More than Dollars: How Many Opportunities are You Missing with Your Alumni?
Series: Creating the Conditions for Support Everyone is trying to raise more money. Rather than simply suggest the next tactic that can boost giving in the short-term, this series offers a more intensive look at the strategic thinking that drives philanthropic support: Why do donors give? How do institutions strengthen their core and emphasize initiatives worthy of support? How do we align strategic plans, strengths, and advancement strategy to create the conditions for ongoing and sustained support? In this series, distinguished current and past chief advancement officers apply their most innovative and creative thinking to this question. Also in this series:Why Donors Give: It’s Not What You ThinkEngaging Women in Philanthropy: Practical Ways to Shift Our ApproachChecklist: Questions the Governing Board Must Ask Before Launching a Campaign If Congress passed a law tomorrow making fundraising illegal, would you still care about your alumni? I asked this question to alumni directors and chief advancement officers across the country as part of a research project in 2011. Over the last 75 years, colleges and universities have communicated to alumni almost singularly that the most important thing they can do to support their alma mater is give money. But increasingly, this single focus […]