Because of the overwhelming response to our March 2014 conference, we’re bringing it back this fall!
Most institutions understand the value of social media, yet few have a sound strategy across all channels. The barrage of new communities, platforms, and ways to connect can overwhelm even the most savvy social media manager. It is time for institutions to take a step back and structure a fully formed strategy to bring their online tactics to a better coordinated and more productive end.
Join us in Chicago for one of our most popular conferences and learn the core components of a comprehensive social media strategy. You’ll leave this event with an action plan to help make your social media presence an integral part of your institution’s brand.
If you’re looking to learn the core components of a comprehensive social media strategy and develop an action plan to enact upon returning to campus, this conference is for you. There will be dedicated breakout sessions for professionals in:
Want to learn more? Contact Gwen Doyle or call her at 720.988.1258
Conference materials will be distributed electronically, and this event has several hands-on working sessions. Accordingly, conference attendees will need a computer to access conference presentations and working session documents. Internet access will be provided.
Your registration for this conference includes a recording of our webcast: Effectively Implementing Your Social Media Policy. Learn easy-to-implement tips and advice from one of higher education’s top social media managers. This webcast covers:
A link to this resource will be distributed at the end of August.
Pre-Conference Workshop: Using Students in Community Management and BloggingThis session will address how students should be hired, trained and managed to add authenticity to your social media and blogging efforts. We will provide case studies, and create a roadmap for those who are looking to augment their current social media efforts with student employees.
Post-Conference Workshop: Launching a Crowdfunding Initiative Join us to learn about Cornell’s successful efforts in crowdfunding including: how to select a vendor, how to market the program on campus, and how to select projects.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this conference, you will be able to deploy an improved social media strategy at your institution.
Even if your institution has the budget to adequately resource itself with professional staff, you’ll still want to use students to add authenticity to your effort and give a “real” perspective. How should these students be hired, trained, and managed to ensure the highest quality contributions while minimizing mistakes? This session will address these issues, provide case studies, and create a roadmap for those who are looking to augment their current social media efforts with student employees.
Social media has moved from something you do (building a presence and posting) to something integral to broader brand, enrollment, and advancement/development. But, getting results from your social media efforts (better branding, increased applications, improved alumni engagement, higher giving levels) requires consideration and strategy. This session will help you understand the basics of branding, how social media fits, and the key components of a social media strategy. The result of this session will be an outline that will serve as the foundation for your participation in the rest of the program.
In this working session, participants will be guided through:
You can track any number of social media metrics—everything from traffic and conversation numbers to “friend” or “like” numbers and site-referenced click-throughs or forwards. But, which metrics are the most meaningful? What should your institution be focusing on to meet your primary goals? This session will help you answer these questions and put metrics behind your social media resources.
Now that higher education has moved beyond skepticism about the effectiveness of social media, you’ll have to tackle how to effectively staff these efforts and recognize the skill sets you should have on your team. This session will help answer staffing questions and help develop your skills in training others at your institution on how to effectively manage their own pages and social media presence.
Social media works best when your voice is consistent and your content is authentic, interactive, and meaningful. This means you need to know how to create a personality through your social media, seed content, respond to users appropriately, and drive users deeper into your website based on interest or affinity. This session will guide you through thinking about how your social media content works together with your websites, email strategies, and other communications. The last portion of this session will focus on cultivating your organic reach through gamification.
In this working session you will be able to put your newfound knowledge to use and start producing some of your content ideas. The faculty will be on-hand to assist with individual challenges. The session will wrap up with time for attendees to share some of their most successful content and provide caution on some of their blunders.
Not only is social media a key component of driving institutional goals and priorities, it's also your most visible form of communication. Do you feel comfortable responding to negative comments or damaging PR situations? In this working session, we'll outline the key parts of being ready and working with others to respond to various scenarios.
Breakout Session 1: Social Media to Enhance Enrollment Management
Potential applicants are visiting your admissions site all the time, but do you know how to drive them to your application page using social media or how to increase their likelihood of enrollment? This session will help you develop a strategy for improving admissions results and identify techniques for staying engaged with your applicants throughout the admissions cycle as they transition into students.
Breakout Session 2: Social Media in Development and Alumni Relations
This session will help you maximize social media tools to get the most out of your ask and donor engagement online, through a mobile device, and via video. We’ll also take a look at how social media can augment efforts made by colleagues across your shop such as alumni chapters, homecoming, reunions, and even using social media to make inroads with a major gift prospect.
Breakout Session 3: Social Media for Marketing and Communications
Understanding how to properly leverage social media in your institution’s overall branding and specific marketing needs is key to the success of your institution’s efforts. In this session we’ll discuss the different platforms’ promotional tools, key branding strategies, and how to use different mediums in specific initiatives like university-wide events.
Think of this session as your opportunity to crowdsource effective social media campaigns, examples of intriguing content, and proven social media initiatives. Faculty members will offer some of their favorite examples of social media brilliance, and then we’ll open the floor for you to present what you’ve done, or what you’ve admired from afar.
You’ve learned how to craft a careful policy, seed content, improve your practice area, structure appropriately, and measure correctly. Now it’s time to put it all together. This session will help you prioritize your efforts and fill the gaps you identified at the start of the event. Following a brief review of the key takeaways, you will begin to design a strategy outline that is appropriate for your institution.
With so much buzz around crowdfunding, are you curious what it takes to bring it to your campus? Join us to learn about Cornell’s successful efforts in crowdfunding including: how to select a vendor, how to market the program on campus, and how to select projects.
Keith Hannon (@KeithHannon) is tasked with managing the various Cornell alumni social network communities, producing video content for the Web, utilizing current and emerging mobile technologies for alumni events, and streaming campus and alumni events live to the Cornell alumni Facebook page. Before joining Cornell, Keith was a senior producer for Six Degrees Games in Los Angeles, CA, where he developed creative content strategies and served as senior community manager for the social gaming company.
In his current position, Tim leads Clarkson’s marketing, messaging, and branding to elevate this research university’s position, prominence, and influence. He focuses on long-term strategic goals for admissions, student and alumni engagement, fundraising success, academic research, and peer outreach.
Prior to joining Clarkson University, Tim was the executive creative director at North Carolina State University in Raleigh, NC. He helped NC State redefine its market position and transform its communications approach through vision, direction, and strategy at the intersection of the web, design, marketing, and media. Tim also served in a transition role as the interim chief communications officer at NC State where he helped evolve a staff of forty into a best-in-class internal marketing and communications agency. He started at NC State as the director of web communications, working to establish the university’s award-winning complete digital presence.
Tim has worked in higher education for more than twelve years, working at the College of William and Mary in Williamsburg, VA for six years before arriving at NC State. Prior to working in higher education, he worked as a reporter for a small semi-weekly newspaper in southeastern Virginia.
In her current position, Ma’ayan Plaut (@plautmaayan) creates, collaborates, and communicates Oberlin's stories in the most social ways possible. She manages the Oberlin blogs and stories project, Oberlin's presences on social media sites (including but not limited to Facebook, Twitter, Tumblr, Flickr, and Youtube) and serves as a consultant, strategist, and cheerleader for individuals, departments, offices, and organizations around Oberlin’s campus that are interested in delving into social spaces.
Chicago Marriott at Medical District/UIC625 S. Ashland Avenue Chicago, IL 60607
To reserve your room, please call 312.491.1234. Please indicate that you are with the Academic Impressions group to receive the group rate.
The contracted room rate for our hotel block has expired. The hotel has rooms available at $299 for single or double occupancy, plus applicable tax.
Experience the benefits firsthand of the beautiful Chicago Marriott at Medical District/UIC when you stay at the hotel's spacious accommodations in the Near West Side of Chicago. The hotel is conveniently located near many of the area's top business and medical sites, including the United Center, and the UIC and Rush Medical Centers.
From Chicago Midway International Airport: The hotel is approximately 12 miles from Chicago Midway International Airport. Estimated taxi fare is 30 USD (one way). Alternate transportation: Airport Express; fee is 20 USD (one way) and reservations are required.
From Chicago O’Hare International Airport: The hotel is approximately 17 miles from Chicago O’Hare International Airport. Estimated taxi fare is 45 USD (one way). Alternate transportation: Airport Express; fee is 30 USD (one way) and reservations are required.
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