Learn how to write more effective and consistent communications to your donors. Agenda Dos and Don’ts of Advancement Communications Common pitfalls Understanding your voice and communication style The Four Pillars of Donor Communications Information Persuasion Gratitude Impact Ensuring Consistency across Your Shop Cross-team collaboration to maintain more uniform donor communications Best practices for ongoing implementation Workshopping Examples
Implement an impact reporting process that targets a wide range of donors. Agenda Improving Your Impact Reports What to include Targeting segments of the donor pyramid Tiering dissemination Strategizing for Your Impact Reporting Process Creating a plan Timelines Scaling based on resources Tracking/ROI metrics What to track after impact report dissemination
Take a fresh approach to your fundraising efforts in a way that improves donor retention. Agenda The Donor Attrition Story Current landscape of retaining donors Understanding context compared with commercial sector Understanding Donor Behavior Using data to see donors’ storyboards Essential donor reports Student information Taking a closer look at current solicitation, gratitude, and re-solicitation processes Strategies for Increased Donor Retention Seven segments to better understand donor behavior Redeveloping Communications to Enhance Donor Retention Examples of donor retention pieces based on behavior Depicting institutional needs, rather than blanket annual fund solicitations Crowdfunding Transforming current retention rates Shifting the Culture from Dollars and Donors to Retention Mitigating short-term focus Understanding big picture and benefits of shift
Build a bench of department chairs who can advance academic programs, power research, and attract funding. Agenda The Department Chair Role Talent Identification What skillsets to look for in potential department chair candidates Who has the service mentality – who shows up and who makes a difference Importance of credibility and how to coach colleagues to get prepared Selecting people with emotional intelligence Getting Colleagues Ready for Management/Leadership Roles Internal and external professional development Increasing their profiles, competence, and credibility in the eyes of their peers Providing coaching and mentoring Working with New Department Heads The first ninety days Staying on a learning and development path Evaluate the unit and opportunity Ongoing Development and Support Regular feedback and coaching Advanced career mentoring Identifying professional development needs and support
Learn how you can retain more STEM students by ensuring that you engage them in their interest areas, while helping them master critical math concepts. Throughout this webcast, you will see an innovative model for redesigning your STEM curriculum to remove barriers in your curriculum that cause retention setbacks for your students. You will leave better able to address bottlenecks in your curriculum, provide accelerated pathways for students, and help students succeed even before they arrive on campus.
Learn how you can increase your brand relevance and become “part of the conversation” among a growing adult student market. Through numerous institutional examples, this webcast will teach you how you can position your specific programs and services to appeal more directly to prospective adult students. Whether your institution is looking to begin bringing in adult students for the first time, or is trying to strengthen your existing brand awareness among adult students, you will leave with ideas for applying what you learn to both improve and better position your own offerings.
Join us online to discuss the pros, cons, and impact of critical decisions related to revenue and expense allocation in a decentralized budget model. Featuring lessons learned from Miami University and South Dakota State University, this training is perfect for institutions who are preparing to implement decentralized budgeting at their institution but want to do so in a deliberate and planned manner. This training will help you determine your own method for: Establishing provisions for specialized programs Determining recovery and chargeback for facilities and administrative costs Accounting for off-campus provisions and cross-listed courses Ensuring appropriate oversight, decision making, and communication
Equip yourself to regularly train your faculty and staff for active shooter incidents. Agenda Essential components to include in your training Best methods for training faculty & staff Proven protocols for active shooter scenarios How to overcome fear/resistance Q&A
Make more informed tuition setting decisions to maximize your institution’s enrollment. Agenda Throughout the webcast, we will explore a variety of institutional examples that highlight different pricing choices and the decision-making that went into them. Factors to be discussed include: Internal data points: Enrollment, Admissions, and Financial Aid data External data points: Competitive landscape Risks and implications of various pricing models: examples Educating the Board Marketing strategies to communicate new pricing models
Gain tactics and review multiple models for better engaging corporate partners. You will learn new ideas for comprehensively approaching multi-dimensional corporate, foundation, and industry relationships. Our expert instructors will share best practices for: Identifying potential high-impact corporate, foundation, and industry partners Using relationship-building strategies and tactics that result in integrated relationships Developing metrics for measuring success in your corporate engagement efforts
More than ever, you need to have a clear value proposition and clear messaging to differentiate yourself from your competitors who offer specific adult-focused undergraduate, graduate, and/or degree-completion programs. Join us to learn what aspects of your program you should be emphasizing to your prospective adult student markets. Throughout this training, you will see numerous institutional examples of successful communications for non-traditional students across multiple channels.
Train your entire shop on important FERPA regulatory obligations to protect your institution from civil liability, negative publicity, and possible exclusion from federal aid programs. This program will cover: Which general shop information is covered under FERPA regulations How to determine if a particular piece of shop information is covered or exempt How the regulations have changed your shop’s obligations Case studies for particularly troubling, yet common, information How the FERPA requirements fit into your greater regulatory obligations Every staff member needs to be trained on FERPA. Add the recording to your training library to train new hires and give veteran fundraisers a refresher.
Ensure that you have up to date Title IX training. Agenda Intersections of Title IX and the faculty role 4 things every faculty member needs to know about Title IX Institutional policies, procedures, and mandates for reporting How faculty can help students navigate the reporting and investigation process Resources available for assisting students and others How to support Title IX compliance efforts inside and outside the classroom Final Q&A
Harness social content created across campus by systematizing your discovery process. Agenda Student Social Media Ambassadors Program Recruiting students Setting expectations Ongoing management Students abroad Transitioning to alumni Creating and Managing Hashtag Campaigns Developing a list of campus-wide hashtags Process for creating new hashtags Promotions and hashtag campaigns Mitigating negative or sarcastic use Pulling It All Together: Pairing Social Media Ambassadors and Hashtag Campaigns Recent successes Getting started On the horizon
Get three models for connecting students with career services throughout their college experience. Agenda In this webcast, you will hear of three models that help career services engage with students: Industry-specific networking events Early engagement opportunities Off-campus career treks With each model, you will learn: Important steps to take as you plan for this model. Why this model is an improvement over previous models. Three keys to making this type of program successful. You will then have the chance to reflect and discuss: Potential obstacles What you may need to stop doing to implement the model. Essential partnerships
Clear-up confusion in reporting alumni participation numbers to avoid reputational issues. View this pre-webcast recording that defines the basic verbiage associated with alumni participation reporting. More specifically, this recording will outline the definitions of Alumni “of recordâ€, Alumni solicited, and Alumni donors. If you are new to higher education advancement or unfamiliar with these terms, we highly recommended that you watch this online training module prior to the webcast. Agenda Alumni participation in the rankings Why is it included? Methodology of U.S. News Issues with using participation as a proxy for satisfaction The U.S. News Rankings and the Voluntary Support of Education Survey (VSE) Categories and Definitions Details Alumni vs. degreed alumni Undergraduate vs. graduate alumni Number “of record†Number solicited vs. number solicitable Number “of record†vs. number solicited Number of donors “Lost†alumni The graduating class Alumni who give indirectly Best practices with U.S. News Unresolved issues and inconsistencies The challenge Your goal Knowing the rules and your institution’s numbers Understanding the impact of business process decisions Internal reporting issues
Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.
Learn key strategies needed to revamp or establish a successful and sustainable recurring gifts program. During this webinar, we will focus on: Positioning your recurring gifts program to donors Processing recurring gifts and complying with standards Collaborating within your shop to grow your program Whether you have an existing program or are just getting started, this event will give you the skills and ideas you need to run a more successful program.
Create spaces on campus that promote student creativity and entrepreneurship. Agenda The “whatâ€: Defining and viewing the different types of spaces Innovation center Maker space Incubator space Accelerator space The “Whyâ€: Making a case for an innovation center Addressing a student need Remain competitive and relevant Retain students and staff Forge connections between industry and academia The “Howâ€: Building a student focused innovation center Developing a mission, which aligns with the strategic goals of the institution-sample questions Creating a physical space that promotes innovation-institutional pictures Branding and marketing the space to the campus and community
Get a successful model for better managing your alumni chapters. Agenda University of South Florida: Before and After Previous model and context Moving to a new structure, “Project Group Evolution†Reallocating Resources Across Chapters: Using a Tiered Model Engaging and Mission-Based Programming Events Social, career-based, service Collaboration with other schools Collaboration with institution for faculty travel etc. Managing volunteers from afar Volunteer website and portal Best practices for managing your alumni leaders Moving Forward Program additions Evaluating success
