Gain insight into how you can create smaller and more targeted career fairs that foster more meaningful connections between students and employers. Our expert presenters will walk you through the process of creating tailored career fairs that improve outcomes for both students and employers. You will leave this webcast with: Key insights on how to design a tailored career fair structure Tips on executing small career fairs Strategies to engage employers in more student touch points
Learn how you can develop a program that better engages parents by addressing their specific needs. If executed correctly, an effective program can lead to improved student success, enhance your institution’s reputation, and connect your institutional goals with a highly engaged population. In this webcast, you will learn how to: Expand upon or create a parent relations program Survey and understand your institution’s parents’ needs and interests Use the information you learn to create a self-sustaining program
Ensure ADA and Section 504 compliance by incorporating universal design. Agenda Wednesday, June 22, 2016 1:00 – 2:30 p.m. EDT Legal Requirements under the ADA and 504 Cultural impacts and implications of universal design Proactively implementing universal design concepts Promoting inclusivity Remove the burden on students to disclose disabilities Supporting regular and adjunct faculty Quick, effective steps on the path to universal design
Ensure a steady revenue stream for your corporate engagement program and your institution by charging corporate partners for their involvement with faculty, students, and research across campus in a more consistent manner. Throughout the training, you will learn how to: Assess the value of your campus resources Develop a model for charging corporations Transition existing partnerships to a paid model
Do you need solutions for supporting students with high-quality mental health counseling? Agenda Key factors that increase the effectiveness of psychological interventions Effective mental health practices Increasing engagement and improving therapeutic outcomes Establish, share, and measure therapeutic outcomes on an ongoing basis Technological tools that can be used in a campus counseling context Match level of intervention to need Levels of digital services and tools for intervention Apps Online self-help resources Use of tools in confidential and therapeutic way Recommended tools to use to increase client compliance with treatment Low-intensity online therapy TAO Case Study University of Florida integration of online therapeutic tools in TAO Therapist assisted online vs. treatment as usual Next Steps/Final Q&A
Are your financial aid and enrollment offices sufficiently prepared for Prior-Prior Year? Agenda Shifting deadlines and dates How are other institutions adjusting their dates and deadlines for: Tuition setting? FAFSA deadlines? Financial aid awarding? Admissions applications? Admissions decisions? Communication plan How are other institutions planning to communicate with the following entities about these changes: Prospective parents and families? Prospective students? Cross-campus partners who will also be impacted by PPY? High school guidance counselors? Financial aid staffing and workflows In response to the changes that PPY will bring, are other institutions planning to: Change their award notification letters? If so, how? Ramp up communications/awareness campaigns about the IRS data retrieval tool? The net price calculator? If so, how? Increase or change communications regarding the financial aid appeals process? Hire additional financial aid staff for increased capacity? Recruitment and Yield What tactics are other institutions considering to: Strengthen yield communication during the extended yield time frame that PPY will bring? Adjust the timing/nature of campus visit events to maximize impact? Extend the recruitment pipeline even further to high school juniors?
“Very helpful program, with insights that will allow my institution to establish a strong and thorough policy.†– Nikolas Kozel, Executive Director of Constituent Relations & Operations, La Salle University View this pre-webcast recording: It is a 30-minute webcast recording and whitepaper that outline the basics of developing naming policies, including policy creation timeline, philanthropic naming, honorific naming, and academic naming. If you are new to advancement or are in the foundational stages of developing a naming policy, you are strongly encouraged to read the whitepaper and watch this recording prior to the webcast. Agenda Review: Basics of Developing Naming Policies Implementing Naming Policies Calculating space values Determining the baseline and final values of physical space Determining the value of programs, endowed chairs and professorships, and centers Procuring board approval Marketing available opportunities Additional Naming Considerations Duration De-Naming Demolishment/Renovation Getting Started in Developing a Naming Policy Working with academic and advancement leadership Action steps for the next month Resources Download the presentation slides (PDF) Download the additional resources (PDF) Download the leftover questions (PDF)
Use video more strategically in higher ed marketing. Agenda Video as a Strategic Marketing Tool The importance of video in higher ed marketing: data and statistics Meaningfully integrating video into your marketing plan Timing, length, and frequency—what is best? Video Production Considerations Outsourcing vs. in-house videographer Video equipment Walking the line: scripting vs. authenticity Working with current students Repurposing content ADA compliance and closed-captioning Effective Use of Video: Institutional Examples Prospective student webcasts Employing video to highlight the student experience Using video to showcase academic programs Use of video on various social media platforms (Youtube, Facebook, Snapchat) Video in alumni relations and fundraising
Learn how understanding your institution or program’s curricular efficiency can inform decisions that improve overall academic success. During this webinar, you will learn how to: Challenge some assumptions of student success Analyze your curricular complexity from structural and instructional perspectives Align curricula with student support services Make decisions and discuss curriculum changes with faculty You will hear three practical case studies that will help illustrate common curricular efficiency problems. Through careful consideration of this important academic data, you can more easily address impediments to student success that you may unknowingly be creating for students.
Learn how to guide FY17 programming using multiple data points. Agenda Aligning Alumni Relations Operations with Institutional Priorities Alumni Relations Metrics Understanding operational, transactional, and attitudinal measures Evaluating the program comprehensively Assessing event performance Measuring alumni engagement and attitudes Evaluating other alumni relations operations Developing metrics for individual staff members Considerations for small shops, large shops Determining the Right Metrics for Your Shop Communicating Metrics to Leadership Using Metrics to Guide Planning
Limit potential liabilities for students and your institution with well-defined guidelines. Agenda Setting up the internship Rights and protections of interns Rights and protections of institutions Recent events Designing the Internship Intern’s relationship with employer Handling confidential material Intern’s relationship with school Traveling liabilities Traveling out of state Traveling abroad Rights and protections of interns Healthcare Compensation Employment law and constitutional protections Recourse for injuries Implications of the Affordable Care Act FLSA implications Where school risks meet intern rights Employment law Clery/Title IX and other compliance Risk management Shifting liability/responsibility
Understand how social can uncover new information to engage high-level donors. Agenda Leveraging social platforms for prospect research Pros and cons of various platforms Identifying what to look for Developing a process for screening prospects uncovered on LinkedIn Incorporating information in donor strategy Building a better partnership with frontline fundraisers Using social media to foster an introduction Developing custom content for prospects Case study examples Overcoming privacy concerns Considerations for prospect researchers Considerations for major gift officers
Strategically and systematically grow your online program offerings and increase enrollment. Agenda This webcast will walk you through the eight distinct approaches needed to successfully grow your online programs, including: Strategic Plan and Operations Resource Acquisition and Sharing Faculty Professional Development Program Selection and Blend Formative and Longitudinal Assessment Accreditation and State Authorization Scalable and Reliable Technology Marketing the Programs You will leave with a workbook to use with your own programs.
How one institution achieved an 81% participation rate. Agenda Institutional Context Enrollment and employment Program rationale and mission The Compressed Model Length of campaign Counting and designation principles Focus on participation vs. dollars Choosing chairs and representatives Program Messaging and Marketing Checklists Packet materials Solicitation calendars Thank-you suggestions Obtaining Buy-In Key relationships to develop How to effectively partner with HR Special considerations for unique populations Academic support Faculty senate and staff assembly Physical plant Translating the Model Scaling for a larger institution Dealing with competing external campaigns Addressing economic conditions Alumni employee club possibilities
Social media tactics for each stage of the enrollment funnel. Agenda Suspects Suspect vs. prospect: why is this stage important? Building brand awareness “Opening the windowâ€: Conveying a sense of culture & community Institutional examples Prospects Engagement with prospective students: How much is too much? Using student workers in social media outreach Institutional examples: Twitter, Instagram, and Snapchat Admitted Students Characteristics of interactions with admitted students Using social media as a yield strategy Institutional examples: Facebook, Twitter, and paid closed communities Key Takeaways
Gain deeper insight into Snapchat, Periscope, and the ROI of your social media efforts. Agenda “Off the beaten pathâ€: Snapchat & Periscope Promoting accounts Gaining followers/viewers Content selection Interacting with prospective & admitted students Metrics and Measurement Metrics & reporting across platforms Analytics/measurement tools to gauge success Quantifying ROI–institutional case study
Ensure that everyone on your campus understands your social media and brand guidelines. Agenda Creating a Culture of Being On-Message Becoming a resource, building relationships Visibility for institution Listening to your channels Review of Essential Elements of Social Media and Branding Guidelines Training Facilitation options Resources Onboarding of new staff/faculty Deployment and Implementation Messaging Planning for ongoing changes
Learn how to better measure and track the effectiveness of your marketing and branding efforts over time. During this program, expert instructors from SimpsonScarborough and the University of Virginia will teach you which metrics you should link to specific marketing tactics across digital advertising, web, and social media channels, as well as how to better assess your institution’s brand strength. Throughout the training we will review specific examples of how this has been done at other institutions so that you can apply what you learn to your daily work.
Make online copyright compliance a part of your institutional culture. Agenda Copyright: An Overview Intellectual property basics: Patents, trademarks, copyright Exclusive rights Protections Fair use University ownership policies Rights in the Context of Online Courses What the law says Campus policies Contracts Critical Updates for 2016 Final Q&A
Improve your email communications to attract prospective international students. Agenda Email tools & technologies Information systems and CRM use Low-cost email tools Email communication at the inquiry stage Timing, frequency, and message Institutional examples Email communication at the yield stage Key yield messages Timing and frequency of communication Institutional examples
