Over the past several years, Academic Impressions has presented conferences on the topic of building a one-stop enrollment center to hundreds of colleges and universities. We are pleased to offer, for the first time, one of the most highly rated sessions from the live event in a webcast format. Join us online for a 90-minute session that will outline an easy-to-follow process you can use to assess your current resources and determine whether building or renovating is right for your campus. The webcast will also cover a variety of other key points you should consider if you are thinking about building a one-stop center. Our expert instructor will showcase a diverse set of case study examples from institutions across the country.
An effective marketing consultant relationship can increase your institution’s brand awareness, diversity, enrollment, or advancement efforts. An ineffective marketing consultant relationship, however, can not only be a waste of resources but a source of frustration. If your institution currently works with marketing consultants or is considering doing so in the future, we urge you to take part in this important webcast. Spend 90 minutes gaining insight from the president and CEO of one of higher education’s top marketing firms on the following topics: How you can set clear and realistic outcomes for your work with a consultant Tips for writing a comprehensive RFP Ways you can manage milestones and communication internally and externally Methods for evaluating the quality of a consultant’s work during and at the end of the project
A single misunderstanding of donor intent, negative family interaction, or defect in a gift agreement can open up your institution to intense negative publicity, decreased giving rates, and possible legal liability. Considering these realities and the recent increased emphasis on ethics by fundraising certification organizations, now is the time to ensure your internal policies and external interactions are executed with the most robust levels of professionalism. Using complex case studies, this polling-intensive archived webcast will ask you to consider difficult decisions, any of which may impact your future work in positive or negative ways. Additional Resources In addition to the insights drawn from our interactive scenarios, included with your purchase is a document containing best-practice sample policy language to integrate into your shop processes. You will also receive a list of follow-up discussion questions to keep the conversation alive at your institution.
Learn efficient ways to ensure Title IX compliance. Agenda
