by Daniel Fusch (Academic Impressions)
Crowdfunding can increase alumni engagement and participation while serving as a cost-effective tool for acquiring updated alumni contact information, re-engaging donors, and serving faculty and students in their philanthropic efforts. Recently, we have released a series of resources for higher-ed professionals interested in exploring crowdfunding initiatives:
- Higher-Ed Crowdfunding: What Is It and Why Does It Matter? - This September 2013 article on how crowdfunding fits into the larger context of new donor acquisition strategies.
- Is Crowdfunding Right for You? - This January 2014 paper on the pros and cons of crowdfunding, for which we interviewed a variety of advancement and alumni relations professionals in higher education and providers of crowdfunding tools.
- Crowdfunding in Advancement - This new online training by Shad Hanselman (Arizona State University) giving an in-depth primer on launching a crowdfunding initiative.
Join us for this prerecorded webcast if your shop is interested in developing your own crowdfunding initiative but is unsure how it will complement your advancement strategy. You will learn how to bring crowdfunding from inception to launch, while ensuring that this latest fundraising innovation helps boost your overall program.
During the first release of our online training, with nearly one hundred institutions attending from across North America, we saw many fundraisers tweeting and sharing useful crowdfunding statistics and practical tips from the training.
We've collected those here, using Storify. If your own department is interested in crowdfunding, we hope you will share this resource with your colleagues and use it as a conversation starter!
- To hear from the experts on how crowdfunding might fit into your overall strategy, read this article.
- For a fuller exploration of how to launch a crowdfunding initiative, take our online training.