Enrolling and Supporting Women in STEM: Practical Steps to Take
During a tour early this summer of the Colorado School of Mines, I had the opportunity to hear from a number of women enrolled in the geophysics and engineering programs there, and to speak with Stephanie Berry, the former director of CSM’s innovative WISEM (Women in Science, Engineering, and Mathematics) program. WISEM is certainly a program worth a close look, as it has achieved some remarkable outcomes: I wanted to find out more about how they have achieved this, and what lessons their successes might offer for other institutions. The keys to WISEM’s success? Let’s take a closer look. 1. Marketing STEM Programs to Women “Traditional wisdom is that women are attracted to careers that help people,” Berry explains, “so Mines’s marketing campaigns have focused on shifting how engineering is talked about. We’ve focused on what STEM is for, how engineering helps people. So we say, ‘Engineers don’t find the problems, they solve the problems.’ Or we say, ‘Make the world better: Be an engineer.’” The campus’s section of the Society of Women Engineers (SWE) also provides conferences for elementary, middle, and high school girls in the region. One of the goals of these events is to raise awareness of the many different […]
