Many campuses only become aware of hazing issues after a crisis, prompting a reactive approach to fix the problem. Hazing prevention initiatives are not new, but often fall flat because they do not take into account the underlying cultural change that must occur to address this systemic challenge. Join us to learn how to implement a framework that encompasses a community-based, long-term, comprehensive approach to hazing prevention. Using a case study format, we will highlight an award-winning program that was able to address the roots of hazing activities to effect a campus-wide shift in culture.
Are you losing students because your value proposition to prospective students and parents simply communicates price? Agenda Introduction Value defined Key perceptions of value (considerations for prospective audience) Key components of value Data gathering Internal sources (surveys, post-graduation plans) External sources (organizations, 3rd party studies) Applying value and data to message 10 key strategic questions in value communication Venues for message delivery Stories that convey value Communication tactics from a variety of institutional contexts Final thoughts and keys moving forward
An effective social media policy can reduce your legal liabilities and strengthen your institution’s brand. View this pre-webcast recording on developing your social media policy. This presentation will provide a great starting point for developing your own comprehensive social media policy and prepare you for the implementation phase covered in this webcast. Agenda Review of Essential Elements of a Social Media Policy Training of Your Policy Facilitation options Resources Policy Deployment and Implementation Messaging Planning for ongoing changes Change management processes Ensuring Compliance Best practices to have staff comply Ongoing enforcement
A vibrant leadership annual giving program not only serves as the core of a successful annual fund, but it can be one of the best tools to build the pipeline to major gifts. Yet, institutions struggle with how to create a separate identity for their leadership giving programs, and how to best communicate the opportunities available and their impact on the institution. In this online training, our expert instructors will show you how they strategically restructured their leadership annual giving program communications with enhanced branding, specific and targeted solicitations, and a more robust stewardship strategy.
First-Year Student Experience (FYSE) programs have been identified as a high-impact practice for increasing student persistence and success. Yet, many student populations remain at risk for attrition because they aren’t getting connected to critical resources when and how they need them most. Are your FYSE programs doing everything they can to strategically support at-risk students to ensure they return to campus for their second year? Join us for an online training to learn how to maximize your FYSE program’s effectiveness for at-risk student populations. Our expert faculty will walk you through national trends and how to create a localized plan of action on your campus. In addition, you’ll learn how to measure, evaluate, and report outcomes data to ensure your FYSE program is having the greatest impact on student success.
Are you able to measure how your social media efforts impact recruitment and admissions for your institution? Agenda Setting social media metric benchmarks and goals Research / Case studies Connecting activities and department goals Auditing your efforts Establishing a baseline Tracking time investment Identifying what to measure and track and when Qualitative measures Quantitative analytics Reporting styles Quarterly and annual reports Calculating ROI Establishing communication benchmarks How to calculate the “cost†of your social media efforts Tracking the impact of your social media efforts Linking “cost†and impact to determine worth How to use this information to make efficient social media choices going forward Allocating resources Refining content strategies
Many institutions report that retention and graduation rates for students are declining due to a “stop-out” phenomenon. Employment, family, and financial issues are just some of the complex logistical concerns contributing to students’ suspension of study. Institutional stop-out programs offer the support, counseling, and procedural engagement that help these students return to school and complete their degrees. However, implementing a stop-out program carries challenges from gathering the right data to strategic outreach and creating campus-wide buy-in. Learn about the University of North Carolina at Charlotte’s 49er Finish Program, an effective stop-out project in action; start taking the steps to create a program on your campus.
Approximately 25% of students begin college at a time other than fall term, yet many institutions don’t reflect this in their onboarding processes. Recent research suggests that students starting in non-fall terms encounter substantially different challenges in campus orientation, socialization, and academic performance. These challenges pose a direct threat to both student retention and success. The onboarding process for spring admits begins well before the term itself and is critical to building strategies for student success. Join us to learn about current research and hear practical examples for implementing suggested best practices.
Are you meeting the customer service needs of your adult students? Agenda Identifying adult students on your campus Communication essentials: Accurate and timely information Maintaining “high touch†service delivery Simple changes to your in-person service Considerations for online touchpoints Identifying metrics for success Assessing and reporting your customer service efforts Aligning your efforts with the institution’s mission and vision Summative and formative reporting Wrap-up and final Q&A
Improve your student recruitment efforts by optimizing your website for mobile devices. Agenda Audience needs and expectations: Now and into the future Identifying the web design tools Developing strategies to meet your goals: Reaching potential students Developing admissions functionality Measurement and analytics Prioritizing staff and resources Making the pitch for funding
Instructional designers and course developers are facing new design challenges amid increased demand for high-quality blended courses and programs. When executed properly, blended courses provide a high level of engagement from learners and establish measurable learning outcomes with the means for achieving them. How are you ensuring that the blended courses you are designing combine the best components of both online and face-to-face classes? Join us online as we discuss blended course design principles and how they align with instructional strategies. You will learn how to: Use instructional design strategies for online courses Organize content into instructional modules Align course objectives, activities, and assessments
Online instruction continues to thrive, but instructors and designers struggle to develop effective forms of online assessment. How can an instructor know if students are meeting course objectives or achieving area competencies if tests and quizzes are not primary assessments? How can you ensure academic integrity and curb online cheating? What other forms of assessment are particularly effective in an online environment? Join us online to learn how to design and develop assessment tools in online instructional environments. Our expert instructor will share examples of assessment questions and how to improve them.
Empowering students to mentor and advise peers can reduce staff workload and free up resources to be leveraged elsewhere on campus. However, detailed planning is required to ensure that your peer mentor programs seamlessly integrate with your first-year student programs. Before launching a program of your own, you must learn how to effectively: Identify where peer mentors can influence first-year persistence Recruit and train peer mentors Assess your program’s effectiveness Join us to learn how to build a peer mentor component into your first-year student programming. Centered on Longwood University’s model, this webcast will prepare you to design a program that utilizes a team of peer mentors to engage first-year students and positively affect student persistence.
Do you have limited resources for your planned giving program? Students are a low-cost and effective option for reaching out and connecting with your most loyal donors. Join us online as our expert instructor introduces a student calling program that consistently uncovers current leadership giving members and exceptional prospects. Along with gaining a thorough understanding of how to begin such an initiative at your institution, you will learn tactics for: Selecting, motivating, training, and retaining the right student callers Communicating your effort internally and externally Managing handoffs between student callers and professional staff Getting started in a variety of shop settings
To accommodate increasing demands for flexibility from students, many institutions offer online orientations. However, not all online orientations are effective retention tools, and they may be inferior to in-person orientations. Is your online orientation interactive, assessment based, and conducive to learning? You can increase the effectiveness of your online orientation programs by implementing research-supported online instructional strategies. This webcast will help you develop or improve your online orientation with a learner-centered approach to programming for new students. Showcasing sample online orientation activities, our expert instructor will provide tips based on research and practice, so you can develop a more effective and engaging online orientation at your institution.
Learn how students can serve as effective philanthropic ambassadors for your shop. Agenda How are you currently using students in your shop? Institutional context: K-State’s program creation Role of student foundation Primary functions Recruiting and retaining members Breaking down student roles and responsibilities Needs assessment Nominations and application process Interview and selection process Membership retention Professional development for students Creating and shaping your messaging for your program First five steps for starting your own student foundation
Creating a compelling capital campaign brand takes detailed planning and skilled timing. Agenda Branding 101: Understanding what a brand is Linking your institutional and campaign brand Which comes first? Do people give to an institution or to a campaign? How can a campaign brand resonate with and challenge the institutional brand? Examples of complementary institutional and campaign brands 9 creative principles of campaign communications, including: Keep it simple Tell stories Get a personality Getting started: Planning and deploying a brand for your campaign Resourcing a campaign brand Answering three fundamental questions
Mid-career faculty members (tenured-system faculty members) form a large and important component of the academic workforce who experience unique challenges. Academic life has a short career ladder, and many tenured faculty members reach a plateau where opportunities for advancement decline. Further, there has been relatively little research on tenured faculty and on best practices to support tenured faculty members through this extended career stage. Join our expert instructors online to identify the needs, interests, and challenges of tenured faculty members as well as productive practices and recommendations to address them. Featuring the award-winning work done at Michigan State University, this webcast can serve as a starting point for an important conversation within your faculty leadership team.
Don’t waste your institution’s time and resources. Lay the groundwork for a successful MOOC offering. Agenda Introduction of Experts and Institutional Objectives Vanderbilt University The University of Texas at Arlington – Undergraduate Nursing Program Developing a Plan Institutional goals and objectives Obtaining internal buy-in Identifying measures to success Selecting instructors, courses, and term structure Selecting a partner (or not) Financial cost and sustainability Preparing Your Institution Academic governance Administrative connections Accreditation Technology Course development and compensation Takeaways
Once you have defined your institution’s strategic messages and found your leader’s voice, the next task for your speechwriting assignment is to get words on the page. But knowing how to keep your listeners’ attention can be especially challenging when you aren’t a full-time speechwriter. Join our expert instructor, Chuck Toney, online for easy-to-implement tips on how to effectively incorporate technical and rhetorical tactics into your next speechwriting assignment. You will learn how to prepare the physical text of the speech and how to add impact through devices such as repetition, alliteration, rhythm, and emphasis. You will also leave the session with three types of speeches every campus speechwriter should have ready for delivery.
