Course Category: Free for All-Inclusive Members

15 Tips to Engage Gen Z in Your Communications

Marketing can be expensive and time-consuming, so you need to connect with your students and alumni as effectively and efficiently as possible. Maybe you’re finding that the strategies you’ve been using with previous generations are not resonating with Gen Z. Or perhaps you’re uncertain whether your current practices are the best practices to reach Gen Z. Join us online to learn 15 easy-to-implement tips that can help you better connect and communicate with Gen Z without excluding others. Our expert will teach you how to think through: Using Influencers Prioritizing Mobile Leveraging Direct Mail Showcasing Philanthropy You’ll also review many examples of marketing pieces and discuss how the 15 tips can be used to improve those communications.

Develop a Plan to Address Sexual Harassment from Alumni, Donors, and Prospects

Most institutions mandate sexual harassment training for all individual team members. But when was the last time your advancement team met as a group to plan for the difficult issues surrounding sexual harassment in advancement? Join us online to further these critical conversations on your campus. We will help you assess whether you have clear, effective processes for dealing with sexual harassment from alumni, prospects, and donors. You’ll have a chance to create a plan for various scenarios throughout the webcast. Both frontline staff and managers will learn how to prevent and respond to harassment.

Leading with Social-First: An Innovative Approach to Content Creation

Join us for a webcast highlighting a successful model that “flips the script” and puts social media at the forefront of content marketing. Tony Dobies from West Virginia University will discuss: The challenges WVU previously faced How they initiated conversations about taking a more audience-centric and social-first approach to content creation How social media grew to occupy a central strategic place in both marketing and communications Examples and data that show what the results of this social-first approach have been for the university You will see numerous examples of “social-first content” to help illustrate the concept and will learn how this approach helped enhance the brand and personality of West Virginia University as social media leaders in higher education.

The Urgent Care Model as a Solution for Higher Ed Counseling Centers

Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Urgent Care Model may be one possible solution for your counseling center. Dr. Will Meek from Brown University, creator of the model, will guide you through its key components and share tips for how you can implement the model on your campus. We will share a counselor’s typical daily schedule in the Urgent Care Model to illustrate how quality care is delivered to various students.

4 Key Components of the Stepped Care 2.0 Model in Higher Ed

Giving every student an assessment and 50-minute counseling session is no longer sustainable given the high volume of students needing mental health services. You are likely looking for new ways of delivering quality care to meet your students’ needs and manage your resources. Join us online to learn how the Stepped Care 2.0 Model may be one possible solution for your counseling center. Dr. Peter Cornish, a leader in the model, will debunk common myths and provide an overview of the key components of the model, including how to: Preserve your existing care network Train your providers Monitor outcomes Message and market new services

Shift Your Mindset to Build Resilience

When encountering professional adversity, you can easily slip into “auto pilot” — behaving in ways that are comfortable but not necessarily constructive. Do you ever find yourself repeating the same behaviors, hoping for different outcomes? Do you find yourself growing discouraged, maybe even resentful, that things aren’t going the way you’re hoping? Join us online and discover how to break those patterns of behavior and reset the way you respond to roadblocks. Our expert will introduce you to the 3-step ABC Model, which will invite you to reflect on how you can approach adversity more constructively. Resilience is not something you’re born with. It’s a skill you can build.

Stewarding Your Scholarship Donors: A Practical Approach

Develop a more efficient and impactful experience for donors by gathering accurate award information from financial aid officers and engaging with scholarship recipients. By implementing clear lines of communications early on, you can simplify the process and get what you need to create a cohesive donor experience. Join us to learn how to improve the way you receive and organize information from scholarship recipients, your financial aid team, and other partners on campus. Ultimately, you will be able to improve stewardship for your scholarship donors by: Ensuring timely and effective communication channels from the financial aid office to scholarship recipients Educating everyone involved in the process of their set timelines and expectations Building a cohesive and consistent scholarship donor experience in which they receive meaningful reporting You’ll leave this webcast with unique policies, procedures, and timelines that your shop can implement immediately.

How to Develop Programming that Re-Engages Underrepresented Alumni

Created in 2006, Cornell Mosaic is the lead advisory organization of Cornell’s diverse alumni communities. Cornell Mosaic collaborates with and serves several identity-based alumni communities under one centralized umbrella, and it’s continuing to build upon already-strong participation rates. In 2017, an exclusive evening with Cornell faculty and alumni experts at the National Museum of African American History and Culture sold out within six hours of opening online registration. One-thousand people were waitlisted! Join us for this webcast and hear from Cornell’s director of diversity alumni programs who will showcase Cornell Mosaic and give you advice on how to start similar programming on your campus. We’ll discuss how data can fuel your programming, and we’ll share sample programming and events.

Defining Your Role as Chief of Staff

The role of assistant to the president of any institution varies depending on many factors. You will learn how you can better define your presidential assistant role, decide upon the skill sets that your institution needs, and implement a successful partnership on your campus. You will leave with example models to follow, a plan of what to do during the first month of a new President/Chief of Staff partnership, and an understanding of how to manage the evolution of your role.

Recruiting and Retaining Faculty and Staff Mentors for Minority Students

While many institutions have peer-to-peer mentoring programs in place, more departments are now charged with creating formal mentoring programs for minority students involving faculty and staff. Loyola University Chicago has several such faculty/staff mentoring programs to retain their students of color. Join us online to learn about one of Loyola’s minority mentoring programs – Loyola University Chicago Empowering Sisterhood (LUCES). Our expert presenter will demonstrate how LUCES recruits and retains faculty / staff mentors by: Discussing personal and professional benefits of becoming a mentor Clearly defining roles, applications, and mentor agreements Offering mentor check-ins, brown-bag trainings, and continued support Instituting mid-year assessments and an annual report for ongoing improvement You will leave with advice on how to target a specific demographic to help increase a sense of belonging and persistence.

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