Taking Large-Scale Recruitment Events Online
As we face declining enrollments and a pandemic that limits in-person events, many enrollment and admissions professionals are struggling to adjust the traditional tactics they have used to recruit more students. Though most institutions rely on face-to-face recruitment events, the COVID-19 pandemic is challenging us to strategically shift to hosting virtual events instead. This program will prepare you for the specific challenges you are likely to face when you move your large-scale recruitment and yield events online. Our program will highlight the work of Barbara Loftus, Assistant Director of Undergraduate Admissions at Rutgers University – New Brunswick, who had 24 days to convert an Admitted Student Open House that had approximately 19,000 attendees last year to an online format. Join us for this two-hour virtual training that will enable you to: Shift your planning processes for the online environment Craft or solidify plans for your own upcoming virtual recruitment events Gain ideas from your peers across the country

