SEO Primer for Higher Ed Marketing

New to SEO? Join us and learn how to improve the SEO on your website. Agenda You will be guided through a series of practical tips and “how-toâ€s for improving SEO on your website. Each tip will be accompanied by a specific example to help illustrate how you can apply this in your own work. You will come away from this webcast with an understanding of: How content, performance, and Google Analytics are interrelated What your top trending keywords are How to impact keyword rank

Develop a Plan to Address Sexual Harassment from Alumni, Donors, and Prospects

Are you properly equipped to handle sexual harassment in advancement? Agenda After briefly defining sexual harassment and outlining common examples of harassment in fundraising, Audra Brickner will outline the key pieces your team needs to discuss around sexual harassment prevention and response, including: How managers can use a standard process for handling harassment after it occurs How teams can create a culture in which harassment from donors is discussed / reported We’ll close with some tips on how fundraisers can respond to harassment in the moment.

How Donor Relations Can Improve Donor Retention (Webcast Recording)

Donor retention rates in higher education tend to be some of the lowest across all industries. As a donor relations professional, donor retention is likely one of your metrics. But, do you fully understand how you can better influence this important goal? Learn how you can better understand donors’ behavior and tailor your approach to retain more of them. You will leave this example-based training with new insights on: How data can help you develop an understanding of donor behavior What strategies you can employ to increase your donor retention rate Why shifting your culture from just dollars raised and alumni participation towards retention can lead to long-term success

Alumni Relations and Advancement Innovators: University of Notre Dame

In 2014, University of Notre Dame launched an initiative to link teams of Notre Dame alumni with non-profits to work pro-bono on special projects. This program has helped the university engage many alumni who were not actively involved prior to their service projects. Click the image below to download this tip sheet and learn more about the ND Impact Partners program and get 4 tips for how you can implement a program like this on your campus.

Four Strategies for Successfully Advising Undeclared Students

Identify ways for your campus to better support students with undeclared majors.  Agenda Reasons why students are undeclared and how to meet those different needs Risk factors associated with being undeclared Key strategies to working with undeclared students Start the conversation as early as possible Connect students across campus to identify interests Create a sense of community and Remove the stigma of “undeclared”

Four Essential Components of a First-Generation College Student Success Program

Learn how you can support first-generation students across multiple aspects of their collegiate experience. Agenda Throughout this training we will focus on four critical elements of first-generation student success: Addressing students’ social-emotional needs Celebrating students’ achievement Graduating early or on time Building a professional resume

Influencing Without Authority

Learn how to more effectively use your professional capital to influence your colleagues.  Agenda Your “Professional Relationship Account†Authority vs. Influence Influencing Up Using the power of persuasion Highlighting your competence in handling complex issues Influencing Across Leading and mentoring peers Finding common ground Influencing Down Listening to key messages Showing interest and respect Building relationships that grow your influence

Effective Supervision in Higher Education

Supervision is much more than informal meetings and annual performance reviews. This online training examines a supervisory model that can help you develop the capacity of your employees. You will learn: Keys to being an effective supervisor Questions to use in creating a meaningful supervisory relationship Methods for establishing trust An effective supervisory structure (when to meet and what to cover) How to discuss areas for learning and improvement Join us online to learn how effective supervision can improve your team’s performance and results.

Leading Effective Virtual Meetings

Get more out of your virtual meetings by learning how to better engage participants. Agenda Choosing the right medium for your virtual meeting Applying engagement strategies at each phase of the meeting Planning and preparing Setting the tone and expectations Moderating and facilitating Making decisions and agreeing on action Using tools and resources to plan your next meeting

Would You Benefit from an Executive Coach

Learn how executive coaching can help propel your career. Overview In this webcast we will demystify what coaches do, how coaching sessions work, and who would benefit most from consulting with an executive coach. Further, we will address a number of common myths surrounding coaching. With the help of Steve Titus, you will have the opportunity to reflect on how a coach could plug into your own work life. Whether you are new to your role, have expanded responsibilities, want to lead differently, or are leading a change effort, coaching is a powerful tool to help you succeed. AI’s Approach to Coaching This webcast will also introduce you to the unique approach that Academic Impressions takes to coaching. Drawing on our extensive portfolio of leadership assessments, tools and resources, and development programs, the AI approach to coaching is both rigorous and comprehensive.

Identifying and Removing Microaggressions

Microaggressions don’t necessarily reflect bad intent but can still be very damaging. Therefore, it is important to proactively identify and address microaggressions within your department and your institution before they become a problem. Properly spotting and removing these challenging statements and actions can improve your campus climate while reducing absenteeism, turnover, and employee complaints. This online training focuses on how you can proactively identify and remove microaggressions from your institution. In our first session, we will work toward understanding different types of microaggressions that are common in higher education and understanding what fuels these behaviors. During our second session, you will be introduced to a framework for removing implicit bias and microaggressions from your environment.

The Art and Practice of Giving and Receiving Feedback (Webcast Recording)

Giving feedback to someone in a way that is both direct and respectful is a challenging thing to do, even for the most seasoned managers. Most of us figure it out the hard way by fumbling, softening what we meant to say, or confusing the message. The challenge for managers is to convey your message clearly with backbone as well as heart. In this hour-long webinar, a certified executive coach and leadership development expert Mary McGuinness will provide simple but proven techniques, along with sample language, to help you become more confident and skilled at providing feedback directly.

Writing Workshop for Advancement Professionals

Learn how to write more effective communications to your donors.   Overview This online training is designed as an interactive workshop to enhance your advancement writing skills. We will cover a wide variety of advancement communications from solicitations to stewardship, including daily correspondence with alumni and donors, both digital and handwritten. Session One will cover the six keys to effective writing and how they tie to the four pillars of donor communications. Session Two will give you time to apply these skills to examples from your own shop.

Creating Co-Curricular Learning Opportunities Through On-Campus Internships

Learn how you can provide applied learning opportunities without the common hurdles associated with traditional internship programs.   Login Instructions Live Webcast: Look for the login link under Registrations in My Account. Login on April 12, 2018 at 1:00 p.m. ET. Recording: You will be able to view the webcast recording here no later than 10 business days after the live session.   Agenda The Impact of Clemson’s UPIC Program Overcoming Challenges with Traditional Internships Anatomy of Clemson’s UPIC Program Advice for Getting Started on Your Campus   Resources You will be able to download webcast materials here no later than 10 business days after the live session.

Tuition Setting: Maximizing Net Tuition Revenue

Tuition: raise it, lower it, or stay the course? Agenda We will address the following three key points and highlight each with institutional examples: 1. Risks and implications of different tuition pricing models What are the options available for adjusting tuition? What are the risks and implications associated with each option that should be considered up front? 2. Anticipating the impact of your tuition decision on various student segments What data can be used to predict what the impact of a tuition adjustment on different student segments? (i.e. In-state vs. out-of-state, new vs. current students, students with different levels of financial need, etc.) 3. Educating your board and other internal stakeholders How can you educate the board and other internal stakeholders to help them better understand the relationship between tuition and net tuition revenue?

Small Events for Donor Cultivation

Learn how to move away from larger donor events in favor of smaller and more intimate salon events. Agenda Developing a Strategy for Small Donor Cultivation Events Using small cultivation events Different types of events Themes Different models to fit your institution’s needs Identifying your donor segments Resourcing Your Events Roles of staff in cultivation events Event execution Event Metrics

3 Ways to Connect Students to Career Services Early and Often

Start planning programs and events that will engage students in career services more regularly. Agenda In the webcast, Branden Grimmett will walk you through 4 keys to success for each of the following career services initiatives: Industry-specific networking events Summer engagement opportunities Off-campus career treks

Advancement 101: A 7-Day Foundational Series

This online program is an easy way to educate both new hires and existing staff (including academic leaders) with fundraising responsibilities on the important work of advancement. We worked with our top collaborators in each functional area across the shop to bring you a course that offers a high-level overview and provides connections to the donor pipeline and advancement’s goals. Topics covered in this program are:

Developing Successful Student Philanthropy Events

Learn from the University of North Carolina’s award-winning student philanthropy programming. Agenda UNC’s Institutional Context, Program Background and Heelraisers Council The Planning Process Sample Events Program Execution Evaluation Lessons learned

Developing an In-Depth Alumni Mentoring Program

Learn how to better facilitate an alumni-student mentoring program. Agenda Program Overview and Structure Program Set-Up Partnering across campus Messaging to students and alumni Application and selection process Training and Expectation-Setting Students Alumni Faculty buy-in and involvement