Course Category: Free for All-Inclusive Members

Proactive Strategies for Controlling
Admissions Turnover

Turnover is an inevitable part of contemporary admissions work, but not all of it is out of your hands. Proactive and ongoing training, management, and evaluation of your admissions staff can go a long way toward promoting employee retention, thereby cutting cost and increasing the overall productivity of your office. Join us for an online training program that will teach you how to proactively manage turnover within your admissions office. You will come away from the program with concrete strategies that you can use to increase job satisfaction and promote retention among your admissions employees, including: Designing a deliberate and ongoing training plan Connecting employee performance goals to metrics Facilitating opportunities for advancement

Conducting a Self-Audit of Your Retention Data and Programs

Student success initiatives are often widespread, and they impact multiple areas of a single institution. However, campus administrators often don’t have enough program information to strategically allocate resources to the initiatives that create the most impact. This can lead to wasted resources and misaligned attention on programs that do not contribute to student success. Join us for an online training session that will help you understand how your retention team is measuring the success of the retention programs you have in place. You will leave with a worksheet that organizes the institutional programs, goals, and students related to these initiatives.

Marketing Your Planned Giving Program

Most planned giving shops have a marketing plan, but how effective is it? Whether you’re collaborating with a communications team or on your own, an integrated marketing and communications plan allows you to work smarter, not harder. An effective marketing plan will uncover unknown gifts, identify new prospects, and engage current donors—allowing you to demonstrate a tangible return on investment. Join us online to learn how one institution has developed a strategic marketing program that both informs their donors and serves as an effective stewardship tool. Our expert instructor will share practical takeaways for implementing these tactics, regardless of shop size and resources.

Launching a Crowdfunding Initiative

Is your shop interested in developing your own crowdfunding initiative, but unsure how it will complement your current advancement strategy? Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for: Acquiring new donors Updating alumni contact information Re-engaging lapsed donors and identifying their philanthropic interests Serving faculty and students in their most pressing needs Being able to integrate a crowdfunding initiative into your overall strategy is crucial to any successful effort. Join us online to learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.

Strategic Financial Aid Allocation for Retention

Financial, academic, and social challenges make student retention a complex issue on any campus. Amidst this complexity, many institutions continue to widely allocate limited financial aid funds without a clear understanding of which students are most incentivized by financial support. Those who are able to accurately target students most in need of financial incentives for degree completion, however, ensure the strongest investment for their students and their institution. Join us for an online training that will help your institution to develop strategic plans for retention-driven financial aid allocation. Primarily, we will address: Which students will be most impacted by financial aid incentives How to design a cost/benefit analysis for optimal financial aid allocation When to communicate and distribute financial aid awards to improve retention

Engaging Faculty to Improve Corporate Relations

Effectively engaging corporate partners can be challenging for academics. Differences in philosophy and work design lead to gaps in partner expectations. Understanding the mindset and goals of your corporate partners is key in creating more effective industry relationships for your institution. Join us for an online training that demonstrates the 7 “industry approved” strategies to more effectively work with corporate research partners. Our expert instructor will provide practical tips for: Unifying working processes Adapting to corporate expectations Developing partnership growth Aligning future research paths

Designing Your Course for Active Team-Based Learning

Implementing collaborative and team-based learning in large, diverse classes has proven to be an effective tool for improved student engagement and learning. The challenge is designing and facilitating your course to effectively identify students’ current knowledge and craft activities that promote a deeper understanding of the subject matter. Join us online to learn how to design your courses to incorporate team-based learning. Our expert instructor will cover how to: Build diverse student teams Assess teams’ current knowledge Create problem-based activities to promote critical thinking Evaluate the team-based experience Instructional designers, faculty developers and current faculty will leave this training with a proven and researched model for designing and facilitating team-based learning courses. During the webcast, we will demonstrate different team-based learning strategies through active attendee participation, allowing you to experience guided team interaction and dynamics.

Coaching as Supervision in Residence Life

Supervising staff in residence life is challenging–there is often a trade-off between process-driven management decisions and time-intensive mentoring. Spending too much time on the former undermines staff motivation and satisfaction, while the latter may leave little room for other duties. When faced with staff attrition and stretched resources, is your residence life supervision strategy as effective as it can be? Join us online to learn how the University of Washington implemented supervisory coaching in their residential life department to improve staff engagement. We will examine how coaching is different from other supervising strategies, and how your institution can use this strategy to improve staff development at multiple levels. You’ll also examine how to measure results and select the right way to employ supervisory coaching at your institution.

Solving Retention Challenges with a Team Approach: A Case Study

Campuses continue to struggle with coordinating and solving campus-wide retention and enrollment challenges. Yet, the University of Tennessee used a problem-solving approach to pull together key partners to address an enrollment challenge. This approach worked so well that they have continued to meet to solve enrollment and retention challenges across campus, such as: Understanding why students leave Increasing low-income student success Balancing enrollment targets with financial goals. Join us to explore an alternative approach to solving enrollment and retention challenges. Using a case-study framework, this event will walk you through several different enrollment and retention challenges to demonstrate how your campus can make a case for rethinking key collaborations, success goals, and decision-making.

Staffing and Structuring a Successful Marketing Communications Department

The work of campus marketing and communications departments continues to evolve and expand. This often results in an increased pressure to demonstrate impact and value. Many campus marketing teams are decentralized, in need of reorganization, struggling with the impacts of digital and social media, and lacking the resources needed to accomplish the tasks that are now considered “critical” in higher education. Join nationally recognized higher-ed marketing experts Elizabeth Scarborough and Jason Simon online to explore new ways of organizing your marketing team to maximize results. We will discuss required skills and opportunities for revisioning your department’s role and purpose, examples of various institutions’ marketing organizational charts, and how to decide which structure might be best for your campus.

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