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What Does Customer Service in Higher Education Actually Look Like?

Customer service in higher education is still new and few are certain how to do it well. Here’s what our panel of experts have to say. Providing good customer service to students has become an expectation in today’s higher education environment, yet customer service in higher education is still new and few are certain how to do it well, or what the term means when placed in the context of students, faculty, and staff. To learn more about how colleges and universities are adapting the concept of service competencies to this sector, and to gather practical advice for how units and departments can navigate this shift in mindset, we turned to three acknowledged experts on customer service in higher education: These three are also the authors of the popular book Elevating Customer Service in Higher Education: A Practical Guide. Sarah Seigle. Hi Heath, Emily, Eileen. Thank you for joining us for this conversation! The first question we want to ask is: How has the way higher ed looks at customer service changed over the past 5 years? Emily Richardson. The expectation of immediate responsiveness was not around 5 years ago, and in the digital age, we now expect a response to a […]

Graduate Enrollment and Gender: A Changing Landscape

Series: Changing How We Understand the MarketIn this series, we analyze current enrollment and demographics data, uncovering stories that challenge how institutions often understand their marketplace—or that shed new light on emerging trends. We want to encourage a deeper look at the implications of today’s marketplace data. We hope that you will share these stories across your institution and use them to start critical conversations to drive not only enrollment strategy but discussions of curricular offerings, student support, and course design. While we’ll highlight findings and stories worthy of closer attention, each article includes an easy-to-use Tableau dashboard that you and your colleagues can use to drill deep in the data yourself.Also in this series:Yield Rates are Declining – Why?Is the International Enrollment Boom a Rising Tide that Lifts All Ships?How Simpson’s Index Can Offer Universities a Different Look at DiversityWhy Measuring Diversity Matters The rise in undergraduate enrollment in the United States has been well documented and much discussed: Between 1980 and 2010, for instance, undergraduate enrollment rose almost 74%, far outstripping the growth (about 2%) in traditional-age college students in the US.  There are likely several factors contributing to this surge, including economic growth; population growth; the belief […]

The 21st Century Library: An Inside Look at Auraria Library

with Sommer Browning, Marical Farner, Cynthia Hashert, and Jenny Filipetti (Auraria Library) We recently had the opportunity to visit the newly renovated Auraria Library. This unique tri-institution academic library is shared by the University of Colorado Denver, Metropolitan State University of Denver, and the Community College of Denver, and located in the heart of downtown Denver. The recent revitalization of the Auraria Library is impressive for several reasons. First, the library remained open – for all three institutions – during the multiple years of the renovation. Second, the library integrates a lot of the features discussed in The Library of the 21st Century. Notably, the library’s new learning space includes multimedia walls for collaborative learning. To learn more about the uniqueness of this library project – and what may be replicable at other institutions – we interviewed the panel of stakeholders responsible for this newly-renovated learning space. This article highlights the key takeaways from that interview. Participants at our 2017 Academic Planning and Revitalization Institute, an annual workshop that has highlighted innovative library design since 2007, will also get to discuss the project further with the library planning team, and will get to tour the facility. The Institute’s post-conference workshop on March 8 will also provide […]

Special Edition: Successful Peer Mentor Programs

In an effort to increase retention, create leadership opportunities for students, and reduce costs, campuses are increasingly turning to peer mentor programs as one ideal solution. To help you as you develop or improve the effectiveness of your peer mentor program, we offer this Special Edition, bringing together experts from diverse institutions to offer their advice and lessons learned. In this edition, you will find the following complimentary articles:   See Other Topics in Student Success

Optimizing Your Use of Student Information Systems

READ THE WHOLE SERIES:Developing a High-Performing and Productive Advising Department In the first two installments in the series, “Developing a High-Performing and Productive Advising Department,” I’ve discussed strategies for identifying, assessing, and meeting student, staff, and advisors’ needs. In this installment, I will discuss best practices to successfully implement some of the key strategies identified in this series by maximizing the use of technology through creative use of student information systems (ERPs). Understand Your Student Information System / ERP I encourage advising administrators to learn, in as much detail as possible, their student database system. While we commonly rely on experts in our IT departments or super users within our departments to provide us the data we need, advising administrators are the only ones who can effectively articulate the needs of their constituents to the programmers who are to retrieve data. When there is a gap between the end user (academic advising department) and the programmers (who may be experts in the use of software but know little about the needs of the advising department), data is often inaccurate and unusable. Understanding how to “speak the language” of the ERP system the institution uses allows advising administrator to creatively solve […]

Academic Advising’s Role in Change Implementation

READ THE WHOLE SERIES:Developing a High-Performing and Productive Advising Department In this series, “Developing a High-Performing and Productive Advising Department,” I’ve discussed strategies for identifying, assessing, and meeting student, staff, and advisors’ needs. Now I will discuss strategies for positively impacting departmental, college, and university-wide systems and contributing to the effective implementation of change. Be a Voice in Decision Making Institutions vary as to how they deliver academic advising and where the function resides. Sometimes it is housed in student affairs, sometimes in academic affairs within colleges and departments, and other times there is a cross-over or shared responsibility between academic and student affairs. No matter where advising is situated, academic advising is just one small part of a larger unit. If advising is housed within student affairs, there is a challenge contributing to academic decision-making, as the role of the advising department is often thought to be limited to implementing and communicating academic decisions to students. Even when the academic advising unit is located within academic affairs, there is a risk of being considered a limited support service role and thus being excluded from decision-making and change implementation. Let’s examine the implementation of a new curriculum as an example. Typically, […]

The Strategic Planning Implementation Clinic

Bogged down in implementing your strategic plan? Try this creative meeting design to get things moving. Successful execution of a strategic plan separates the excellent from the “pretty good.” Creating great “visions” and ennobling pictures of the future for a campus is not difficult. There are many smart, dedicated and hardworking faculty, staff and administrators throughout every campus and they have powerful aspirations. The really hard part is the implementation part, and too few institutions are good at it. Problems are inevitable during an implementation process, but they are often covered up because people are reluctant to ask for help, don’t want to appear inadequate, or are “stuck” with what they are doing and lack good solutions. Having worked on strategic planning with hundreds of campuses over the last 25+ years, I have created the following meeting design. The Strategic Planning Implementation Clinic creates the opportunity to surface the real problems and pressing challenges that campus stakeholders are facing in implementing strategic priorities, and allows leaders to tap the thinking & resources of participants to generate constructive and realistic solutions to tough problems. This meeting design: One caution: This design will only work if the campus climate feels safe enough for participants to share real organizational problems. If failure […]

Bootcamp for Academic Advisors: The New Skillsets

When training academic advisors at your institution, don’t overlook the relational and interpersonal skills that make great advisors. by Benjamin Forche, Academic Advisor, Patton College of Education, Ohio University, Joe Murray, MSHR, Director of University Advising Services, Florida Atlantic University, and Karen Thurmond, Director of Academic Advising and Degree Planning Resources, The University of Memphis with Daniel Fusch, Director of Research & Publications, Academic Impressions While many institutions provide technical and university-specific advisor training, the relational and interpersonal skills that make great advisors are often overlooked. After research in current theory on advisor skillsets for the twenty-first century, we reached out to three expert academic advising directors who bring both a deep knowledge of theory and a “from the trenches” perspective to the table. We asked them for this interview. Q. How is the 21st century academic advisor skillset changing? Karen Thurmond. This question may best be answered by defining 21st century academic advising. I have used the phrase to describe academic advising that contributes to student success by employing all the resources at our disposal. These resources include preparation in the form of advanced degrees that focus on academic advising as an academic and professional discipline (not available until this century), enhanced research activity in academic advising, […]

5 Articles Everyone in Your Annual Giving Office Should Read

As we start a new year, and as many shops are starting planning for the next fiscal year, there continues to be a pressing need to strengthen the donor pipeline, and often annual giving is under increased pressure to build this sustainable pipeline for future philanthropic efforts. Consider the example of Michael Bloomberg, who gave just $5 his first year after college graduation, and gave $300 million this year to Johns Hopkins. From an analysis of major gifts across hundreds of institutions, Langley Innovations found that the average time between a donor’s first gift of any amount and their first major gift is 25 years. Major gifts are most often the culmination of years of consistent philanthropy. Yet many shops continue to pursue the same techniques year after year, with lackluster success. The five articles below challenge that habitual thinking and invite a closer look at different aspects of successful annual giving efforts. We invite you to read these articles and use them as discussion starters with your colleagues as you open the new year. 1. Looking at 2017: How Annual Giving is Changing As we contend with “dollars up, donors down,” it is time to go beyond the basics of annual […]

5 Reports Every Enrollment Manager Should Read

by Daniel Fusch and Sarah Seigle, Academic Impressions As we start the new calendar year, it’s an excellent time to step back and read ahead. What is the newest data on college enrollment and student demographic trends? On financial aid? On retention? On international students? Because we know you’re busy, we’ve taken a moment to curate a quick list of five of the most impactful reports we’ve seen recently. If you only have time to glance at a few, we recommend these: 1. Knocking at the College Door: Projections of High School Graduates WICHE The sharp decline in births during the great recession will result in a fall-off in the number of students graduating from U.S. high schools starting around 2024, and the percentage of lower-income and nonwhite students will increase. This report, published in December 2016, provides a 47-page executive summary of findings followed by a series of highly useful high school graduation projection tables—broken down by region, state, and ethnicity–through the year 2032. 2. Yield Rates are Declining–Why? Academic Impressions Colleges nationwide are suffering from declining yield rates, and everyone wants to know why. Here, Jon Boeckenstedt provides an interactive dashboard that gives a different and deeper view […]