Donor-Centric Stewardship: A Partnership with Annual Giving and Donor Relations
It is no surprise that advancement shops are experiencing increasingly greater external philanthropic competition, which can lead to declining donor interest and investment in your institution over time. Therefore, it is imperative that annual giving staff consider revising or updating their donor acquisition and retention strategies to better serve the changing needs and desires of their donors. Having a well-defined stewardship plan for annual giving donors not only sustains your donor interest, it also creates an opportunity for internal collaboration that may not have existed before. The annual giving and donor relations staff at Old Dominion University (ODU) identified and seized upon such an opportunity. They came together to consolidate their stewardship efforts, and as a result, they have: Join us at this online event to hear how these two teams came together and to learn how you can collaborate in similar ways on your own campus.