Better position your president for thought leadership and communications success.
As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult.
Join us for this webcast that has been specifically designed for higher ed marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. We will review a variety of practical examples of how other institutions have done this successfully, and will offer 5 key action steps (accompanied by practical tools) to help you make strides in this area on your campus.
You will leave the webcast equipped with a collection of templates and resources that you can use to build your own toolkit for use in developing and refining presidential voice and communications strategy at your institution.
This webcast has been designed for marketing, communications, and public affairs/relations professionals in higher education. For maximum impact, we recommend attending the webcast with your president, and using the program as a foundation for your own efforts.
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this online training, you will be able to apply five action steps to develop a stronger and more consistent voice for your president across communication channels.
We will walk you through five action steps to help you develop or refine presidential voice on your campus. Each action step will be accompanied by real world examples and practical tools to help you move forward and apply what you are learning:
Step 1: Gain buy-in and forge a communications partnership with your president
Step 2: Assess your president’s current/existing voice
Step 3: Prioritize communication channels
Step 4: Identify topical parameters
Step 5: Develop an editorial calendar
Binti Harvey brings 20 years of experience in journalism, strategic communications, branding, public affairs, and organizational development to her role as vice president of marketing and communications at Scripps College, a prestigious women’s and liberal arts institution and a member of the Claremont Colleges. Ms. Harvey is responsible for stewarding Scripps’ brand and increasing its visibility through strategies that incorporate marketing campaign development and execution, executive communications, public relations, and public programs. Prior to Scripps, she led the design and implementation of institutional branding and fundraising marketing strategies for the California Institute of Technology.
Ms. Harvey’s career encompasses more than a decade of legislative affairs, public relations, and community engagement experience in political and governmental organizations. As a political aide, Ms. Harvey led advocacy and strategic communications initiatives for the Mayor of Los Angeles and the Superintendents of the Los Angeles and Pasadena Unified School Districts. She began her career in journalism as a business reporter for CBS MarketWatch.
Teresa Valerio Parrot serves as founder and principal of TVP Communications. Valerio Parrot brings her expertise in higher education media, crisis communications, marketing and administration to provide data-driven strategy and counsel to the agency’s higher education clients. Previously, she served as Senior Vice President for Widmeyer Communications’ higher education practice and Vice President of Media Relations and Crisis Communications for SimpsonScarborough, a higher education consulting firm. Valerio Parrot counts almost 10 years of experience with the University of Colorado System, including an officer-level appointment as Assistant Secretary of the University.
Valerio Parrot earned bachelor and master’s degrees from the University of Colorado. She can be reached at firstname.lastname@example.org.
AI Pro is an annual membership that gives your team unlimited access to hundreds of hours of training on the most critical issues facing higher education.For additional questions, call Bridget Dattilo at 720.988.1224.
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