Get more students engaged in the career services you have to offer. Overview This comprehensive two-part training will help you to plan for and implement an integration of career and advising services on your campus. Session one focuses on administrative strategy for integration. Session two focuses on the practical operational strategies needed to integrate your services. Join us for one or both sessions. In session one you will: Learn how to make a stronger case for integration Examine four integration models with different structures, strengths, and challenges Get an action planning worksheet to guide your implementation In session two you will: Examine key decisions and challenges during integration Learn what is needed to cross-train academic and career advisors Get tips for designing a four-year plan for guiding student experience
Better translate market research into strategy in higher ed marketing. Overview Learn how you can more effectively turn market research into meaningful marketing strategy at your institution. This webcast series is designed specifically for central marketing and communications units in higher education to help them make more data-driven decisions when connecting market research with strategy. Session One: Using Market Research to Inform Strategy Learn how you can use market research to inform strategic initiatives within your central marketing and communications unit. We will walk through how you can conduct and guide market research efforts for both small and large-scale marketing projects, from basic surveying of a specific audience to branding campaigns and program demand. You will leave with a better understanding of what techniques you should use based on your project type and goals, and how to interpret the results of the data you collect. Session Two: Using Social & Digital Data to Inform Marketing Intelligence Learn how data from your digital and social media platforms can inform your marketing strategy. You will hear specifics on how to dig deeper than surface-level Likes, Follows, Click-Throughs, and Retweets to gather insights that can inform your marketing strategies in a targeted […]
Gain the tips and tools you need to develop and integrate personas into your current marketing strategy. Overview Join us for this two-part online training series to learn how to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. These two 45-minute sessions are focused on (a) creating effective personas, and (b) integrating them meaningfully into your marketing efforts. As part of this conversation, we will discuss: Elements of an effective persona Data to look into to inform persona creation How personas can inform marketing planning, media decisions, content strategy, and design considerations Guidance for continually updating and integrating your personas into marketing strategy
Learn how a day of giving can encourage giving to your institution in a more compelling and urgent way. You will learn how to develop a day of giving from concept and launch to follow up. Session one will cover pre-planning, collaborating across campus, and executing a day of giving. Session two will cover gift processing a large influx of gifts and stewarding new and repeat donors to ensure retention. “This webcast offered practical and useful advice on implementing a day of giving. The presentation was clear, informative, and something that could be scaled to a number of institutions – large or small.” – Dayna Carpenter, Director of Annual Giving, UMBC
An effective phonathon program can be a great way to re-engage alumni, steward donors, and build affinity. This four-part training series will cover the most common challenges facing calling programs and offer practical solutions. 1. Scripting – Learn how to best use time on the phone with alumni to build rapport, confirm contact information, and secure a gift. 2. Data Analysis and Segmenting – Better target alumni who are likely to pick up the phone and make a gift; ensure that you have updated contact information for these alumni.
Campus tragedies involving students with psychological disabilities highlight the need for campuses to be prepared to anticipate and respond to student risk and threats. Identifying and responding to students who may pose a threat of harm to themselves or others forces administrators to walk a fine line between over- and under-response. In order to respond effectively, campus administrators must draw on the best practices from the student development, mental health, campus safety, and risk management fields while complying with legal and regulatory requirements. This webcast series tackles the toughest questions surrounding how you can support the best interest of students while mitigating risk for your institution through legally sound policies. Over the course of three sessions, our expert instructors will help you think through the ways you can develop a comprehensive and integrated risk management approach to policy development that provides a thorough framework to more accurately identify and respond to students of concern. While each session has a specific focus, the series will address: How applicable laws, regulations, and best practices can be reflected in your campus protocols. Policy intersections between behavioral intervention teams and other student conduct campus policies and practices. The intersection between mental health issues and […]
any institutions continue to prioritize capital projects—student life, academic, or administrative—without assessing their full impact. Learn how you can improve the prioritization of capital projects at your institution by better addressing the ROI associated with each project. You will gain the tactics you need to better: Measure and report full long-term impact of project cost projections Tie ROI considerations to your institutional strategic plan Establish a more informed, dynamic capital project prioritization process Throughout this event, you will see examples of project prioritization matrices and leave with a foundation-level model for ensuring that you are embarking on the right capital project for your institution.
Most strategic plans are aspirational and well-intentioned, but typically end up on a shelf collecting dust. Actual execution of the strategic plan is what separates a great institution from a good one. During this webinar, you will learn the six key dimensions of strategic plan implementation and offer practical suggestions for improving each: Alignment Decision making Organizational discipline Collaboration Culture Engagement and inclusion About the Research Academic Impressions and the Sanaghan Group embarked on a one-year effort to research and ultimately validate a Strategic Planning Implementation and Execution assessment that reveals an institution’s strengths and weaknesses related to implementation and execution. In this webinar, we’ll reveal the six key dimensions to execution and practical strategies that you can use today to turn your plans into actions.
Learn how your institution can begin coaching and teaching innovation to your students. During this training, we will discuss how to encourage an innovative and entrepreneurial mindset both inside and outside of the classroom. You will explore the five key components for encouraging this mindset in students and how both faculty and staff can help facilitate this shift in thinking.
Learn ten common mistakes new presidents make and how you can avoid them. Patrick Sanaghan will share what he has learned from interviewing and working with dozens of college and university presidents. Join us to learn these lessons and how you can ensure a smooth and successful leadership transition for your institution. Add a recording of this program to your training library to train future presidents on these important lessons.
Take the confusion out of financial aid for admitted students and their families. Agenda Best Practice Examples: Non-Digital Communication Written In-Person Best Practice Examples: Electronic Communication Email Video Website Net price calculator Moving Forward: Keys to Concise Financial Aid Communication Simplifying financial aid language Articulating student loans and scholarships Identifying cross-campus partners for financial aid communication
Why do the same incidents paralyze some people but act as a springboard for others to change, grow, and learn? Setbacks, mistakes, and failures are inevitable—the key is resilience. Leaders must be able to navigate these situations and not just bounce back, but bounce forward. Join leadership expert, Pat Sanaghan, online to explore resilience and understand what you can do to build this critical skillset. We’ll share practical suggestions that dramatically improve your staying power as a leader.
Addressing issues of civility among faculty can be a thorny issue when you consider the scope of free speech, academic freedom, and how social media blurs the lines between the personal and professional context. Join us online for an in-depth examination of this increasingly important issue, including practical steps academic leaders can take to improve civility on campus and address issues as they arise.
As the higher education landscape changes, there is greater stress placed on departmental teams to deal with an increasingly complex operating environment. As the stakes increase, so too, must the performance of these teams. In this online training, leadership expert Patrick Sanaghan will share 10 differentiators of exceptional teams that enable them to perform at high levels.
Leading is not for the faint of heart—it is a challenging and complex endeavor, and there is no roadmap. Too often, the volume of problems, personal insecurities, high pressure, and ego can produce leaders that can be toxic, likely to burn out, and ultimately take their institutions backwards, not forwards. In this webcast, we’ll review a better and more sustainable model for leadership—a model that is more thoughtful, balanced, and holistic, and actually drives better results for the organization. You will leave with specific steps that you can take to move toward a more fulfilling leadership style. What is a Healthy Leader? Healthy leadership is a mindset and a lifestyle. This doesn’t necessarily mean reducing stress and keeping better physical care of yourself, though those aspects are important. More than anything it means committing to being a mature human being in all aspects of your tasks, relationships, and character.
How responsive are you to the rights and needs of LGBTQ+ individuals? Agenda Understanding the link between Title IX and LGBTQ+ Rights The current landscape – what is happening on campuses around the country? Defining gender-based and orientation-based discrimination 5P Framework for Understanding Federal Regulations (By Bev Baligad) Policy Processes People Professional Development Programming Raising awareness & preventing discrimination by creating a more inclusive campus
Are you effectively engaging diverse donors and alumni? Agenda What Does a Holistic and Strategic Approach Look Like? Key Components of Programs and Initiatives Understanding diverse audiences Internal considerations Staffing Training Intercultural competency Adjusting cultivation and solicitation Understanding benefits for the whole shop External considerations Programming and engagement Adjusting alumni engagement programming based on shared interest, race, ethnicity, sexual orientation, culture, gender identity, etc. Developing specific volunteer and leadership opportunities
Make strategic decisions surrounding regional fundraising and alumni relations initiatives. Join us online to learn how you can establish a physical regional presence that can help your institution improve alumni engagement, enhance fundraising efforts, and open doors for student-alumni opportunities. You will gain valuable insights on: Evaluating your readiness to pursue a regional presence Aligning your regional strategy with institutional goals Assessing the ROI of a regional physical presence
Learn how UNC Charlotte successfully centralized its scholarship administration process. Agenda The presentation will consist of three main sections: The impact of UNC Charlotte’s decision to centralize the scholarship administration process Three essential steps toward centralization: Conducting an audit of your current scholarship awarding process Evaluating existing options for streamlining that process Defining and communicating roles and responsibilities within the new structure Practical advice for getting started on your campus
Resistance to change is normal – build your toolkit to manage it more effectively. Agenda Lighting a Fire Why the intellectual case by itself isn’t enough Understanding the primary motives of your faculty New Behaviors, New Attitudes Choosing a change strategy Four essential conversations Addressing Resistance Assessing readiness How individuals experience change Exploring the three basic reasons for resistance and solutions Phases of change
