Beyond the Basics: Leveraging LinkedIn to Reach Adult Prospects

Learn how to recruit and enroll more adult students using LinkedIn. Agenda Monday, April 16, 2012 1:00 – 2:30 p.m. EDT Who is on LinkedIn and why Segmenting your target audience What academic programs benefit best using LinkedIn LinkedIn Marketing Solutions Company pages Social advertisements Groups Mobile Polls LinkedIn insight Analytics Reports and research Making the most out of your LinkedIn data LinkedIn data benchmarking Industry standards and norms Developing a LinkedIn marketing strategy Step-by-step process Template to help understand your target audience needs

Differentiating Your School for Adult Students

Instructional strategies that have evolved in classrooms and lecture halls typically have minimal success in blended instruction. To teach well in the blended environment, instructors need to explore new pedagogical options and craft learning activities that fit the medium. Join us online to learn key strategies for teaching successfully in blended courses and effective practices for engaging your students. Our expert instructor will share examples of courses that demonstrate effective student engagement and sound instructional practices in a blended format.