Build a comprehensive student philanthropy program that cultivates awareness, gratitude, and giving.
With donor participation declining across higher education, it is increasingly important for advancement shops to nurture future alumni by engaging them while they are still on campus as students. But the education does not start with first-year convocation, rather when they are prospective students. What's the messaging during tours/info sessions for undergraduates and during visit days for graduate programs?
While many institutions have created elements of student philanthropy programs, most lack a cohesive, strategic program that spans from first-year convocation to commencement.
Join us in Boston to learn how to build a comprehensive student philanthropy program that cultivates awareness, gratitude, and giving in your future alumni.
Because a strong student philanthropy program requires an intense institutional commitment and buy-in from a wide range of individuals, we encourage advancement professionals (especially those in alumni relations and annual giving) charged with building a program to invite their executive champions and other campus partners.
Some of the toughest challenges with regard to social media involve convincing others that your shop’s presence in the virtual world is a necessity, not a luxury. Common roadblocks to an increased online presence include lack of resources and difficulties with tracking progress. During this workshop, our faculty will address these issues and guide you through the hands-on experience of building a listening post—a centralized location to aggregate data from Twitter, Facebook, and your other social networking sites. You’ll also explore how to measure the return on investment and engagement with basic performance indicators. At the end of the workshop, you’ll have identified your next steps toward establishing a more magnetic online presence.
This Academic Impressions event has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.
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After participating in this conference, you will be equipped with a proven model for student philanthropy and a plan to develop or revitalize a comprehensive student philanthropy program on your campus.
In this opening session, we will share a vision and strategy for creating a culture of philanthropy on campus and will discuss how higher education’s current context requires institutions to invest in student philanthropy programs. You will be introduced to student philanthropy as a strategic issue that will help you frame your goals, build your case for a comprehensive program, and get buy-in from the highest levels at your institution.
A successful student philanthropy program is dependent on three core components: awareness, gratitude, and giving. Each program should include these components, although their individual prominence will vary depending on the stage of your initiative. This session will walk you through our model for student philanthropy, outlining the core components and how they come together to guide a holistic approach.
In this working session, you will consider: Your institution’s student population The level of awareness, gratitude, and giving of your current students Where you should focus your new efforts the most
Students are generally poor (at least relatively) and busy. This certainly doesn’t seem like the right audience for philanthropy, but making students aware of your institution’s mission, its resources, and where its money comes from is essential if you want to cultivate philanthropic alumni. This session will look at how you can effectively educate students across the campus on why philanthropy should be important to them starting when they arrive on campus. The session will cover communication, traditions, and events that effectively educate students from day one on the importance of philanthropy.
Tuition only covers a portion of the education students receive. Once they’re aware of that, they can begin to appreciate those donors who have so graciously contributed the other portion to keep their school great, keep their tuition from escalating, and offer them scholarships. Students can also better appreciate the programs that have cultivated these donors. Gratitude can be developed in students by connecting them with alumni, the institution, and offering them programming to convey their gratitude. This session will look at models of communication, traditions, and events like thank-a-thons and other, more subtle types of programming that will develop gratitude in students and sustain that gratitude throughout their campus life cycle.
Students who understand where their school’s resources come from and are grateful to the donors who have provided them are ready to give. This session will look at how and when to begin asking your students to give, and how to develop a giving habit in students that will be carried into alumni-hood. We will focus on how to develop giving that builds a habit of giving, includes a strong senior gift and is tied to your mission. We will highlight how you can use communication, traditions, and events to begin cultivating your student prospects that will be carried into alumni-hood.
In this session, you will revisit the core components in the student philanthropy model. Then, using your findings from the gap analysis session, you will create an initial plan to create awareness, develop gratitude, and cultivate giving through additional programming you want to implement—or changes you’d like to make—at your institution.
During this final afternoon session, you will review the budget for your student philanthropy program and start to assess and reorganize your budget to align with the new programming you’d like to implement at your institution.
How will a new or re-energized student philanthropy program affect your budget? What pieces of your program should you devote the most resources toward? Who can you partner with on campus to shift some costs around? How can you make the case for additional funds? In this session, your faculty will address these questions and offer suggestions on how to get more bang for your buck as you launch your program.
Cultivating and leveraging key partnerships across institutional lines is critical to successfully developing a culture of student philanthropy on university campuses. However, as you develop your strategy and programming, do you struggle with the following: Who across campus should I involve in this work? How do I successfully engage these partners? How do I shift from a mentality of “gaining buy-in” to actively engaging these partners in the development of key messages and educational programming? How do I speak in a language that they will respond to? How do I work through moments of tension? At the University of Michigan, executive leadership in development, student affairs, and academic affairs assembled a cross-campus task force to develop recommendations on how to best encourage a culture of student philanthropy and graduate philanthropic citizens who will positively contribute to the global community. At the University of Pennsylvania, cultivating and collaborating with key partners has been institutionalized through the Student Affairs Leadership Team (SALT) and a full-time position that reports jointly to the associate vice provost of Student Affairs and the executive director of Alumni Relations. This session will focus on best practices and existing student research; lessons learned throughout the process; and examples of collaborative (and award-winning) programming.
This session will cover how to recruit, train, manage, and keep your student volunteers motivated and on task, as well as discuss common volunteer challenges and solutions.
Elise began her tenure at Penn with the annual fund and currently manages a majority of the institution’s alumni relations efforts, including communications, alumni education, the multicultural alliance, and alumni travel. She also founded and manages “Penn Traditions: Building Our Community,” Penn’s own comprehensive student advancement program, the first of its kind in the country. Elise’s work in this area helped increase senior gift participation from 18% in 2001 to over 72% in 2011 and earned her a Penn Models of Excellence Award. She presents at advancement conferences across the country and has consulted with numerous institutions interested in starting student advancement programs around the world.
Ms. Farrow joined TCU as the director of student and young alumni programs and currently oversees direct marketing, phonathon, and social media for the annual giving office in addition to managing student and young alumni philanthropy efforts. While at TCU, Ms. Farrow developed and implemented the Count Me In! student philanthropy program, a 2014 CASE gold award winner for both Annual Giving Programs and Best Practices in Fundraising. Since taking over the direction of student and young alumni annual giving programs in 2010, TCU has seen a 175% increase in young alumni donors, a 200% increase in senior class donors and an increase in donor retention one-year after graduation from 8.1% to 26.1%.
Ms. Farrow presents nationally and internationally at conferences about student and young alumni engagement, especially as it pertains to philanthropic giving, volunteer management, gaining institutional buy-in and maximizing budgets. She has conducted several studies on the impact of social media on alumni relations and is the lead author of “Building Stronger Ties With Alumni Through Facebook to Increase Volunteerism and Charitable Giving” published in the Journal of Computer-Mediated Communication in April 2011. She previously served as a donor relations officer at Cornell University.
Dave began his development career at the dawn of the social media revolution managing regional alumni events and the senior gift program at Hamilton College, his alma mater. Quickly transitioning to the world of annual giving, Dave made his mark at Hamilton as the director of young alumni giving, crafting and executing an engagement and fundraising strategy for the college’s GOLD Group that resulted in a 19.3% participation increase over three years. In 2010, he became the director of annual giving for St. Albans, an independent Episcopal day school for boys in Washington, DC. An advocate for responsible social media engagement, Dave has used analytic tools throughout his career to integrate new tools like Facebook and Twitter into broader communication strategies. While at Hamilton, Dave was a presenter and vice chair of the STAFF Conference (Sharing the Annual Fund Fundamentals) and now coordinates monthly meetings for the Independent Education Fundraisers Group in the DC area.
Ms. Walsh leads student philanthropy initiatives and Telefund operations on the University of Michigan campus. This involves identifying a strategy to formalize the transmission of the philanthropic tradition from one generation of U-M community members to the next through outreach, education, and fundraising initiatives. As director, Ms. Walsh must create a working leadership pipeline by unifying and cultivating various philanthropic initiatives and programs within the U-M community and by building partnerships with key stakeholders.
Ms. Walsh is also the award-winning program designer and current director for the Development Summer Internship Program (D-SIP). D-SIP introduces college students to fundraising as a career path through work placement in a fundraising office across the U-M campus, coursework for credit, and a rigorous professional development component. This program won the 2010 Detroit Crain’s Nonprofit Employer of the Year award for the state of Michigan and CASE’s 2008 Grand Gold and Gold Circle of Excellence awards for fundraising and collaborative programs respectively. Currently, 8 institutions have created programs modeled after D-SIP.
Hyatt Boston Harbor 101 Harborside Drive Boston, MA 02128
To reserve your room, please call 888-421-1442. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $189 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of July 21, 22, and 23, 2013.
Make your reservations prior to July 1, 2013. There are a limited number of rooms available at the conference rate. Please make your reservations early.
The Hyatt Boston Harbor is a luxurious, historic Boston Logan Airport hotel offering captivating harbor and city views and outstanding dining options. Take the hotel’s free shuttle to a public transportation site (T Subway system) or hop aboard a private water taxi (discounts available for attendees) to Boston’s historic North End. Explore famous attractions including Faneuil Hall, Quincy Market, Boston Public Garden, New England Aquarium, Charlestown, and the USS Constitution. The hotel also offers free 24-hour transportation to and from Boston’s Logan Airport (BOS).
This conference was much more useful/practical than conferences offered by other organizations.
One of the best conferences I've ever attended.
As an undergrad student leader, I was impressed and inspired by this conference.
The speakers are dynamic, engaging, and incredibly versed in the topic. I'm looking forward to implementing a student philanthropy program at my institution.
The speakers were inspirational, knowledgeable, and complementary to each other's talents, experiences, and skills.
Assistant Director, The Muhlenberg Fund, Muhlenberg College
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