Learn how to strategically increase engagement and giving with your advancement events.
Creative events can provide a high return on investment and increase engagement for your alumni and donors. But, poorly executed—lacking strategy or performed solely out of tradition—events can simply be a drain on resources.
Join us to develop a cohesive strategy for your alumni and donor events, including a framework for vetting future events, performing proper follow-up with attendees, and ensuring that one of your largest budget items is working towards your goals. We will cover ideas and best practices for large-scale events such as galas, homecomings, and reunions, as well as smaller ones like salon events and career-oriented alumni programming.
Note: This conference will not cover event planning basics, but is instead focused on higher-level strategy.
After walking through critical development and execution strategy, you will have working time to tackle one of your own events. You will leave this working session with an action plan for improving this event and have the opportunity to receive feedback from our experts and your peers.
Advancement, alumni relations, and institution-wide professionals who produce or help develop events for alumni relations and/or advancement shops will benefit fromerence.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to better strategize for your advancement events to increase engagement and giving.
Matthew has more than 20 years of experience in event production, fundraising, constituent engagement, and the donor experience. As Executive Director of CSU Events and Community Engagement, Matthew provides creative and strategic leadership for a talented team of event, communications, and donor relations professionals who manage more than 300 engagement opportunities annually. Additionally, he is directly responsible for Presidential events and constituent engagement strategy for the CSU System.
In 2010, Matthew led an innovative reorganization at CSU, consolidating responsibility for alumni, donor, and university events. This organizational shift opened the door for a candid conversation about the power of purposeful events, leading to a more strategic approach to engagement and significantly contributing to more than five consecutive years of record-breaking fundraising results.
Matthew was a founding member of the Donor Relations Guru Group, a consulting collaborative spearheaded by internationally known author, speaker and consultant, Lynne Wester.
In her current role, Jennifer partners with various areas of campus, from Advancement to academic departments, to develop programs for alumni, parent, friend, faculty, and student constituencies in the D.C. metro area, building a bridge from campus to one of the University's key cities. She leads the development of a study/intership program for undergraduates, opening in Fall 2017.
She was previously vice president of university events, where she was responsible for the strategy, production, and execution of events. Her experience covers a wide range of events, from intimate donor dinners at the president's house, to large-scale events including inaugurations and national presidential debates. She partnered with development, stewardship, and donor relations, and principal gifts staff to customize events and visits to campus, creating an experience designed to more meaningfully engage constituents. Jennifer's passion for expressions of gratitude in any workplace environment led her to author a book entitled, With Gratitude - The Power of a Thank You Note.
Brown Palace Hotel322 17th StreetDenver, CO 80202
To reserve your room, please call 303.297.3111. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $235 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of November 1 and 2, 2017.
Make your reservations prior to October 11, 2017. There are a limited number of rooms available at the conference rate. Please make your reservations early. Rooms are subject to hotel availability.
“This is my second AI conference. It won't be my last. Always a great experience. ”- Janet Marble, Assistant Director, Alfred University
“The small intimate feel of the conference allowed for more in depth conversation about our specific field in institutional advancement.”- Christine Mangat, Director of Alumni Engagement & Reunion Giving, Drexel University
“This conference got right to the heart of the matter. I was extremely impressed with how much content I can take right to my department and apply it immediately. Thank you!”- Kristen Ash, Events/Special Projects Coordinator, Dartmouth College
“This was a great, comprehensive look at advancement events. So empowering!”- Jeanette Rivera-Watts, Associate Director of Donor Relations, Ithaca College
“This was one of the most worthwhile conferences I have attended. The presenters were excellent, and this is content I will be using.”- Claudia Ayers, Director of Donor Relations, Ithaca College
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