With the recent increase in contact rates—due to people being at home more than ever—coupled with modern technology that increases the ability to engage donors, phonathons are poised to see an unexpected resurgence this year as an effective communication and solicitation channel. As a result, now is the appropriate time to revisit how you can best take advantage of these circumstances and focus on building more effective relationships with your prospective donors.

To capitalize on this time and increase donor acquisition, it is essential to ensure that new prospects, as well as LYBUNTS and SYBUNTS, experience personalized outreach from your call center. You can accomplish this by developing a genuine relationship between your institution and your prospective donor by building upon the initial call and conversation through utilizing text and e-mail, as well as video and direct mail.