3 Videos: Critical Skills for Admissions Officers
Training of new admissions counselors is often, out of necessity, much too hurried and perfunctory. The training that new counselors receive has historically been focused on the everyday duties of the job (travel, reading and processing applications, CRM systems, etc.), accompanied by lots of “just in time” training where other key competencies are concerned. But in today’s intensely competitive environment, it is no longer sufficient to let your admissions counselors go out and begin recruiting for you without having adequate training on key, all-important soft skills. Recently, W. Kent Barnds, Augustana College’s vice president of enrollment, communications, and planning, presented a three-part webinar series on providing critical training for admissions counselors. We wanted to share some of his key thoughts in a quick series of ninety-second complimentary videos, as well; taken together, these three videos offer a different framework for thinking about the critical skill set needed for admissions counselors in the twenty-first century. You can watch the short videos or read their transcripts below (we recommend sharing them with your admissions team), and you can get a full recording of W. Kent Barnds’ online trainings here. 1. Communicating Value in the Admissions Process Transcript: “Communicating value to students, parents, […]
