Gain strategies for more effectively moving donors through your pipeline. Agenda Evaluating and Managing your Leadership Donor Portfolio Moving donors into, and upgrading within, your leadership giving levels Effectively assessing and managing your leadership donor portfolio Developing goals and strategies for leadership donors Continuous leadership giving Upgrading for higher level annual giving Upgrading from leadership annual gift to major gift Beyond qualification: Identifying who manages the relationship Managing Productive Donor Visits Determining visit expectations and goals Using probing questions to build to a successful solicitation Stewardship Techniques to Effectively Manage and Transition Leadership Donors Engaging donors in continuous conversation Developing a unique stewardship program for leadership donors Tools to gather vital information to strategically build your relationship
Learn how to improve your student and parent-facing customer service skills in the financial aid office. Designed specifically for financial aid professionals, this training will walk you through the fundamentals of how to approach your day-to-day work through a customer service lens and will equip you with techniques for navigating the more difficult conversations that also arise in financial aid counseling.
Learn how to make your alumni awards an engaging, year-round program that benefits the entire campus. Matthew Colson, executive director of alumni relations, will share details on Stony Brook University’s award winning “40 Under Forty” program, and show you how you can create a program that: Focuses on catching young alumni at the start of their careers Engages award winners as mentors, speakers, and campus leaders Provides unique in-classroom experiences for faculty, alumni, and students Feeds content for use in prospective student materials
One of the largest growing populations on college campuses today are international students. Student affairs practitioners, not just the mental health providers, need to acquire and practice cultural competency in their interactions and services with international students. This webcast will give you five practical skills to enhance your cultural competency, as well as your department’s, as you work with the mental health needs of international students on your campus.
Learn fresh ideas for how you can communicate with deposited students to prevent summer melt and increase yield at your institution. During the webcast, you will learn how to: Make your yield communications more successful Use print, digital, and social media channels as tools to prevent summer melt Educate and mobilize cross-campus partners to create a more seamless strategy Throughout this training, you will see numerous examples of effective yield communications. These examples, combined with a practically-focused presentation, will help you apply what you learn to your own institutional context.
Gain the skills you need to address and mitigate common challenges that deans face. Agenda The Academic Leader’s Role Four leadership best practices Common Challenges for Academic Leaders: Scenarios Understanding the issue What would you do as a dean? Speaker’s experience and result Assessing the leadership practices Resources
Effectively collect and actually use your alumni survey data. Agenda Overview of Alumni Survey Design Goals Current usage Survey platforms Event Surveys How to best distribute Analyzing data Follow-Up with respondents Using data in event performance evaluation Making decisions based on information learned Alumni Attitudinal Surveys Gathering and analyzing data Triggers for major gift prospects Using data to inform future strategies Programming and staffing decisions based on information learned On the Horizon Incorporating survey responses into big data engagement metrics Volunteer surveying Learning from the unengaged
Better use social media, Â text messaging, and email to effectively connect with students. Agenda Appreciative Advising Creating a strategic digital advising and communications plan Launching communication campaigns Identifying target engagement Crafting the message Leveraging partnerships to repurpose content Media Selection Social media Text messaging Email Automating your everyday communication Assessing your communications campaign Overcoming communication challenges Student privacy considerations Conclusion & Q&A
Learn how to increase giving, participation, and job placement with key corporate partners. Agenda Getting Started: Identifying Top Alumni Employers Mining various data sources Collaborating internally Engaging corporate champions Developing Corporate Alumni Engagement Goals Establishing a Corporate Presence Branding your corporate outreach Developing successful programming and engagement opportunities Networking breakfasts and lunches Developing a corporate solicitation strategy Individual solicitation Foundation involvement Increasing alumni hiring and internship placement Engaging alumni beyond corporate events Key Metrics for Measuring ROI on Corporate Alumni Chapters Alumni participation rate Total dollars raised from alumni Hiring and internship placement Identification of major gift donors Foundation access
Use video more strategically in higher ed marketing. Agenda Video as a Strategic Marketing Tool The importance of video in higher ed marketing: data and statistics Meaningfully integrating video into your marketing plan Timing, length, and frequency—what is best? Video Production Considerations Outsourcing vs. in-house videographer Video equipment Walking the line: scripting vs. authenticity Working with current students Repurposing content ADA compliance and closed-captioning Effective Use of Video: Institutional Examples Prospective student webcasts Employing video to highlight the student experience Using video to showcase academic programs Use of video on various social media platforms (Youtube, Facebook, Snapchat) Video in alumni relations and fundraising
