Alumni Affinity Groups: How One University Formed a Highly Successful Organization
by Kathy Edersheim, President of Impactrics How does an alumni affinity group get started and, perhaps more importantly, what makes it sustainable beyond the initial excitement? There are many right answers and many challenges along the way. The key is to develop some guidelines and learn from other institutions’ successes as well as from their failures. The Yale Alumni Non-profit Alliance (YANA) is one example of a resounding success that can be a model for the formation of other affinity groups. Before you begin the hard work of forming the group, consider: In 2010, these fundamentals seemed to be in place for YANA. Here is the story. Getting Started YANA started with a casual remark to me at a cocktail reception in 2010: “Hello, my name is Ken. We met once before – Do you have a few minutes to talk?” Actually, Ken had been thinking about the idea for a new shared interest (affinity) group for a while. That evening at the reception, Ken described his idea to create a platform to share best practices and provide support for anyone interested in the non-profit sector whether as a professional, a funder, or a board member. He had questions – […]

