and an arsenal of templates and resources to get the most out of your student foundation. Throughout the training you will hear how the College of William and Mary was able to successfully combine three dormant and unsuccessful student philanthropy groups into one strong student foundation by: Establishing a rigorous student selection process Providing extensive and specific training Setting transparent and firm expectations
Learn how York University has successfully created a culture of data-informed Strategic Enrollment Management (SEM) on their campus through careful planning, meaningful partnerships, and ongoing dialogue with the campus community. Throughout this online training, we will explore how you can build off of the lessons learned at York University to engage your own campus stakeholders and meaningfully advance the conversation around SEM. Specifically, we will focus on how you can: Use storytelling and student personas to begin the conversation Develop a strong partnership between enrollment management and institutional research Build a cross-campus SEM committee and governance structure Continuously analyze and report your process to further refine SEM strategies
Learn practical ways to prepare your institution for an activity-based costing (ABC) model. During this training, we will walk you through how this model works, ways to assess your readiness to make this shift, and key considerations for the implementation process. You will leave better prepared to answer questions such as: How is ABC being deployed for financial and academic decisions? What’s the best way to determine cost/revenue drivers? How can I prepare for the full ABC implementation cycle? What are the system requirements for a successful ABC implementation?
Implement an impact reporting process that targets a wide range of donors. Agenda Improving Your Impact Reports What to include Targeting segments of the donor pyramid Tiering dissemination Strategizing for Your Impact Reporting Process Creating a plan Timelines Scaling based on resources Tracking/ROI metrics What to track after impact report dissemination
Learn how to write more effective and consistent communications to your donors. Agenda Dos and Don’ts of Advancement Communications Common pitfalls Understanding your voice and communication style The Four Pillars of Donor Communications Information Persuasion Gratitude Impact Ensuring Consistency across Your Shop Cross-team collaboration to maintain more uniform donor communications Best practices for ongoing implementation Workshopping Examples
Learn how you can boost the impact of your annual giving emails. Agenda Fully Leveraging Digital in Higher Ed Looking to nonprofit and corporate examples Seeing Email as a New Channel and Making it a Priority Shifting communications to digital mediums Removing the stigma of sending frequent emails Proactively planning emails to complement other vehicles Integrating Efforts Short-term email campaigns Planning campaigns throughout the year Pairing with other efforts: follow-up via social media, calling, etc. Results and Next Steps Understanding the ROI in the shift in thinking Truly responsive marketing What’s on the horizon
Ensuring alignment between institutional goals, residence life programming, and student learning outcomes is critical. A practical method for doing so is the process of goal mapping. In this webcast, you will learn a quick and practical approach for mapping departmental goals to institutional goals as part of a larger assessment plan. Throughout this training, we will focus on: Identifying and understanding divisional and departmental goals Mapping key programs, services, and activities Identifying and remediating potential learning gaps Included with every registration is a template rubric to work from as you map your own department.
Learn how you can better connect with students who come from different backgrounds than your own. Throughout this training we will look at practical guidelines for bridging cultural barriers. After establishing those guidelines we will discuss how you can use them to connect with students who represent diverse: Religions Ethnic Backgrounds Gender Identities
Get an in-depth look at how National Louis University built an innovative, scalable, and financially sustainable bachelor’s degree program that is helping close the achievement gap for low-income and first-generation students. Our instructor will give you an insider perspective of the “nuts and bolts” of running this comprehensive program, as well as how the program allows the institution to successfully balance mission and market goals. You will learn: How an in-house innovation space made inception of the program possible The financial model and operational efficiencies that make the program sustainable The ins and outs of the program’s academic curriculum and corresponding support services You will leave with considerations for how the various aspects of this program can be applied and scaled at your own institution.
Learn a more strategic approach to budgeting within your department. Agenda Resources
This training provides the insights needed to create effective gift agreements that appropriately align both your donors’ intents and your institution’s needs. Understanding the elements of a legally sound agreement and exploring key case studies will equip you with the tools to create an enriching donor experience that avoids putting your institution at risk. We will also take a closer look at critical partnerships and how best to partner and collaborate with gift officers.
Join us for a webcast that will showcase the admissions ambassador programs for campus visit at Oklahoma State University and Hendrix College. Our instructors will provide details about how their programs are structured, and how student tour guides are trained, managed, and evaluated, including: How the recruitment, interview, and selection process for admissions ambassadors works What topics are included in ambassador training and examples of materials used How disciplinary situations with ambassadors are handled How performance is evaluated You will leave the webcast with new ideas for improving your own admissions ambassador program on your campus.
Learn how to strategically create, use, and promote video in your recruitment marketing plan. Agenda During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned towards prospective and admitted students. We will explore each of the following questions as they relate to YouTube, Instagram, Facebook, and Snapchat: How much new content should I be creating? What kinds of videos are other institutions creating and sharing with prospective students? Which channels should I be prioritizing for both the creation and the sharing of video? What results have other institutions seen from using video in their recruitment marketing efforts?
Join us for an online training program that will provide faculty with critical information about FERPA, the federal statute that governs nearly all student records. Beginning with an overview of the FERPA framework, we will address issues that faculty commonly face—often without realizing the implications and risks—including: Posting grades Emailing with, and about, students Writing recommendation letters Using online tools and collaborative pedagogies Speaking with (helicopter) parents Administrators requesting student information If you are searching for relevant scenarios and practical tips for better understanding how FERPA applies to everyday work of faculty, this online training is right for you.
