Strengthen your fundraising knowledge as a new dean or department chair. Agenda Understanding Higher Education’s Fundraising Context Philanthropy vs. charity Engagement continuum Donor pyramid and pipeline Building a culture of philanthropy Collaborating with gift officers Key Fundraising Functions as Department Chairs Developing your vision Mentoring faculty
Learn how to conduct the necessary market and financial analyses for vetting new academic programs. July 27 & August 3, 2017 Overview Learn a comprehensive and highly-practical method for assessing the viability of new academic programs at your institution. During this two-part online training you will look at the market and financial analyses that are needed to support new program proposals. Further, you will gain metrics for measuring and monitoring the success of your new academic offering. Session one focuses on conducting market analysis to support your business case for a new academic program. You will leave with a sample market analysis with guidelines on data collection Session two focuses on incorporating financial analysis in your new academic program proposals with more confidence. You will leave with a range of sample pro-forma budgets reflecting various cohort models.
Resistance to change happens; learn how you can manage it more effectively. Agenda Common scenarios in institutions undergoing change How individuals experience change Addressing the three root causes of resistance to change (scenario activity) Thought-based resistance Fear-based resistance Capacity-based resistance Resources
Engage your campus, showcase special collections and research, and support digital scholarship. Agenda What are current trends around digital displays? What are the key considerations you need to think about when planning and managing a digital display? How do you assess your capability for supporting a large- or small-scale digital display? What are the budgetary considerations when contemplating a digital display? What are the steps you take to draft a project proposal for a digital display?
See how another institution is approaching predictive modeling for enrollment. Agenda During the webcast, our instructor will walk you through three models: an Inquiry to Applicant model, an Applicant to Enroll model, and an Admit to Enroll model. For each of the models, we will cover the following four points: Rationale and strategy behind the model Analysis used Implementation Outcomes and results
Be more intentional and strategic with your digital philanthropy efforts. Agenda Laying the Groundwork Perform needs assessment Explore available tools: crowdfunding, giving days, digital communications Cultivating leadership buy-in Making the case to the institution 5 essential elements: inclusion, transparency, collaboration, empowerment, celebration Partnerships Across Campus Within advancement, including alumni relations Marketing and communications Athletics Digital Engagement and Fundraising Across students, faculty and staff, and alumni Education Using digital to tell the story of philanthropy
As the chief spokesperson and representative for an institution, the president is the most powerful communicator and advocate that a college or university has. Presidents must maintain an appropriate and consistent voice in communications with all constituents—a voice that is both authentic and representative of the institutional brand. But with so many channels, audiences, and ever-changing external circumstances to weigh, developing and maintaining that presidential voice is extremely difficult. Join us for this webcast that has been specifically designed for higher ed marketing, communications, and/or public affairs professionals who are looking to partner with their president to develop and refine presidential voice. We will review a variety of practical examples of how other institutions have done this successfully, and will offer 5 key action steps (accompanied by practical tools) to help you make strides in this area on your campus.
Are you having more conversations with donors’ financial council? It is important to know how to talk with your donor’s financial council effectively to ensure a successful gift planning process, especially as more gift officers find themselves conversing directly with financial advisors and certified public accountants. Join us to hear from an expert planned giving instructor as she describes the financial planning process and what you need to know to lead productive conversations with donors and their council. You will come away with: A deeper understanding of financial and longevity planning considerations How FAs, CPAs, and attorneys can influence the gift planning process Talking points you can use with these critical team members
Learn sound guidelines for managing assistance animals on campus. Agenda Why Are We Talking about Assistance Animals? Definitions: Assistance animals vs. service animals vs. emotional support animal Fair Housing Act vs. Americans with Disabilities Act Assistance Animal Myths Debunked WHAT can you ask about the animal? WHO needs to be involved? WHERE are they permitted on campus? HOW should you communicate their presence to the campus community? Policy Checklist Begin with the target implementation date, and assemble the stakeholders Start the archaeological dig and construct the policy Consider assignment processes and construct your process flowchart Plan for likely issues, and gain approval for your policy Execute training and communications Final Q&A
Learn how to better engage your alumni living abroad. Agenda Building the Foundation Clubs/chapters Volunteer structure Formation and sustaining What can be done from afar How to monitor Planning Engaging Programming and Events Events – tradition, service, networking, social Faculty travel Partnering With Other Institutions
What can you apply from the non-profit world to improve your own fundraising strategies? Non-profit organizations outside of higher ed are typically seen as lean, cross-functional, and adaptive. As such, they have many creative ideas for proposals, events, and volunteers that gift officers can use to grow their own fundraising abilities and success. Join us to learn how higher ed can better compete philanthropically.
Do you need a more concise and streamlined approach for communicating financial aid to admitted students and their parents? This example-based online training walks through considerations for proactive and effective financial aid communication during the narrow window of time between admittance and enrollment. Included will be expert approaches from two diverse case-study institutions and many examples of impactful communication tactics.
Login Instructions Live Webcast: Login on June 23, 2019 at 1:00 p.m. ET. WEBCAST LINK: http://ai.adobeconnect.com/ro7vjtyk4h0n/ Click the radio button that reads, “Enter as a Guest” In the box that says “Name,” enter your institution name Click the button to enter the meeting as a guest AUDIO: Upon entrance into the webcast meeting room, you will be prompted to either listen by computer or by phone. (To listen by computer, you’ll see a “Listen Only” option in the lower right corner of the audio pop-up window). To ensure an optimal viewing experience, test your setup: https://ai.adobeconnect.com/common/help/en/support/meeting_test.htm Recording: You will be able to view the webcast recording here no later than 10 business days after the live session. Agenda paste agenda or overview text here Resources You will be able to download webcast materials here no later than 10 business days after the live session.
This member exclusive package of six 20-30 minute practice lessons with educational quizzes will help your entire front-line staff test their FERPA knowledge. Each lesson covers specific nuances of FERPA as they pertain to a department or campus area. FERPA affects every area of campus, so use these resources to train current and future faculty and staff and build your FERPA training library. Practice lessons include: If you’re an enterprise Academic Impressions member, these lessons and quizzes can be shared across campus. Inquire today about becoming a member!
Knowing and communicating the financial health of your endowed funds will show your donors that their gift remains in good hands, which increases the potential for further giving. Now is the perfect time to review your endowed funds to ensure they remain: Legal: In compliance with rules and regulations Possible: To be rewarded according to fund criteria Practical: Able to be administered within reasonable limits Join us for a three-hour virtual training to develop a plan of action for your next endowed funds audit. You will learn a step-by-step process to help you confirm whether your endowed funds are meeting both institutional compliance and donor intent. You will also identify potential risks and communication strategies for donors whose funds have been misspent, unspent, or are underwater. You’ll walk away with clearly defined next steps that will help you move your endowed fund audit forward.
Learn how you can improve your institution’s ability to recruit, hire, and retain diverse faculty. This training is split up into three modules and covers: Diversifying your search process and search committee Following Equal Employment Opportunity (EEO) and Affirmative Action guidelines Writing inclusive position announcements Organizing a welcoming campus visit Utilizing pre-employment agreements On-boarding diverse faculty Implementing sustainable retention strategies
This two-part online training series will help you identify key predictive data, use that data to select retention programming, and assess the overall effectiveness of your interventions. Expert instructor, Russ Little, brings knowledge and experience from across the nation. You will learn: Strategies to inventory and map your current intervention strategy How to utilize predictive data in selecting student success interventions Measures and processes to evaluate your retention impact Approaches to demonstrating student support programming ROI You will leave this webcast better able to use predictive data to create tailored retention plans for your students.
“This was a great program to help me take my ideas to the next step and figure out how to begin to implement them. I felt like the instructors had a personal interest in my progress, and connecting with personnel at other institutions was extremely helpful.” -Adrienne Fraaza, Fall Welcome Coordinator, Western Michigan University Overview Join us for an online course in which you will build a project proposal to create or expand the sophomore year experience (SYE) programs at your institution. In your proposal, we’ll help you apply student development theory to foster second-year engagement, increase interactions with faculty and staff, and help develop a sense of purposefulness in students’ degree paths. You will receive feedback on your proposal from our expert instructors as well as your course colleagues, and you will leave with a finished proposal to use on campus. By the end of this course you will be able to: Set SYE goals that support your institutional mission Apply student development theory to sophomores Draw on current campus resources for SYE programming Develop curricular and co-curricular programming Propose an appropriate evaluation plan for measuring your SYE success Watch this pre-webcast recording that features the webcast’s […]
Gain new ideas for creating engaging content on each social media platform. Overview Learn how to keep social content and ideas fresh and exciting across multiple platforms. Join Lynne Wester as she shares the latest and greatest ideas for incorporating social media as an important part of your donor and alumni communication strategy. You will examine: Examples of successful engagement opportunities through various social media channels Practical considerations for calendering, managing, and monitoring social media activity New ways to engage and thank donors, as well as integrating social media at events
