Rethinking Engagement for Gen Z Students


Rethinking Engagement for Gen Z Students

Live Webcast:
September 22, 2022 | 1:00 – 2:00 p.m. ET

Join a national discussion to learn how to best engage Gen Z students.

Even before the COVID-19 pandemic, faculty and staff struggled to engage Gen Z students and help them to create a robust sense of connection to campus. Gen Z students do not want to replicate the financial challenges faced by millennials—they are more concerned with making their college experiences practical and purposeful. Today, with the expansion of microcredentialing and certificate programs, Gen Z students are less convinced of the value of a college degree than prior generations. Additionally, the last two years have led to a greater feeling of isolation, as well as a drop in enrollment and retention rates across the continent. As schools consider how to plan programs and operations, it is important to consider questions like:

  • How are their wants and needs different from previous generations?
  • What do Gen Z students want from their college experience?
  • How can higher-ed faculty and staff create experiences in and out of the classroom that are valuable to Gen Z students and foster a sense of connection to their institutions?

We invite you to join us for a free webcast to discuss these and other related questions. Through a facilitated dialogue with Vickie Cook, Associate Vice Chancellor for Enrollment & Online, Professional, and Engaged Learning at University of Illinois, Springfield, you will gain valuable ideas and reflect on how best to engage Gen Z students. You will also have the opportunity to ask questions, hear from your peers in the field, and share your successes in working with Gen Z students.


Who Should Attend

Faculty and staff at all levels who want to hear how peers at other institutions across the country are engaging and connecting with Gen Z students will benefit from this discussion.

Register for this Free Webcast

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portrait of Vickie Cook

Vickie S. Cook, Ph.D.

Associate Vice Chancellor for Enrollment & Online, Professional, and Engaged Learning, University of Illinois Springfield
Vickie holds a Ph.D. in Higher Education Administration and an M.S. in Adult Education and teaches in the Master of Arts in Education program at UIS. Previously, she held the positions of VP of Technology & Innovation and twice served institutions in the role of Dean. 

Throughout her career, Vickie has been actively engaged in providing consulting and faculty development with educational leaders across the U.S., Canada, Hong Kong, and Mexico. She specializes in advising small universities, (public, private, and faith-based) in issues related to online learning, leadership, and generational learning. She has provided consultation to over 70 institutions seeking to expand or evaluate their online learning programs and leadership in higher education. She has published 40 journal articles and book chapters in a variety of national educational publications, and she serves as a peer reviewer for six of the top journals in the field of Online Learning. She is one of the co-authors of the UPCEA Hallmarks of Excellence in Alternative Credentials; the Hallmarks of Excellence in Online Leadership; and was the lead author of the Hallmarks of Excellence in Online Leadership Growth Maturity Assessment. She has provided over 150 presentations for top online conferences nationally, as well as for regional conferences for practitioners. 

Vickie’s current research interests include the exploration of engaging Generation Z students, as well as capacity building in higher education through leadership. She has served on several regional and national boards in leadership roles, including: University Professionals & Continuing Education Association (UPCEA), Illinois Council on Continuing and Higher Education, and the Illinois Literacy Advisory Board. She was named as a 2017 University of Illinois President’s Executive Leadership Fellow, 2017 Online Learning Consortium (OLC) Fellow; and 2020 UPCEA Central Region Outstanding Leader. 

Questions About the Event?

Portrait of Sarah Adams

Sarah Adams
Learning & Development Manager,
Academic Impressions

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