Using Storytelling to Bolster Unrestricted Giving
Unrestricted funds are an asset to meeting institutional needs, but they are not always easy to acquire based on donor understanding or personal interests. Successfully soliciting unrestricted gifts requires advancement professionals to know how these funds will positively impact the university experience for a variety of constituents and how to tell those stories in ways that will inspire donors to give. Join us for this interactive virtual training to learn how Kim Bowden, Vice President of Annual Giving at Georgia Tech, leads the Roll Call team in using storytelling to meet fundraising goals for their unrestricted annual fund. You will identify campus relationships that can help you to better understand how unrestricted gifts are used, consider your donor audience and what types of stories may resonate within it, and leave with storytelling ideas that will bolster your unrestricted giving.
