Harness social content created across campus by systematizing your discovery process. Agenda Student Social Media Ambassadors Program Recruiting students Setting expectations Ongoing management Students abroad Transitioning to alumni Creating and Managing Hashtag Campaigns Developing a list of campus-wide hashtags Process for creating new hashtags Promotions and hashtag campaigns Mitigating negative or sarcastic use Pulling It All Together: Pairing Social Media Ambassadors and Hashtag Campaigns Recent successes Getting started On the horizon
Ensure that you have up to date Title IX training. Agenda Intersections of Title IX and the faculty role 4 things every faculty member needs to know about Title IX Institutional policies, procedures, and mandates for reporting How faculty can help students navigate the reporting and investigation process Resources available for assisting students and others How to support Title IX compliance efforts inside and outside the classroom Final Q&A
Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.
Create spaces on campus that promote student creativity and entrepreneurship. Agenda The “whatâ€: Defining and viewing the different types of spaces Innovation center Maker space Incubator space Accelerator space The “Whyâ€: Making a case for an innovation center Addressing a student need Remain competitive and relevant Retain students and staff Forge connections between industry and academia The “Howâ€: Building a student focused innovation center Developing a mission, which aligns with the strategic goals of the institution-sample questions Creating a physical space that promotes innovation-institutional pictures Branding and marketing the space to the campus and community
Learn key strategies needed to revamp or establish a successful and sustainable recurring gifts program. During this webinar, we will focus on: Positioning your recurring gifts program to donors Processing recurring gifts and complying with standards Collaborating within your shop to grow your program Whether you have an existing program or are just getting started, this event will give you the skills and ideas you need to run a more successful program.
Clear-up confusion in reporting alumni participation numbers to avoid reputational issues. View this pre-webcast recording that defines the basic verbiage associated with alumni participation reporting. More specifically, this recording will outline the definitions of Alumni “of recordâ€, Alumni solicited, and Alumni donors. If you are new to higher education advancement or unfamiliar with these terms, we highly recommended that you watch this online training module prior to the webcast. Agenda Alumni participation in the rankings Why is it included? Methodology of U.S. News Issues with using participation as a proxy for satisfaction The U.S. News Rankings and the Voluntary Support of Education Survey (VSE) Categories and Definitions Details Alumni vs. degreed alumni Undergraduate vs. graduate alumni Number “of record†Number solicited vs. number solicitable Number “of record†vs. number solicited Number of donors “Lost†alumni The graduating class Alumni who give indirectly Best practices with U.S. News Unresolved issues and inconsistencies The challenge Your goal Knowing the rules and your institution’s numbers Understanding the impact of business process decisions Internal reporting issues
Make more informed tuition setting decisions to maximize your institution’s enrollment. Agenda Throughout the webcast, we will explore a variety of institutional examples that highlight different pricing choices and the decision-making that went into them. Factors to be discussed include: Internal data points: Enrollment, Admissions, and Financial Aid data External data points: Competitive landscape Risks and implications of various pricing models: examples Educating the Board Marketing strategies to communicate new pricing models
Train your entire shop on important FERPA regulatory obligations to protect your institution from civil liability, negative publicity, and possible exclusion from federal aid programs. This program will cover: Which general shop information is covered under FERPA regulations How to determine if a particular piece of shop information is covered or exempt How the regulations have changed your shop’s obligations Case studies for particularly troubling, yet common, information How the FERPA requirements fit into your greater regulatory obligations Every staff member needs to be trained on FERPA. Add the recording to your training library to train new hires and give veteran fundraisers a refresher.
More than ever, you need to have a clear value proposition and clear messaging to differentiate yourself from your competitors who offer specific adult-focused undergraduate, graduate, and/or degree-completion programs. Join us to learn what aspects of your program you should be emphasizing to your prospective adult student markets. Throughout this training, you will see numerous institutional examples of successful communications for non-traditional students across multiple channels.
Gain tactics and review multiple models for better engaging corporate partners. You will learn new ideas for comprehensively approaching multi-dimensional corporate, foundation, and industry relationships. Our expert instructors will share best practices for: Identifying potential high-impact corporate, foundation, and industry partners Using relationship-building strategies and tactics that result in integrated relationships Developing metrics for measuring success in your corporate engagement efforts
Get a successful model for better managing your alumni chapters. Agenda University of South Florida: Before and After Previous model and context Moving to a new structure, “Project Group Evolution†Reallocating Resources Across Chapters: Using a Tiered Model Engaging and Mission-Based Programming Events Social, career-based, service Collaboration with other schools Collaboration with institution for faculty travel etc. Managing volunteers from afar Volunteer website and portal Best practices for managing your alumni leaders Moving Forward Program additions Evaluating success
Learn how to better focus your budgeting process to engage finance and academic leaders in the research, design, and implementation of a budget model. We will highlight phases of an academic leadership engagement plan for authentic collaboration. Following this webcast, you will be better prepared to: Structure your budget timeline to allow for collaboration Provide training and support for committee members and leadership Build guiding principles to ensure the budget meets your strategic priorities Use visual displays to build consensus and improve transparency Create a continuous improvement feedback cycle for ongoing monitoring This program is designed for financial and academic leaders who are considering a new or improved budget model within their department and/or institution.
Are your faculty prepared for all the potential risks in study abroad? Agenda Why training on risk mgmt for faculty leading study abroad trips is necessary Current landscape for risk Essentials of being a trainer of faculty Methodology and techniques for training faculty Hands-on examples Three focus areas Program development Health & safety On-site management
Raising funds for your endowment can be one of the most confounding fundraising tasks, but doing so is also an important part of a long-term, sustainable fundraising strategy. Learn how to more effectively raise endowed gifts for your institution. Our expert instructor will share insights on: Developing language and gaining buy-in for endowment fundraising internally Understanding how to talk about and solicit endowed funds with donors Identifying endowment prospects Closing gifts for your endowment
Are you prepared to protect your institution and non-student minors who come to your campus? Agenda Why Are We Talking about Minors on Campus? Current landscape and trends Increased awareness leads to increased scrutiny Inherent risks hosting non-student minors Taking inventory: Identifying programs that bring minors to your campus Finding Solutions to the Challenges of Hosting Minors Locations Public spaces Residence halls Operations and standards Hiring Training Safety Tracking youth programs and events Applying appropriate policies to gray areas Final Q&A
Understand how to better steward your biggest and most important gifts to encourage future giving. Agenda Strategic Stewardship in Practice The look and feel of customized donor relations Perfecting the “surprise and delight†factor Eight Areas of Engagement Understanding the different areas of focus for your plan Examples in each area Walkthrough: Sample Strategic Stewardship Plan Work it out: using a template to begin Considerations for each plan Things you should know about your donors
Learn how you can use career outcomes and first destination data more effectively both internally and externally at your institution. Using the NACE standards, this webinar will help you gather and present data beyond salary and placement information to paint a clearer picture of the work that your career services office is doing on campus. Specifically we will focus on: Using creative methods for collecting first destination data Moving from data to a compelling impact narrative Sharing your story with internal and external stakeholders During the training you will hear a case study from Colorado State University. CSU tells its first destination story in a clear and compelling way which has led to increased resources and visibility for its program.
No matter where you are in your career, chances are you could stand to improve your solicitation skills. Watch this pre-webcast recording that covers the cultivation process of a major gift. Agenda Storytelling versus story listening Knowing your strategy Preparing for the meeting The ask itself Setting up the meeting Ensuring the right setting/environment Overcoming objections Conducting the proper follow-up Repositioning after feedback or rejection Keeping up with and closing outstanding asks Stewardship and gift agreement essentials Sample documents Role-Plays The picky entrepreneur The disliked dean The silent donor This program is a part of our Fundraising Essentials Series.
Get communications ideas for revitalizing campaign momentum and getting your donors excited about the future of your institution. Agenda Campaigns: Enhanced Donor Communications Campaign ASU 2020 discussion points The importance of private support Why donors are important to the institutional future How all gifts make a difference Communicating the importance of an endowment Objectives-Based Communications The six objectives for Campaign ASU 2020 The three objectives for Wake Will: The Campaign for Wake Forest Demonstrating the Importance of Private Support Highlighting the most dynamic and urgent priorities Identifying focal points Leveraging social media Demonstrating Campaign Impact Creating a powerful narrative with pivotal moments Improving Cross Campus Alliances Working with Consultants
Better utilize your space metrics to guide planning and decision making on campus. Agenda Optimizing and leveraging your current database Using specific data and reports to effect change on campus Classroom utilization-room type Classroom use and technology condition Scheduling practices Campus master planning Leveraging change using essential tools Making space decisions regardless of your software Defined business processes Use peer to peer accountability to leverage change Promote a culture of space stewardship vs. space ownership
