According to the Chronicle, one-fourth of private institutions do business with their trustees’ companies. Potential conflicts of interest involving board members or high-ranking officials certainly are not limited to private colleges, however; North Carolina State University’s termination of Mary Easley and the uncovering of the University of Illinois’ previous board’s interference in the admissions process each represent highly publicized examples. We asked Cindy Lawson, media relations expert and vice president for public relations and communications at DePaul University, for practical tips on what and how to communicate to the public when a conflict of interest involves a member of the board, in order to manage the impact on the institution’s reputation. Be Forthright and Specific “From my experience, the chances of an institution’s reputation remaining intact are far better when that institution is forthright and admits the conflict, shares as much information as it possibly can, and most importantly, describes the measures it is taking to ensure it doesn’t happen again, as opposed to trying to hide it, hoping that no one finds out, or worse — trying to deny it or cover it up once it is exposed.”Cindy Lawson, DePaul University In a case involving an unintentional conflict of […]