Course Category: Free for All-Inclusive Members

Measuring and Tracking the Effectiveness of Your Marketing and Branding Efforts

Learn how to better measure and track the effectiveness of your marketing and branding efforts over time. During this program, expert instructors from SimpsonScarborough and the University of Virginia will teach you which metrics you should link to specific marketing tactics across digital advertising, web, and social media channels, as well as how to better assess your institution’s brand strength. Throughout the training we will review specific examples of how this has been done at other institutions so that you can apply what you learn to your daily work.

Corporate Stewardship: Demonstrating ROI Webcast Recording

Further engage your corporate partners with communications that go beyond required reporting. You will learn how to gather the appropriate data, develop succinct annual reports, and distribute this information to the right internal and external partners to support your corporate engagement efforts. Our expert instructors will begin this session by reviewing the pillars of a sound stewardship strategy and then share an in-depth case study and sample impact reports.

Planning and Managing Project-Based Fundraising

Learn how to maintain campaign momentum and donor interest by narrowing the scope of your campaign to focused fundraising projects with defined goals. Our expert instructor will share specific fundraising examples that will give you what you need to begin your own project-based fundraising initiative.

Improving Efficiency for Grant Support Systems

Examine a model for pre-award grant support that can drastically improve efficiency. You will learn how the University of Arizona has seen success by embedding grant and contract managers within specific departments. Working alongside department business officers, these grant managers have provided oversight and consistency to the process while greatly cutting costs. Join us to learn how you can adapt this model to your unique institutional context.

Gamification: Practical Strategies for Your Course

Learn how to strategically implement game-based design principles that can help you better engage students in a more interactive approach to education. Using gamification in your courses does not have to be difficult nor does it have to be comprehensive. We will discuss a range of different approaches that you can implement immediately to help make assignments more competitive, grading scales more interactive, and content more compelling.

Fundraising for Law Schools

Traditional fundraising tactics often underperform when approaching law school alumni. Gain tailored tools and techniques for engaging this unique alumni group and compelling them to give. Throughout this training you will learn how to: Meaningfully engage law school alumni Respond to challenges of debt and time constraints Adapt your infrastructure for fundraising success Create law school-specific alumni events

Athletics Fundraising: Direct Mail Strategy

Learn how to develop a comprehensive direct mail strategy for your athletic program. If your institution is looking to grow its athletic fundraising efforts, a coordinated direct mail strategy is a cost-effective first step toward building a donor pipeline and growing fundraising capacity. You will gain insights on scheduling sends, creating compelling messaging, and coordinating your efforts across coaches, student athletes, and centralized advancement staff. Examples of Direct Mail Pieces Included in your registration is a comprehensive resource packet with sample mailing schedules and successful direct mail and email campaigns.

Developing Gift Acceptance Policies

Learn the core tenets of a sound gift acceptance policy that will help to protect the integrity of your institution. You will gain insights into how you can best work with a gift acceptance committee and train frontline fundraisers on the intricacies of your guidelines as they relate to: Real property Matching gifts Split-interest gifts Gifts with associated benefits Morality clauses Included with your registration is a resource packet including 10 sample gift acceptance policies.

Measuring and Evaluating Your Planned
Giving Program

Learn how you can use data to effectively measure and improve your planned giving program. You will learn how to: Determine the right metrics for your shop Collect and track key pieces of planned giving data Communicate your program’s value internally and externally Our expert instructor has experience at both small and large institutions and will share insights that you can apply to your own institutional context.

Managing and Supporting Adjunct Faculty

Learn proven approaches for supporting adjunct faculty. From orientation to retention, you will gain practical ideas for improving your institution’s relationship with its adjunct faculty members. You will learn practical ideas for: Onboarding and professional development Classroom evaluations and performance reviews Retaining your best adjunct faculty “After attending this webcast, I feel like we have many ideas and resources we can use for supporting part-time faculty and helping them to feel a sense of belonging.” – Melinda Miller, Department Chair and Professor, Sam Houston State University “This session provided ideas that can be adopted at a manager level while working toward institutional goals.” – Gail Mireau, Program Manager of Continuing Education, Red River College

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