Developing a Cause-Based Campaign Initiative that Aligns with Your Community Needs
The past two years of annual giving have given rise to more short-term, cause-based campaigns, in which newly formulated 60- to 90-day campaigns have become more of the norm than the exception. With this change, advancement shops have been able to generate a more focused pipeline for different areas of their institutions, acquire new donors, and increase awareness of causes to existing donors. This pivotal focus to identify societal needs continues to evolve, but with limited campaign resources, it is inevitable that not every cause will be developed into a short-term campaign. Join us online to learn how to identify and develop a cause-based initiative that is specific to the institutional strengths and community needs for your next short-term campaign. During this training, you will learn how to: Identify guiding principles to help you define and choose which cause-based initiative to pursue. Decide which cause-based campaigns to begin, continue, or sunset. Know the roles and responsibilities of team members and campus partners.

