Frontline Fundraising Essentials: Outreach, Qualification, Visits, and the Ask

As a fundraising professional, you may feel unsure of how to move a prospect forward. In the early stages, how can you get the prospect’s attention and ask questions that fuel your next moves? Later in the cycle, how can you assess motivations and strategize visits that will support your asks? Join us online for a 4-part online training series that will help you create rigor in each phase of your process and offer new approaches to raise more dollars. If the following statements from each phase of the donor cultivation cycle resonate, then this series is for you: Outreach – “Getting in touch with prospects and donors is so much harder than I thought it would be, especially without a mature portfolio. I need to increase my successful contact rates and secure more visits.” Prospect Qualification – “Qualification is tough. I don’t know how to do the right research or ask the best questions in order to get the best yield from a prospect. I want to know as quickly as possible if I should include this person in my portfolio or move on.” Visits – “I have plenty of wonderful meetings with donors and prospects, but they don’t […]

Academic and Financial Partnerships: Creating a Comprehensive Engagement Plan for
Budget Implementation

Learn how to better focus your budgeting process to engage finance and academic leaders in the research, design, and implementation of a budget model. We will highlight phases of an academic leadership engagement plan for authentic collaboration. Following this webcast, you will be better prepared to: Structure your budget timeline to allow for collaboration Provide training and support for committee members and leadership Build guiding principles to ensure the budget meets your strategic priorities Use visual displays to build consensus and improve transparency Create a continuous improvement feedback cycle for ongoing monitoring This program is designed for financial and academic leaders who are considering a new or improved budget model within their department and/or institution.

Launching a Zero Suicide Initiative on Your Campus

With mental health issues and suicide rates on the rise on college campuses, most counseling centers don’t have the resources to meet the needs of their students. Join us online to learn how Georgia Tech and the University of Alabama are mitigating this by training and engaging ALL staff to recognize when students need intervention and support. Both universities have adopted the Zero Suicide model – a framework used within healthcare to prevent and eliminate suicide. As the first expert to translate and implement this model into higher ed, Dr. Ruperto Perez will describe the model and give you advice on how you can design and implement a Zero Suicide Initiative on your campus.

4 Common Misperceptions about EIT Compliance

Many institutions are not fully aware of the compliance expectations for their electronic and information technology (EIT) and often fail to meet accessibility requirements which can result in costly lawsuits and pesky OCR audits. EIT compliance is complex, yet manageable, and institutions have a duty to comply with the most recent OCR guidelines laid out in March 2014. To help your institution enhance compliance efforts within a reasonable timeframe, we interviewed an expert on disability compliance — L. Scott Lissner, ADA coordinator at The Ohio State University and past president of AHEAD, the Association on Higher Education and Disability. Why EIT Compliance Must Be a Priority This Year Lisa LaPoint: What are the common misperceptions about EIT compliance? Scott Lissner: There are four that are especially common. First, it is NOT just about classes.Discussions of EIT typically focus on web-based course delivery, etexts and virtual labs, but guidance and case law point to much more. A lot of other processes and documents must meet accessibility standards: As well as virtual tools of the workplace, such as: Developing standards will ensure access for students, faculty, staff, alumni, donors, and the general public who participate in your programs and activities. It is NOT […]

Practical Advice for Dealing with Difficult Faculty Colleagues

Most college faculty behave in a professional manner, take their responsibilities seriously, work hard at their jobs, and value their relationships with colleagues.  In fact, a recent survey found that college professors are the fifth most satisfied group of employees in the U.S, following pediatricians, singers, aircraft assemblers, and professional fire fighters.  The flexibility and ability to control one’s time and tasks makes the career very rewarding. Unfortunately, a few faculty members don’t fit this profile.  They may treat colleagues, staff or students with rudeness or harassment, may shirk their teaching, research or service obligations, and may make life generally difficult for their department chairs, deans, and departmental colleagues.  If such a “difficult colleague” has tenure, many academics shrug and say there is nothing to be done.  That could not be farther from the truth! Tenure is designed to protect academic freedom, not bad behavior. Academic freedom clearly gives faculty members the right to conduct research and teach as they choose, within the bounds of professionalism and institutional requirements for curricular content.  But academic freedom also brings responsibilities—to behave with respect toward colleagues and students, to refrain from harassment or discrimination, and to use care in speaking out as a […]

Social Strategy: How ATSU Bridged Departmental Divides to Build a Unified Social Media Presence

ATSU’s approach to unifying its social strategy across departmental divides has yielded an 879% increase in organic reach on Facebook. by Anne Ackroyd, Public Relations Specialist, A.T. Still University Over the past year, while most public pages have seen a significant decrease in organic reach on Facebook, A.T. Still University (ATSU) has seen an 879% increase (comparing June 2017 to June 2016). One of the major factors in ATSU’s success has been an innovative, university-wide social media committee, developed to overcome departmental divides and build a more unified social media presence. In early 2017, ATSU’s marketing team determined that the quantity of university-affiliated social media pages was undermining the institution’s reach and engagement. This problem is not unique to ATSU, a small graduate health sciences school of about 3,000 students. A quick search on Facebook for your alma mater will likely reveal dozens of pages that bear some variation of the institution’s logo. The problem stems from the silo mentality that plagues higher education. Faculty, staff and students often identify strongly with their area of study, rather than with the institution as a whole. In addressing this issue, ATSU developed a replicable model for a social media committee tailored to the […]

Have It Your Way (or Not): Customer Service Across Generations

A college community has perhaps the most generationally diverse members of any organization. From Baby Boomers and Generation X to Millennials and Gen Z, today’s students and employees alike co-navigate university systems with vastly different expectations of how they like to be treated as customers. These varying preferences have great impact on the campus culture as a whole, as well as on the diverse knowledge and skills service providers need in order to deliver great experiences for all. This virtual training will provide you with a greater awareness of the varying preferences for customer service that exist for employees and students in college and university communities, as well as a look at how service providers can modify styles to meet expectations and enhance the university experience across generations.

7 Strategies for Integrating Student Blogging into ePortfolios

Many academics are searching for new strategies to showcase evidence of student learning. At the same time, students increasingly desire coursework that reaches beyond the boundaries of their campus to showcase academic and personal growth. The use of blogging in ePortfolios is a perfect solution to meet assessment and student engagement needs. Join us for a webcast as we examine seven key strategies for incorporating personalized learning into ePortfolios with the use of student blogging. Our expert instructor will walk you through the process of integrating blogging into the ePortfolios of both courses and programs. Further, we will examine the major challenges you stand to face, including: Determining the appropriate hosting platform Prompting quality student reflection Providing efficient instructor feedback Leveraging blogging to influence learning assessment

Misha Vernon

Hi there! I’m Misha, your friendly email marketing guru. By day, I’m crafting emails from Academic Impressions that make institutions and students alike do a happy dance. My mission? To spread the word on how Academic Impressions can transform your institution and boost student enrollment. Fun fact: I once set a goal to meet Sir Paul McCartney, and guess what? I turned that dream into reality. When I’m not busy perfecting emails and shaking hands with rock stars, you’ll find me jet-setting to the Caribbean, lacing up my running shoes for thrilling races, jamming out to some seriously good tunes, and diving into captivating books.

World War Z? The Impact of Multiple Generations on Campus

With more generations in the workplace than ever before, there is no shortage of jokes, social media flurry, and casual speculation about the Millennials in your team meeting or the Boomer down the hall. Interestingly, while we love to discuss these topics, very few people actually know what their differences are beyond vague stereotypes like “work ethic” and “quiet quitting.” Many of these conversations also lack the nuance that includes a judgement-free understanding of why the generations are different. This session will demystify the strengths and weaknesses of each generation, confirm that your favorite 15-year-old TikTok influencer is not a millennial, and provide you with information that you can use to navigate the varying work styles, expectations, and communication patterns that you encounter across generations in your everyday context.