Transitioning Leadership Annual Donors into Major Donors
To shift the mindset of a leadership annual donor into that of a major donor requires you to go beyond just knowing their capacity; you must also understand what the donor wants to see their gift accomplish, and how to align that specific desire with your institutional needs. This requires knowing how effective each component of your leadership giving program is and how to best manage and develop your leadership annual donors. Join us in this interactive virtual training to learn portfolio management and stewardship techniques to successfully transition leadership donors into major gift prospects. In this program, you will: Assess your leadership giving portfolio by evaluating the effectiveness of your donor strategies Identify high impact stewardship to build an authentic relationship with your leadership donors Practice productive donor conversations and key talking points, so you’re prepared for your next upgrade ask