Improving Student Engagement with Digital Advising Communications

Better use social media,  text messaging, and email to effectively connect with students. Agenda Appreciative Advising Creating a strategic digital advising and communications plan Launching communication campaigns Identifying target engagement Crafting the message Leveraging partnerships to repurpose content Media Selection Social media Text messaging Email Automating your everyday communication Assessing your communications campaign Overcoming communication […]

Alumni Surveys: Designing, Deploying, and Analyzing Responses

Effectively collect and actually use your alumni survey data. Agenda Overview of Alumni Survey Design Goals Current usage Survey platforms Event Surveys How to best distribute Analyzing data Follow-Up with respondents Using data in event performance evaluation Making decisions based on information learned Alumni Attitudinal Surveys Gathering and analyzing data Triggers for major gift prospects […]

Four Leadership Practices for Current or Aspiring Deans

Gain the skills you need to address and mitigate common challenges that deans face. Agenda The Academic Leader’s Role Four leadership best practices Common Challenges for Academic Leaders: Scenarios Understanding the issue What would you do as a dean? Speaker’s experience and result Assessing the leadership practices Resources

Strengthening Yield Communications to Prevent Summer Melt Webcast Recording

Learn fresh ideas for how you can communicate with deposited students to prevent summer melt and increase yield at your institution. During the webcast, you will learn how to: Make your yield communications more successful Use print, digital, and social media channels as tools to prevent summer melt Educate and mobilize cross-campus partners to create […]

Five Cultural Competence Skills to Improve Your International Student Mental Health Services Webcast Recording

One of the largest growing populations on college campuses today are international students. Student affairs practitioners, not just the mental health providers, need to acquire and practice cultural competency in their interactions and services with international students. This webcast will give you five practical skills to enhance your cultural competency, as well as your department’s, […]

Establishing a Revenue-Generating Corporate Engagement Program

Ensure a steady revenue stream for your corporate engagement program and your institution by charging corporate partners for their involvement with faculty, students, and research across campus in a more consistent manner. Throughout the training, you will learn how to: Assess the value of your campus resources Develop a model for charging corporations Transition existing […]

Prior-Prior Year: Preparing Your Institution

Are your financial aid and enrollment offices sufficiently prepared for Prior-Prior Year? Agenda Shifting deadlines and dates How are other institutions adjusting their dates and deadlines for: Tuition setting? FAFSA deadlines? Financial aid awarding? Admissions applications? Admissions decisions? Communication plan How are other institutions planning to communicate with the following entities about these changes: Prospective […]

Improve Student Mental Health Services Using Online Tools

Do you need solutions for supporting students with high-quality mental health counseling? Agenda Key factors that increase the effectiveness of psychological interventions Effective mental health practices Increasing engagement and improving therapeutic outcomes Establish, share, and measure therapeutic outcomes on an ongoing basis Technological tools that can be used in a campus counseling context Match level […]

Measuring and Evaluating Your Alumni Relations Program

Learn how to guide FY17 programming using multiple data points. Agenda Aligning Alumni Relations Operations with Institutional Priorities Alumni Relations Metrics Understanding operational, transactional, and attitudinal measures Evaluating the program comprehensively Assessing event performance Measuring alumni engagement and attitudes Evaluating other alumni relations operations Developing metrics for individual staff members Considerations for small shops, large […]

Using Video Effectively in Higher Ed Marketing

Use video more strategically in higher ed marketing. Agenda Video as a Strategic Marketing Tool The importance of video in higher ed marketing: data and statistics Meaningfully integrating video into your marketing plan Timing, length, and frequency—what is best? Video Production Considerations Outsourcing vs. in-house videographer Video equipment Walking the line: scripting vs. authenticity Working […]

Curricular Efficiency: Improving Academic Success and Degree Completion

Learn how understanding your institution or program’s curricular efficiency can inform decisions that improve overall academic success. During this webinar, you will learn how to: Challenge some assumptions of student success Analyze your curricular complexity from structural and instructional perspectives Align curricula with student support services Make decisions and discuss curriculum changes with faculty You […]

Developing Institutional Naming Policies

“Very helpful program, with insights that will allow my institution to establish a strong and thorough policy.†– Nikolas Kozel, Executive Director of Constituent Relations & Operations, La Salle University   View this pre-webcast recording: It is a 30-minute webcast recording and whitepaper that outline the basics of developing naming policies, including policy creation timeline, […]

Internship Programs: Limiting Potential Liabilities

Limit potential liabilities for students and your institution with well-defined guidelines. Agenda Setting up the internship Rights and protections of interns Rights and protections of institutions Recent events Designing the Internship Intern’s relationship with employer Handling confidential material Intern’s relationship with school Traveling liabilities Traveling out of state Traveling abroad Rights and protections of interns […]

Parent Giving: Cultivating Leadership Donors with a Board and Committee Structure

Engage parents in a way that encourages leadership giving. Agenda Parent Program Structure Funding structure Differences in working with parents vs. other donors Parent programs and relationships across campus Communications Parent Board and Committees Giving expectations for members Unique opportunities for involvement Results Leadership Giving Setting recognition levels Moves management Parents of Alumni Development Lasting […]

Using Data to Improve Career Services

Are you putting data to work within your career services program? Agenda Defining analytics in higher education Background and examples of institutional uses Establishing a program for data collection Assessing existing sources of data Evaluating data reliability Establishing buy-in and a program for data collection Moving from assumptions to data-driven decision making Learning to answer […]

Accurately Reporting for the VSE Survey

Get feedback on your reporting challenges from our advancement services expert, Alan Hejnal. Agenda Overview of webcast recording The Voluntary Support of Education Survey (VSE) The Basics More Detail: What’s Included More Detail: What’s Required Line By Line Reporting Challenges VSE Publication and Data Miner

Moving to a Responsibility Center Management Budgeting Model Webcast Recording

Learn how you can customize, make key decisions, and cultivate ownership of a responsibility center management (RCM) budgeting model on your campus. Larry Goldstein will walk you through critical aspects of RCM so you can better: “This explanation and presentation of the RCM budget model was enlightening and very reassuring that our Task Force is […]

Developing and Implementing Your Customer Service Vision Webcast Recording

Develop and implement your customer service vision at your institution. You will learn about service philosophies that have been used successfully in higher education as well as seven important tactics for turning your customer service vision into a reality. Outline Your Vision in Real Time Throughout this interactive training, you will participate in a series […]

Leveraging Metrics to Improve Advancement Events

Are you objectively evaluating the success of each event you execute? Agenda Understanding Successful Events Unique identifiers of advancement event success Attendee mix Location Follow-up Concrete ROI evaluation for events Surveying and Data Collection Collecting data before, during, and after the event Leveraging event evaluations to develop unique, meaningful events How to Evaluate and Eliminate […]

Using Student Storytelling in Higher Ed Marketing Webcast Recording

Get specifics for how to plan a student-driven content program for your digital marketing channels that helps you improve enrollment and engage alumni. Tim Nekritz, director of web communication at SUNY Oswego, will delve into the specifics of how to recruit, train, and manage students as they create content that highlights your unique campus environment. […]