Learn strategies for better targeting your student recruitment efforts and maximizing ROI. Agenda Managing your enrollment funnel Data collection Technology and touch points Defining student success at your institution Pinpointing your market (demographic, geographic, academic) Leveraging available recruitment resources Budgetary Institutional community Targeting your recruitment investment Specifying your message Personalizing contact with potential students Keys to high-impact recruitment events Learning from trial and error
The work of campus marketing and communications departments continues to evolve and expand. This often results in an increased pressure to demonstrate impact and value. Many campus marketing teams are decentralized, in need of reorganization, struggling with the impacts of digital and social media, and lacking the resources needed to accomplish the tasks that are now considered “critical” in higher education. Join nationally recognized higher-ed marketing experts Elizabeth Scarborough and Jason Simon online to explore new ways of organizing your marketing team to maximize results. We will discuss required skills and opportunities for revisioning your department’s role and purpose, examples of various institutions’ marketing organizational charts, and how to decide which structure might be best for your campus.
Learn critical updates for your Title IX first response and investigation procedures. Agenda What’s Changed? Title IX and the OPS Agreement Sworn vs. unsworn officer implications Streamlining Communication Plans Local law enforcement MOUs Title IX coordinator division of labor Responsibilities of Campus Safety Victim-centered first-response protocol Investigative considerations Documentation for Clery Act reporting What Now? Ongoing compliance efforts: policy, training, and prevention Action steps to get you started today Final Q&A
Many academics are searching for new strategies to showcase evidence of student learning. At the same time, students increasingly desire coursework that reaches beyond the boundaries of their campus to showcase academic and personal growth. The use of blogging in ePortfolios is a perfect solution to meet assessment and student engagement needs. Join us for a webcast as we examine seven key strategies for incorporating personalized learning into ePortfolios with the use of student blogging. Our expert instructor will walk you through the process of integrating blogging into the ePortfolios of both courses and programs. Further, we will examine the major challenges you stand to face, including: Determining the appropriate hosting platform Prompting quality student reflection Providing efficient instructor feedback Leveraging blogging to influence learning assessment
Using Twitter to enhance student engagement and learning. Agenda Faculty best practices in building a Twitter presence Tweet frequency, timing, and content Build your personal learning network Twitter tools Preparing your course Student accounts Informing students on privacy and safety Creating course lists Facilitating peer communication In-class strategies Out of class uses Increasing student-faculty engagement Learning activity case studies
Do you have the clarity you need to update your Title IX grievance procedures? Agenda Grievance Procedures Decoded A checklist for the Dear Colleague Letter’s “musts,†“shoulds,†and “prohibitions†Interpreting the 2014 updates One size DOES NOT fit all Case Studies How does this impact your day-to-day? Institutional examples and application What Next? Action steps to get you started today Ongoing compliance efforts Final Q&A
Improve degree completion rates by redesigning your developmental courses. Agenda Introduction Why Austin Peay redesigned their developmental courses Why institutions are redesigning developmental courses in general Utilizing data to set goals and measure the success of your redesign Redesigning developmental courses using the Linked Workshop model Outline of the basic framework of the SLA/Linked Workshop model using one course as an example Applying the framework to different subject areas Instructor requirements and response in the various subject areas Logistical considerations (recruiting students, training, paying, expectations, role, etc.) Why does it work? Analysis and research that supports this approach Q&A
Facilitating successful online courses can be major time drains for instructors if not approached correctly. As the number of online courses that each faculty member is asked to facilitate increases, effectively managing and maintaining course quality becomes difficult. Utilizing best practices for the design, management, and facilitation of online courses will improve instructors’ capacity to deliver high quality programs in an efficient manner. Join our expert instructor for an online training to learn innovative approaches for efficiently managing your course workload in online instruction. We will discuss time efficient strategies for: Designing courses and assignments Providing personalized student feedback Facilitating productive discussion boards Integrating just-in-time course improvements
A strong and diversified alumni giving pipeline can increase your annual giving numbers and help your shop insulate itself from future fundraising downturns. One way to diversify your annual giving portfolio is to create an affinity-based giving circles program, which helps to alleviate donors’ doubts about unrestricted giving. Join us online to consider a new model for growing and retaining your alumni donors. You will be introduced to Illinois Wesleyan University’s “giving circles” model, which upon its launch saw a 300% increase in participation and converted 15% of participants from young alumni non-donors. Along with a comprehensive program overview, you will learn tactics for: Selecting and training program “influencers” Integrating the program into your current efforts Building buy-in for the program Monitoring progress Scaling the program for your institution
Academic advising is an effective process to improve student success and completion. However, making the connection between advising and retention eludes many administrators who do not have the comprehensive data they need to demonstrate this connection. To comprehensively evaluate the success of academic advising, you must examine: Programmatic outcomes Student learning outcomes Return on investment Join us online to explore three different methods of evaluating academic advising, as well as the changes that can result based on your assessment. Using a case-study approach, this event will walk you through several different assessment examples to demonstrate how your campus can make a case for improvements in academic advising.
Capital campaigns can be a source of excitement for the campus community, but can also be a source of questions, particularly from student organizations and leaders. How do campaign priorities get selected? Are tuition dollars being used to fund the campaign? Where is the campaign money coming from? Join us online to learn how the University of Michigan has strategically integrated student involvement in their capital campaign with the use of an official student campaign committee. From identifying, recruiting, and selecting students for the committee, to training them and empowering them to assist with campaign work, our expert instructors share a comprehensive case study that will leave you equipped to better involve and educate students on your campus.
Campus faculty, staff, and administrators who have access to student records must understand how the latest FERPA regulatory changes impact their use of protected information. Compliance becomes tricky given the number of employees accessing protected information, the frequent turnover in the employee pool, and the various exceptions that FERPA permits. Join us online for a review of FERPA regulations and how they apply to scenarios you and your team face daily. You will have the opportunity to test your FERPA knowledge through interactive elements during the training.
Maintaining online course quality is key to successfully growing online programs. However, supporting and monitoring online instruction is challenging because of the varying quality of teaching in the online environment. By implementing a peer mentor model that capitalizes on the internal expertise of your best online faculty, you can improve course quality across all of your programs. Join our experts to learn practical strategies for: Developing and implementing a mentorship program Supporting and monitoring your online programs in a cost effective manner Coaching your top performing faculty to mentor online instructors
As institutions deal with depleting capital funding sources, public private partnerships (P3s) remain a particularly viable source of capital funding for the housing sector. However, as competition in the private sector grows, institutions must leverage the RFP process to ensure their needs are met within a financially sustainable project. To do this, colleges and universities must develop clear financial expectations. Join us for an online training that covers critical considerations to ensure the viability of your institution’s residential P3. Through the context of a successfully executed RFP, our expert presenter will walk through: Establishing stakeholders in the P3 planning process Setting a scope for your RFP Creating financial parameters around debt coverage ratio
Are you using email to communicate with an expanding number of advisees? Do you want to better manage your email communication? Research shows that quality advising relationships increase student persistence. Email communication using a developmental framework can be an opportunity to build a stronger rapport with advisees. Join us online as our expert instructor contextualizes the developmental potential of email advising. Through real-life examples of effective advisor communication and workshopping examples, this online training will teach new advisors how to improve the effectiveness of their electronic interactions. Additionally, new advisors will identify opportunities to developmentally engage students via email.
Electronic communication between academic advisor and student has become more transparent with the advent of technology. The reliance upon electronic records raises substantial questions about privacy, notation, and storage. Is your campus effectively addressing the legal and ethical implications inherent in advising documentation? Join us and learn how to minimize risk and maximize student engagement using electronic advising documentation as a part of your campus’ overall retention strategy. In this online training, actual examples of entries in student records and emails will be used to illustrate ineffective communication and documentation that put an institution at risk. These examples will also be used to show how to improve your documentation’s effectiveness. Attendees will leave this online training with resources to assess and improve their institution’s electronic advising documentation process.
Did you know that the TEACH Act and copyright law apply differently to MOOCs than to closed online courses? Agenda Ownership of course content Work made for hire Joint authorship Contractual relationships Using third-party materials Transformative fair use As assignments (permission) Linking to course sites TEACH Act and MOOCs Closed online courses Criteria for MOOCs Wrap-up: Policy and planning implications for your campus
Gain tools and tips for creating high-quality ePortfolios that help students showcase experiential learning. Agenda Creating an ePortfolio map Essential components Recommended components Related artifacts Designing resources to support students during the process Online resources In-person assistance Sample rubrics to measure ePortfolio quality Required components criteria Integrating learning outcomes
Pursuing international markets in online education can bring in new revenue and a more prestigious global image. However, efficiently expanding these programs to reach or meet an international need in education can be difficult. In order to capitalize on your programs’ competitive advantage, specific processes and support structures must be designed to target and align with the potential market. Join us for an online training where our experienced instructors will discuss the expansion of online programs for international audiences. Using a SWOT Analysis approach, we will discuss the competencies needed to find the right fit for your program and the building of an internal support model to meet the distinctive needs of an international audience.
Managing and engaging aging donors is a sensitive issue for both development officers and donors’ families. Many development officers are not properly trained to recognize signs of dementia and Alzheimer’s, and soliciting gifts from donors when they are not of sound mind or body can result in lawsuits and other reputational issues for an institution. Join us online to learn how to recognize signs of dementia, and gain 10 tools for managing and engaging donors who are exhibiting these signs. Our expert instructor will share a variety of case study examples, leaving you equipped to deal with any delicate situations you encounter with your aging donors.
