Ensuring Successful Outcomes with Marketing Consultants

April 19, 2012

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Overview

Learn how to get more out of working with marketing consultants during each step of a project.

An effective marketing consultant relationship can increase your institution’s brand awareness, diversity, enrollment, or advancement efforts. An ineffective marketing consultant relationship, however, can not only be a waste of resources but a source of frustration.

If your institution currently works with marketing consultants or is considering doing so in the future, we urge you to take part in this important webcast. Spend 90 minutes gaining insight from the president and CEO of one of higher education’s top marketing firms on the following topics:

How you can set clear and realistic outcomes for your work with a consultant
Tips for writing a comprehensive RFP
Ways you can manage milestones and communication internally and externally
Methods for evaluating the quality of a consultant’s work during and at the end of the project

WHO SHOULD ATTEND

This webcast is designed specifically for marketing and communications managers, public relations officers, external relations personnel, enrollment managers, advancement shop leaders, and any other campus stakeholder who works with marketing consultants.

EXPAND YOUR TRAINING LIBRARY

Did you know that CD recordings are 50% off when purchased along with the live webcast connection? Visit the registration tab for details.

Agenda

Learning Outcome:

After participating in this webcast, you will be able to identify ways to better evaluate the work of your consultant partners.

Thursday, April 19, 2012

2:00 - 3:30 p.m. EDT

Defining your goal
- Improving selectivity/yield
- Shrinking your discount rate
- Growing your diversity
- Increasing participation/gifts
Drafting a clear RFP
- Framing the right questions to be answered and tracked
- Crafting budget parameters
- Defining reasonable deadlines
Managing your process
- Building consensus for your goals
- Designating the right committee and point of contact
Timelines and indicators for judging impact
- Evaluating draft work product
- Key indicators of progress
- Troubleshooting stagnation and identifying warning signs
Using your results for future collaborations

Want more information about this event?

Contact Jason J. Shuba, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Robert Moore

President and CEO

Lipman Hearne

Rob has more than 20 years of experience providing marketing communications counsel and creative services for the nonprofit and higher education sectors. He is known nationally for his role in advancing the understanding and validity of effective marketing and branding practices in higher education. Rob is a frequent presenter at national conferences, a leading contributor to industry periodicals including CASE Currents and AGB Trusteeship, and manager of the nation’s only survey of marketing practices in higher education.

Registration

CD Recording of Live Webcast

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. CD recordings are mailed with a bound copy of the presentation materials and handouts approximately 10 business days following the live webcast date.

$350.00

Ensuring Successful Outcomes with Marketing Consultants recording

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On-Demand Download of Live Webcast (180 day license)

We record the audio and visual portion of all live webcast events and make them available in two forms; as a CD or as an electronic download. On-demand downloads are available through an internet link sent via email approximately 10 business days following the live webcast date (links are active for 180 days).

$350.00

Ensuring Successful Outcomes with Marketing Consultants on demand

Attendee Information

Please provide your information.

State/Province *

Country *

Additional Attendees:		Order
	First Name Last Name Job Title Email	Weight for row 1
	First Name Last Name Job Title Email	Weight for row 2
	First Name Last Name Job Title Email	Weight for row 3
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	First Name Last Name Job Title Email	Weight for row 15
	First Name Last Name Job Title Email	Weight for row 16

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