Learn how to develop your social media strategy, broaden your tactical reach, and cultivate supportive and engaged communities.
Develop a strategy for your department or institution across multiple social media platforms. Through a combination of discussion and working time, you will review the core components of a social media strategy in higher education, including:
We have designed specific break-out sessions for advancement, enrollment management, and central marketing and communications to address the unique needs of each on campus.
This workshop will demonstrate how to perform a deep analysis of your social media metrics, how to use different platforms for lead generation, and how to make the most of paid promotion options.
Those in central marketing and communications, advancement, and enrollment management looking to understand the core components of a comprehensive social media strategy will benefit from this conference.
We want you to be satisfied with your Academic Impressions learning experience. If the program you purchased fails to meet your expectations, please contact us within 30 days and let us know. We’ll credit the full amount you paid toward another AI program that may better fit your needs.
Learning Outcome:After participating in this conference, you will be able to improve your social media strategy.
Breakout Session 2: Social Media in Development and Alumni Relations This session will help you maximize social media to enhance donor engagement. We’ll look at how social media can augment efforts made by colleagues across your shop such as alumni chapters, homecoming, and reunions. We will also discuss using social media to make inroads with major gift prospects.
Breakout Session 3: Social Media for Marketing and Communications Understanding how to properly leverage social media in your institution’s overall branding and specific marketing needs is key to the success of your institution’s efforts. In this session we’ll discuss the different platforms’ promotional tools, key branding strategies, and how to segment by audience.
Nick leads the strategy, execution, and implementation of all public facing digital communications for Wayne State University, including the websites, social media and digital signage around campus. His team is also responsible for creation and maintenance of several university-wide tools including the content management system, events calendar, RSVP system, HTML email creator, form creator and short URL system. He and his team pride themselves on research based decisions, creation of fully cross browser and accessible solutions.
Keith Hannon (@KeithHannon) is tasked with managing the various Cornell alumni social network communities, producing video content for the Web, utilizing current and emerging mobile technologies for alumni events, and streaming campus and alumni events live to the Cornell alumni Facebook page. Before joining Cornell, Keith was a senior producer for Six Degrees Games in Los Angeles, CA, where he developed creative content strategies and served as senior community manager for the social gaming company.
In his current position, Tim leads Clarkson’s marketing, messaging, and branding to elevate this research university’s position, prominence, and influence. He focuses on long-term strategic goals for admissions, student and alumni engagement, fundraising success, academic research, and peer outreach.
Prior to joining Clarkson University, Tim was the executive creative director at North Carolina State University in Raleigh, NC. He helped NC State redefine its market position and transform its communications approach through vision, direction, and strategy at the intersection of the web, design, marketing, and media. Tim also served in a transition role as the interim chief communications officer at NC State where he helped evolve a staff of forty into a best-in-class internal marketing and communications agency. He started at NC State as the director of web communications, working to establish the university’s award-winning complete digital presence.
Tim has worked in higher education for more than twelve years, working at the College of William and Mary in Williamsburg, VA for six years before arriving at NC State. Prior to working in higher education, he worked as a reporter for a small semi-weekly newspaper in southeastern Virginia.
In her current position, Meg (@msteverb) is always looking for the most creative way to tell St. Lawrence University’s story. She manages St. Lawrence’s presences on social media sites and serves as a campus-wide social media strategist for offices, departments, and organizations that are interested in learning how to achieve their goals using social media and digital content. She is also a content strategist and writer for various publications on campus, including the St. Lawrence magazine and the university’s admissions publications.
Crowne Plaza Denver Downtown1450 Glenarm PlaceDenver, CO 80202
To reserve your room, please call 720.269.3256. Please indicate that you are with the Academic Impressions group to receive the group rate.
The rate is $209 for single or double occupancy, plus applicable tax.
A room block has been reserved for the nights of September 13, 14 and 15, 2016.
Make your reservations prior to August 23 , 2016. There are a limited number of rooms available at the conference rate. Please make your reservations early. Rooms are subject to hotel availability.
Experience a refreshing urban retreat in the heart of the Mile High City at the Crowne Plaza Denver Downtown. Located in Downtown Denver, the hotel and meeting rooms offer engaging spaces for working and relaxing.
Hotel for Every AdventureThe Crowne Plaza Denver is walking distance from exciting attractions, shopping, restaurants, and sports and entertainment venues. One block from the Colorado Convention Center, the hotel is steps from Denver Art Museum, Denver Pavilions, Downtown Aquarium, Denver Center for the Performing Arts and the hip LoDo district. Play at Elitch Gardens Theme Park, Denver Zoo, Coors Field and the Pepsi Center.
Getting to the hotel is easy by plane, light rail, train or bus. The hotel is located only 26 miles from the Denver International Airport (DEN). The hotel is within walking distance of the Denver's Public Transit that can whisk you to nearby train stations for transfers to local neighborhoods and cities.
When you need transportation to the hotel, we recommend these companies:
“The speakers had great information and provided their expertise in the social media. It has given me more confidence and shed some light on the importance of social media in higher ed.”- Tony Law, Assistant Director of Admission, Mount St. Mary's College
“Really solid information! This conference arms you with actionable steps you can take moving forward.”- Jenny Fowler, Web Editor & Social Media Manager, Harvard Kennedy School
“AISMC provided me with so much useful information that I can utilize in the future at my institution. I am so excited to put some of the ideas I received into effect and see the response from the world of social media.”- Erin Allison, Marketing & Communications Specialist, Admissions, Mercer University
“Fantastic to have a conference on social media specifically for higher ed. I've been searching a long time for this. Excellent speakers - candid, lots of insights and great staff. Best conference I've attended.”- Minda Powers-Douglas, Social Media Manager, Palmer College of Chiropractic
“The Social Media Strategy in Higher Education conference was an amazing experience and provided me with many tools and ideas to boost our social media presence!”- Elizabeth Hartzell, Associate Director, RHS Communications, University of Pennsylvania
“This conference not only gave me helpful materials that I can take back with me to influence change at my institution, but it also inspired me to try to go beyond refining our social media strategy and create effective, engaging content.”- Lauren Cunningham, Communications Specialist, Washburn University Foundation
“I came into this conference pretty clueless (in higher ed, social media) and I am leaving with a lot of valuable tools, ideas, and contacts thanks to AISMC! The speakers were engaging, personable, and are obviously experts in their fields and the conference organizers didn't miss a beat! I am excited to attend more AI conferences in the future and would recommend AI conferences to a colleague without hesitation! #ThanksAI”- Drew Jones, Admissions Coordinator, Central Oregon Community College
“I got a lot of great ideas from the conference by talking to other colleges and conference faculty. I also really enjoyed the enthusiastic, collaborative atmosphere. Everyone here is really interested in helping one another, which is great.”- Evan Crean, Marketing Content Writer, MCPHS University
“I was impressed and surprised by the faculty and curriculum at the AI social media conference. The speakers were both humorous and knowledgeable, and the topics & way they were covered were spot-on. I will highly recommend this event to colleagues.”- Mary Catherine Gaston, Communication Specialist, Auburn University College of Agriculture
“This was a really helpful conference for me to update my knowledge of current trends in social media - both within higher ed as well as other industries. I am very happy with the amount of information, the topics discussed and especially with the intimate nature of the sessions. I was able to learn from the presenters but also from all the other attendees at all the other colleges and universities - that is priceless!”- Brie Deacon, Marketing Manager, Keuka College
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