This webcast will show you how you can use a Net Promoter® question on your alumni surveys to determine which investments bring your alumni closer to and more connected with your university. By adding one question to your existing alumni surveys, you can:

• Move beyond measuring engagement by attendance
• Resource programming that meets the needs of both your alumni and university
• Focus efforts on the segments of your alumni population that are “promoters”
• Make a distinction between satisfied and intensely loyal alumni
• Identify the elements of your programs that really matter

Our expert instructor, Jennifer Lynham Cunningham, will demonstrate how she was able to incorporate a Net Promoter® question on her institution’s post-event and alumni attitudinal surveys. Jennifer will also share how to collect and analyze this data with easy-to-use and inexpensive tools.