Learn which graduate marketing tactics work best to help you prioritize limited budget dollars across multiple channels.
Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.
This is the third of three programs focused on helping you better market to and recruit adult students. Save 25% when you register for the entire series that also includes:
View the three-part series.
Enrollment management, academic leadership, marketing, and admissions professionals who are responsible for marketing to and recruiting adult students for graduate programs will benefit from this webcast.
Contact Sarah Seigle, Program Manager at Sarah@academicimpressions.com or 720-988-1216 if you’d like additional information about the program.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
After participating in this online training, you will be able to prioritize specific recruitment marketing tactics based on your adult student enrollment goals and marketing budget.
Julie Gacnik is an experienced professional in higher education with emphasis on enrollment, marketing and process improvement strategies. Her knowledge includes public, private, for-profit and not-for-profit organizations. She’s served as an adjunct faculty member for colleges/universities and an independent consultant in higher education. Her current role with Creighton University as the Associate Vice Provost for Enrollment Management and Academic Marketing is an exciting endeavor which offers her the ability to focus on adult and graduate academic marketing and enrollment growth strategies. She has a “student-first” focus and “one university” mentality. Keeping those terms in mind and never being above “taking out the garbage” has allowed her to work in collaborative environments with others and surpass goals.
AI Pro is an annual membership that gives your team unlimited access to hundreds of hours of training on the most critical issues facing higher education.For additional questions, call Bridget Dattilo at 720.988.1224.
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