Growing Women’s Engagement and Philanthropic Interest
Over 100 researched data points show gender matters in giving; a key one is that women are now influencing or making over 75% of all household charitable decisions. With women’s education, leadership, and wealth rising, it is natural that they are more actively engaged in philanthropy too. Are you preparing for this next decade of giving when women will become even more powerful philanthropists in our society? It might be time to join the dramatically increasing number of fundraising teams who understand this demographic shift and are now paying more attention to women. Join us online to hear success stories from institutions of all sizes that have gained significant results by changing their approach to resonate more deeply with women. Led by expert Kathleen Loehr, author of Gender Matters: A Guide to Growing Women’s Philanthropy, this training will focus on actions you can take to drive your individual and team strategic planning processes to more appropriately – and successfully – engage donors who identify as women. You will walk away with ideas for translating research about women’s philanthropy and your own donor data into practical fundraising behaviors that will help you grow your support of women donors.