Learn how to move away from larger donor events in favor of smaller and more intimate salon events. Agenda Developing a Strategy for Small Donor Cultivation Events Using small cultivation events Different types of events Themes Different models to fit your institution’s needs Identifying your donor segments Resourcing Your Events Roles of staff in cultivation events Event execution Event Metrics
Start planning programs and events that will engage students in career services more regularly. Agenda In the webcast, Branden Grimmett will walk you through 4 keys to success for each of the following career services initiatives: Industry-specific networking events Summer engagement opportunities Off-campus career treks
This online program is an easy way to educate both new hires and existing staff (including academic leaders) with fundraising responsibilities on the important work of advancement. We worked with our top collaborators in each functional area across the shop to bring you a course that offers a high-level overview and provides connections to the donor pipeline and advancement’s goals. Topics covered in this program are:
Learn from the University of North Carolina’s award-winning student philanthropy programming. Agenda UNC’s Institutional Context, Program Background and Heelraisers Council The Planning Process Sample Events Program Execution Evaluation Lessons learned
Learn how to better facilitate an alumni-student mentoring program. Agenda Program Overview and Structure Program Set-Up Partnering across campus Messaging to students and alumni Application and selection process Training and Expectation-Setting Students Alumni Faculty buy-in and involvement
Learn how paid social advertising can be useful in your own marketing efforts. Agenda Our expert instructor will discuss the following: Strategy Questions What should the role of paid social be within a larger integrated marketing strategy? From a budgetary perspective, which platforms are most “worth it?†Pros/Cons, Tips, and Examples by Platform Facebook Twitter Instagram Snapchat
Join us for a webcast to help you better identify, approach, and engage industry partners in the program development process for competency-based education (CBE). David Schejbal, Dean of Continuing Education, Outreach, and Online Learning at the University of Wisconsin-Extension, will share strategies for collaborating with industry to develop both full-length CBE offerings and micro-credentials. Throughout the course of the webcast, we will explore questions like: How to identify and approach potential industry partners with which to collaborate? Who from the institutional side should be involved, and what are some common structures or models for these collaborations? How can you effectively translate insights from industry (the world of practice) into meaningful insights about competencies and skills on the academic side?
Learn how to plan for international partnerships at your institution. Agenda Creating the Partnership Broaching the conversation at your institution Identifying and vetting potential partners Exploring different structure and revenue models Considerations for establishing written Agreements/MOUs
Agenda Companies partnering with universities to leverage federal funds for corporate investments Increasing emphasis of government agencies to show relevance to their R&D portfolios Differences among state and federal programs
Agenda Identifying and protecting background intellectual property Setting parameters around foreground intellectual property Assignment and ownership Protection and rights Negotiating an exclusive or non-exclusive license
Agenda Working with national compliance standards Export control laws Setting publication guidelines, especially as they relate to confidential and proprietary information Consulting and outside activities
Agenda Identifying and approaching funding sources Elements to include in a proposal Creating a statement of work and deliverables Guidelines for budget setting Preparing for industry reviews
Agenda How to connect with the right person within the industry Utilizing university resources Maximizing internal networks Participating in professional networks Personal strategies to employ when networking
Agenda Six key questions to prepare for industry engagement Working with experienced and first-time industry sponsors Key points to consider when discussing a specific project
Agenda Understanding the different types of university-industry engagements Scenarios for successful partnerships Overcoming common obstacles: Time Negotiated agreements Confidentiality Classified work Project length
This program will teach you practical methods for establishing communities of safety and support for international students in times of political uncertainty. We will focus on the foundational practices that can help international students feel safe and welcome on your campus and discuss how you can address heightened concerns that follow new political statements or legislation. We’ll also share tactics from across higher education, such as:
Learn how to strategically create, use, and promote video in your recruitment marketing efforts. Agenda During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to YouTube, Instagram, Facebook, and Snapchat: How much new content should I be creating? What kinds of videos are other institutions creating and sharing with prospective students? Which channels should be prioritized for both the creation and the sharing of video? What results have other institutions seen from using video in their recruitment marketing efforts?
Better define the chief of staff role at your institution to ensure a smooth and more successful partnership with your president. Agenda Understanding the different variations of the roles of chiefs of staff Where are you on the continuum? Ensuring success in your first month
Agenda Using case studies, you will practice four steps for dealing with difficult faculty who exhibit unprofessional, unproductive, or even destructive behavior. Throughout this program, we will examine: Essential elements of success Step 1: Engage Step 2: Manage Step 3: Enforce Step 4: Marginalize
Get innovative ideas to apply to your own campus visit. Overview A New Approach to Accepted Student Days—Furman University This webcast will highlight “Furman Forward,†a one-of-a-kind accepted student day event that engages students and families in a day-long simulation of pivotal moments in a Furman University student’s experience.
